A good resource for copywriters (?) -- and we're all copywriters!...

TimothyW · 10-28-2008, 10:39 AM

I saw another thread where Vince said, "Like shooting fish in a barrel... with a cannon!"

I often see these kind of 'down home' phrases in copy -- and I think it's pretty effective. So, I did a quick search + came up with this...

The Homespun Collection of Catch Phrases, Slogans & Idioms by Don Schaal (Book) in Humor

(not an affiliate link)

I think it'd be a good resource to keep handy -- those phrases make copy stand out + get remembered sometimes.

Cheers.

-- TW

Eric Engel · 10-28-2008, 10:48 AM

I will try to find a link to it, but Clayton Makepeace has an excellent list of catch phrases and cliche terms that every copywriter should have a copy of.

--later--

OK - here's the link.

The #1 Way to Electrify Your Ads!

It's free. Download it, and spend some time scanning through it.

I'm not big on swipes, but this is definitely something that I refer beck to when ever I'm feeling dry.

DavidO · 10-28-2008, 10:59 AM

A good homespun homily can be real effective in your copy... just don't overdo it or you'll end up sounding like Jed Clampet!

One or two will do the job.

Jared Alberghini · 10-28-2008, 12:56 PM

I always like checking this site for copy inspiration/ideas:

http://www.hardtofindads.com/

TimothyW · 10-28-2008, 01:23 PM

Quote:

Originally Posted by DavidO

A good homespun homily can be real effective in your copy... just don't overdo it or you'll end up sounding like Jed Clampet!

One or two will do the job.

On the other hand, Paul Harvey (broadcasting legend) seems to be doing ok -- At the age of 87, he signed a TEN YEAR contract, at (I think) 10-million/year -- or something like that -- and he's the king of homespun.

Robin E. Anderson · 06-14-2009, 07:37 PM

And Huell Howser, "California Gold," is about as folksy as they get. I think I even have heard him use "Gol' Durn" a time or two!

Steven Carl Kelly · 06-14-2009, 07:40 PM

Quote:

Originally Posted by -- TW

On the other hand, Paul Harvey (broadcasting legend) seems to be doing ok

Well, he's doing ok unless you count that whole "being dead" thing.

Michael Taylor · 06-15-2009, 12:30 AM

TW wrote that exactly four months prior to Paul Harvey's death.

Steven Carl Kelly · 06-15-2009, 12:32 AM

Quote:

Originally Posted by Michael Taylor

TW wrote that exactly four months prior to Paul Harvey's death.

I know, that was the point.

AZ · 06-15-2009, 12:58 AM

If you like good info - check out dan kennedy no bs books - i have bought a few and got at least one killer idea- hope this helps.

Michael Taylor · 06-15-2009, 02:43 AM

Quote:

Originally Posted by Steven Carl Kelly

I know, that was the point.

My point was that TW didn't know Paul would die shortly after he wrote that post.

So, at the time, Harvey was doing well.

Michael Taylor · 06-15-2009, 02:44 AM

Quote:

Originally Posted by AZ

If you like good info - check out dan kennedy no bs books - i have bought a few and got at least one killer idea- hope this helps.

Those books are excellent!

10-28-2008, 10:48 AM	#2
Eric Engel HyperActive Warrior Join Date: Nov 2007 Location: Out Behind The Barn Posts: 171 Thanks: 14 Thanked 10 Times in 8 Posts Social Networking	Re: A good resource for copywriters (?) -- and we're all copywriters!... I will try to find a link to it, but Clayton Makepeace has an excellent list of catch phrases and cliche terms that every copywriter should have a copy of. --later-- OK - here's the link. The #1 Way to Electrify Your Ads! It's free. Download it, and spend some time scanning through it. I'm not big on swipes, but this is definitely something that I refer beck to when ever I'm feeling dry.
	Don't Miss Your Chance To - Make Your Weight Loss Products SELL BIG!

10-28-2008, 10:59 AM	#3
DavidO Senior Warrior Member War Room Member Join Date: Mar 2006 Location: United Kingdom, Spain Posts: 2,031 Thanks: 10 Thanked 101 Times in 58 Posts	Re: A good resource for copywriters (?) -- and we're all copywriters!... A good homespun homily can be real effective in your copy... just don't overdo it or you'll end up sounding like Jed Clampet! One or two will do the job.

10-28-2008, 12:56 PM	#4
Jared Alberghini Godson of The Godfather War Room Member Join Date: Nov 2004 Location: The NorthEast Kingdom - Vermont, USA Posts: 2,163 Blog Entries: 25 Thanks: 786 Thanked 1,065 Times in 441 Posts Social Networking	Re: A good resource for copywriters (?) -- and we're all copywriters!... I always like checking this site for copy inspiration/ideas: http://www.hardtofindads.com/
	TelekineticMarketing.com helps you connect with other IM Entrepreneurs like never before. Be FIRST To Join TM For FREE -> Private Mastermind Groups for IM Entrepreneurs

06-14-2009, 07:37 PM	#6
Robin E. Anderson Writer War Room Member Join Date: May 2009 Location: Fullerton, California Posts: 57 Thanks: 20 Thanked 1 Time in 1 Post	Re: A good resource for copywriters (?) -- and we're all copywriters!... And Huell Howser, "California Gold," is about as folksy as they get. I think I even have heard him use "Gol' Durn" a time or two!

06-15-2009, 12:30 AM	#8
Michael Taylor Denizen of Azeroth War Room Member Join Date: Aug 2007 Location: St Louis, MO Posts: 373 Blog Entries: 9 Thanks: 458 Thanked 82 Times in 56 Posts Social Networking Contact Info	Re: A good resource for copywriters (?) -- and we're all copywriters!... TW wrote that exactly four months prior to Paul Harvey's death.

10-28-2008, 10:39 AM	#1
TimothyW Senior Warrior Member War Room Member Join Date: Apr 2007 Location: , , . Posts: 1,138 Thanks: 252 Thanked 88 Times in 71 Posts	A good resource for copywriters (?) -- and we're all copywriters!... I saw another thread where Vince said, "Like shooting fish in a barrel... with a cannon!" I often see these kind of 'down home' phrases in copy -- and I think it's pretty effective. So, I did a quick search + came up with this... The Homespun Collection of Catch Phrases, Slogans & Idioms by Don Schaal (Book) in Humor (not an affiliate link) I think it'd be a good resource to keep handy -- those phrases make copy stand out + get remembered sometimes. Cheers. -- TW

06-15-2009, 12:58 AM	#10
AZ HyperActive Warrior Join Date: May 2007 Location: , , Canada. Posts: 192 Thanks: 0 Thanked 10 Times in 10 Posts	Re: A good resource for copywriters (?) -- and we're all copywriters!... If you like good info - check out dan kennedy no bs books - i have bought a few and got at least one killer idea- hope this helps.