Titles and descriptions for SEO - looking for feedback

[radiantorganics]

Hi there,

I've got my site up to position #5 on the first page of Google. BUT, I'd like some feedback on the copy of the title and description:

TITLE: Genewize: Get Your Genewize Questions Answered Here.

DESCRIPTION: Get Your Genewize Questions Answered. Genewize Presidential Affiliates Jenn Lawlor and Mick Weber offer their EXCLUSIVE Genewize insiders’ report.

Any feedback is appreciated

[radiantorganics]

Any thoughts?

[Collette]

Originally Posted by radiantorganics

Hi there,

I've got my site up to position #5 on the first page of Google...

For which keywords? Need that information to give you any useful feedback. Also give us some hints as to WHY you want the feedback.

[radiantorganics]

Hi Collette, the keyword is Genewize - the company I'm promoting.

[Collette]

Of the 4 results ahead of you, the first is the parent company (genewize.com), 2 Squidoo lenses, and a blog.

Behold the power of Web 2.0.

Genewize.com should be first. If it wasn't, it would be pretty pathetic.

The next 3 results are clean, one-focus landing pages. Yours is not.

I would suggest:

Clearing up the information overload on your landing page. Present your proposition without all the distraction in one, clean block. Focus on explaining who Genewize is and pitch the opportunity. Lead the reader to all the other information through embedded text links, or navigation links, or a sidebar (or a combination of all of the above). Add a "Recent News" link and post related information there daily. Submit that page separately to the search engines. Make sure all your pages are appropriately keyworded (most people just dump the same keywords on every page). Same with your pages descriptions. Make sure your copy is optimized for each page, relevant to keywords and descriptions. Explain what the RSS icon means and why people should click it.

Additionally, add a Squidoo lens for your site.

Other suggestions: send out a press release at least once a month to somewhere like prweb, submit videos to YouTube, add a monthly podcast and archive it on the site..

[radiantorganics]

Collette, thanks for your suggestions. When you say "
Additionally, add a Squidoo lens for your site. " can you explain more.

I do have a squidoo lens about Genewize, but what in particular are you referring to?

Thanks

[Collette]

Originally Posted by radiantorganics

...
I do have a squidoo lens about Genewize, but what in particular are you referring to?

Thanks

It's not showing up, which means your Squidoo content needs pimping. Squidoo is one of the easiest ways to get a little extra love from the search engines. And the fact that you're being outplaced by someone else's Squidoo, (and yours is nowhere in sight) means that you probably need to pump up your Squidoo content.

[radiantorganics]

Collette, I know for a fact that the squidoo lens that are coming up have had back linking work done to them. If you have any suggestions on 'pimping up' my squidoo lens, I'm all ears

Off to take a look at your website...

[janet444]

I would also suggest that you work on getting rankings for a popular keyword.

While you can get the name of your company high in the search engine rankings, it won't matter if nobody is looking for Genewize. Instead, think about what someone would search for if they wanted what your company offers.

I have a couple of pages on this that you might find helpful.

This one offers general information on finding a niche, but it would be helpful to you:

How to do niche research

The next, a subpage of the above page, explains how to use Google's free AdWord tool to find popular keywords that don't have a huge amount of competition:

Free market research tool

You already have a niche, and it's possible that the popular keywords will all have huge competition (or, in some niches, there's little competition because the subject just isn't popular).

But it's definitely worth checking out.

Best of luck!

Janet

[Bruce Wedding]

Onpage:

1. I notice that if you capitalize the W in GeneWize, you're ranked 5 but if you don't, you're ranked 6th. That tells me you should capitalize all the W's in your tags and sites.

2 Why do I not see any H1 tags on all those titles on your page? Every article title should be an H1. And I see very few H2 tags too. Fix it, then use the CSS to make them look the way you want.

3. Why do you say "Permanent link to Genewise..." GeneWize should be the first word in the text there due to the rule of proximity.

4. You may be overdoing the anchor text in that side menu. Too much can be bad.

Off site:

Get more backlinks. The easy way is to submit an article to EzineArticles and create a squidoo lens.

[Steve Faber]

Originally Posted by janet444

While you can get the name of your company high in the search engine rankings, it won't matter if nobody is looking for Genewize. Instead, think about what someone would search for if they wanted what your company offers.

I agree. In fact you need to do some keyword research on exactly (down to the letter) what keyword phrases people are searching for when they are looking for the company you're promoting.

In addition, you should look through the entire niche. Maybe there are some words or phrases associated with what the company does or offers that would be better to optimize for. As was noted, the company itself is almost always going to be found first, but that's not always the case with some of the keyword phrases, especially some of the longer tail ones. I've done pretty well ranking for extremely competitive phrases, some that even contain the company or government organization name, but ranking for just the name is not only difficult, I question the importance of it. After all, if a searcher already knows the name of the company, they'll probably just type it in in many cases.


Steve

[radiantorganics]

I know it seems funny, but since this is network marketing, with this particular site, we are targeting the prospects who are doing their due diligence on the company and they are the ones who will type "Genewize" into the search window.

So this is a very profitable position for us to be in.

We are also optimizing for other longer tail and variations of keywords.

Thanks for your thoughts!