If You Need a Copywriter - Urgently...

[ecoverartist]

Keep in mind that it often takes a copywriter several days, if not weeks to write a great sales letter. Writing an AMAZING sales letter can take even longer.

If you need a great sales letter and can't afford to wait, there are software packages out there that will help. Yanik Silver's Instant Sales Letters comes to mind - but even then, you run the risk of having your sales letter sounding like a cookie-cutter piece just like everybody else has.

"You can have it good, fast or cheap - pick two".

For example, right now I have an ongoing WSO for salesletters at $97 each. Lots of people think this is far too low to charge for a sales letter that could net you thousands, or even millions of dollars (my sales letters have done both).

I agree, it is too low. Which is why the next time I offer it, the price will be between a much fairer $300-500. You might think that's a lot to pay starting out - but what if it brings you back $1,000 or $2,000 or more per month extra? What if it brings up to $5,000 per month? Wouldn't a one-time $300 fee sound like a good investment?

Copywriting Does Not Equal Quick Cash

If you're on your last dime and you need to make money quickly, getting a professional sales letter might not be the best way to spend your money. Shady writers will try and convince you that you'll make millions overnight - but unless you really know the product, have sold it yourself, or at least tried it - a copywriter can't help you.

That's because your passion and enjoyment of the product and what it's done for you can be reflected through the writing. If I'm just writing based on pure speculation of what I think the product will do - that just sets you up for a bunch of unhappy customers.

Learn from the Forum and then Take Action

Lots of copywriters - both seasoned and beginners - are happy to give advice here in the forum. But all the advice in the world won't give you a hard-hitting, compelling sales letter unless you take action. Copywriting is a serious investment for long-term profits.

If you're ready to step up and get those kinds of results, then welcome aboard!

[TianYan]

Dear Sherice,

Curious. How does your WSO salesletter offer work?
And what do you want your clients to expect from you
for this offer?

Be Well,
- Tian Yan

[ecoverartist]

Hi Tian,

It's simple I've priced my copywriting offer well below the "normal" range ($300-$500 per sales letter) in order to build up my portfolio and get experience in writing for a variety of different subjects.

When you order, I send you a questionnaire (only 13 questions) and your answers to these will help me write your salesletter. Most salesletters are done within 7-10 business days.

Hope this helps, any other questions, please ask or send me a private message. Thanks!

Sherice

[Traffic101]

Hi, good to know your price. Will have to build a product and get you to write my next sales letter. I did my own for now, just to build an email list...anyway seems to be working okay, I know it's just a basic site, but until I have something worth while...probably the best way to go.

[TianYan]

Dear Sherice,

I think that's a brilliant plan and you certainly demonstrate your willingness to write your way to rise quickly. What will you do for a client whose market is new which you have no prior experience for?

Be Well,
- Tian Yan

[ecoverartist]

Traffic101 - Working in small steps helps you eventually get to where you want to go

Tian: You'd be surprised at how many markets I do have experience in writing for! It's rare to find one that I don't.. but if that were the case, I'd be drawing on your expertise, asking lots of questions and doing a good amount of research to learn more about your audience so that I can write in a way that makes them act.

[Traffic101]

Thanks for the encouragement!

[TessaRose]

Thanks Sherice ... I've bookmarked your services for future reference Also, I love your ecover art .... just had a good nosey around your site. Now I just need to get my product finished LOL

Tessa

[ecoverartist]

Thanks Tessa!

It's like I told our friend Traffic101 up there - small steps will get you where you want to go

[Li Weng]

Good post. You get what you pay for.

[TimCastleman]

It's simple I've priced my copywriting offer well below the "normal" range ($300-$500 per sales letter) in order to build up my portfolio and get experience in writing for a variety of different subjects.

Sherice - I sure hope you don't think that $300-500 is the normal price for a salesletter. Most people who have been in the business wouldn't write an email for that. I think you need to add a zero or at the very least double your estimates. Lets look at the rate you are charging for the next quote.

When you order, I send you a questionnaire (only 13 questions) and your answers to these will help me write your salesletter. Most salesletters are done within 7-10 business days.

Sherice - lets say it takes you 10 days to write a sales letter for $97. That means you made $9.70 a day per letter. You could flip burgers for 2 hours and make more, have health benefits, etc. Now lets say you book your calendar full and can write a sales letter every 10 days. That means that you write 36.5 salesletters (hell lets just round it up to 37). 37x$97=$3,589 for an ENTIRE YEAR of sales letters.

Heck even at your "new rate" of $500 that only gives you $18,500 - take 25% of that for taxes and that leaves you with $13,875. I know guys who charge that for ones sales letter, let alone a years worth.

My suggestion - raise your prices or get a job flipping burgers, you'd make more doing that and have health insurance etc.

In all seriousness, you need to raise your prices so can you afford to live and take weekends off.

Tim

[Dennis Cheesman]

Let me say one thing Sherice could raise here prices and could get away with it!!

She is very talented and one of the best people I have had the privilege to work with.....

She is building up her portfolio and giving discounts is the norm to do so, I am just glad I got to work with her before she does start charging thousands

Dennis

[ecoverartist]

Hi Tim!

Oh yes, in direct mail circles it's much more - I know! (You should see some of the zeroes the copywriters doing critiques for AWAI were charging )

Also, I charge(d) the lower price to help build my portfolio. The latest WSO I offered is the last time I've done that. You can't make much of a life in the copywriting business if you don't have a portfolio to direct people to. In 4 months I've written 100+ sales letters, I'd say that's a good, robust portfolio so I'm ready to tackle the next level up - and keep working up from there.

Charging $3,000 for a sales letter isn't (yet) realistic for me because word hasn't spread enough. But it has grown exponentially. One step at a time my friend - soon I'll be as well-known as the man who sold the Brooklyn Bridge - (who incidentally is one of my clients too - and a great person to work for!)

I hope that helps explain my perspective. Thank you for your input, it is highly appreciated!!
Sherice

Originally Posted by TimCastleman

Sherice - I sure hope you don't think
that $300-500 is the normal price for a salesletter. Most people who have been in the business wouldn't write an email for that. I think you need to add a zero or at the very least double your estimates. Lets look at the rate you are charging for the next quote.



Sherice - lets say it takes you 10 days to write a sales letter for $97. That means you made $9.70 a day per letter. You could flip burgers for 2 hours and make more, have health benefits, etc. Now lets say you book your calendar full and can write a sales letter every 10 days. That means that you write 36.5 salesletters (hell lets just round it up to 37). 37x$97=$3,589 for an ENTIRE YEAR of sales letters.

Heck even at your "new rate" of $500 that only gives you $18,500 - take 25% of that for taxes and that leaves you with $13,875. I know guys who charge that for ones sales letter, let alone a years worth.

My suggestion - raise your prices or get a job flipping burgers, you'd make more doing that and have health insurance etc.

In all seriousness, you need to raise your prices so can you afford to live and take weekends off.

Tim

[ecoverartist]

One of my biggest "claims to fame" was that copywriter extraordinare John Carleton didn't have much of anything constructive to say about improving a sales letter I wrote for a company while I was at his Copywriting Sweatshop in Reno.

He was tearing the other folks up something fierce.

That convinced me I was on the right track with my writing