Headline Help
A lot of marketing newbies out there still don't understand the value of a good headline.
Tisk tisk...Now I want you to listen to your good ole pal Justin Quick for a second...
In How To Write A Good Advertisement, Victor Schwab says, all things remaining the same, simply changing your headline could get you...
1800% Better Response!
Why is that?
Think about it.
When you open a newspaper, what are you scanning to determine what to read?
Headlines.
It's how we determine what is specifically for us - and what isn't.
The WORST type of headline is one that can be applied to any business.
Interesting: When you ask someone, "Why should I do business with you?"...the answers they usually give would match their competition's perfectly!
If your headline is so bland it could apply to another business, get rid of it.
Here's an example...
Biggest Sale Ever!
That's stupid.
My favorite type of headlines to write, personally, combine BENEFITS, EMOTION, and CURIOSITY.
Nothing will snatch somebody by the throat like Curiosity. Don't you know nosy people? My mom was super-nosy - as are all my blond sisters.
My mom was known to follow an ambulance once or twice...just to see where it was going.
Check out this famous headline...
Do You Make These Mistakes In English?
Someone concerned with their grammar would read this and wonder..."do I make the mistakes mentioned in this article?"
The use of the word THESE is very strategic. It transmits that you will discuss the specific mistakes people make - and people want to know if they're making those mistakes and sounding like an idiot.
But I want to teach you how to...
Supercharge Your Headlines!
So let's get to it.
The first way we'll discuss has to do with the fact that "Specificity Creates Believability"
I usually use this example when I speak to groups, but...
"How To Make $100,000 Per Month Working From Home" is very bland and could apply to many products...it's decent...not really believable...and will probably get skipped.
I turned that into...
"How A Young, Punk College Kid From South Carolina Proved Wall Street Hot Shots Wrong And Made $8,334.21 Per Month Working Out Of His Apartment With Only A Computer, Printer, and Internet Connection!"
If you do the math, you'll see the money is equal to the previous headline ($8,334 every month for a year equals the $100,000 mentioned above).
But the incredible specificity of the headline lends to it's credibility.
Don't you feel like you could do it too? Since a young, punk college kid did it with only a computer, printer, and internet connection?
Don't you have those things too?
Dang right you do!
Next up...
You could get straight to the point and make the headline include the offer. There's nothing wrong with this...and a lot of you could do a little less talking and little more offering...if you know what I mean.
Anyhoo...
Check these out....
Give me 90 days and I'll help you disease-proof your body and add many good years to your life!
OR
If you've got 20 minutes a month, I guarantee to work a financial miracle in your life!
Let's take the last one as an example.
If I just said..."I guarantee to work a financial miracle in your life!"...it wouldn't be credible. Just sounds unbelievable. Who are you, anyways, to make such a claim?
You don't even know me!
But here's where psychology comes in.
By adding the qualifier..."If you've got 20 minutes a month"...you turn the table on the reader. You're saying, I can only do it if you can spare 20 minutes per month. It immediately becomes more believable.
Apply this to your headlines and you'll see a similar effect.
One more way...
By making a statement the reader already "sorta" believes, you can include an implied statement about what will happen if they listen to you.
Watch...
As soon as you realize that
Wall Street is wrong, wrong, WRONG...
You'll get rich, rich, RICH!
Wall Street is wrong, wrong, WRONG...
You'll get rich, rich, RICH!
Introducing the single greatest health breakthrough of our generation.
FORBIDDEN CURES!
Remarkable Cures CENSORED By Knife-Happy
Surgeons And Greedy Drug Companies:
Medically Proven Remedies That Heal Without Drugs Or Surgery!
Listen:
You've got to stop being so boring and get your reader's attention.
Earn it.
Take the advice I was given by a special mentor..."Be easier to read than skip."
I'll leave you with that for today.
Sincerely,
Justin Quick
JustinQuick.net
> Ecommerce Riches < | > Drop Shipping University < | > Ecommerce Goldmine <
e-Mail: hypnoticheadlines@gmail.com