Most important rule to effective copywriting

bubba_boi · 11-28-2008, 01:57 AM

FOCUS on your CUSTOMERS instead of yourself.

People tend to get too carried away and write wonderful things in their copy. But through the years of testing and trying out different copies, nothing beats putting yourself in your customers shoes.

WasabiHound · 11-28-2008, 03:43 AM

Totally agree. Another related suggestion - I think good copy focuses on the benefits not the features - ie the what's in it for me (me being the customer!)

TSB · 11-30-2008, 08:53 AM

It's true. It's all in the best interest of the users. The key is to put your customers first.

wrcato · 11-30-2008, 09:51 AM

Sorry, I would not subscribe to your newsletter at all.
Reason, it is the survey. I hate survey's. Why not just ask for a name and email adress to get sign ups then survey your prospect later?

wrcato · 11-30-2008, 09:54 AM

I disagree, any good marketer knows that the feature is what bring the customer into the copy and sells. the benefits are just icing on the cake.

wrcato · 11-30-2008, 09:56 AM

Customers and clients do not give a rats *** about you! they only care about what you can do for them.

Eric Johnson · 11-30-2008, 10:44 AM

Wrcato, are you joking about the benefits/feature thing... I can't tell. Do you really think that a sales letter that just had features listed would convert?

If so then... umm... I just don't know man. That's pretty basic stuff.

spressnell · 11-30-2008, 08:07 PM

Putting the customer first is what most successful people do to get where they are.

I learned from a coach that we need to focus on benefits rather than features. So if you take your product's features and translate them to how they will help people and what they are looking for.

Shirley

ZelimirGraf · 12-01-2008, 06:13 PM

If I know anything about copywriting it is that customers want benefits, not features. People want to know that they can travel in a Mercedes Benz 100mph and hear the ticking of the clock in the wooden dashboard, not that Benzo has 500 kg of sound insulating material built into it, okay?
And one more thing, people buy on emotion, and justify with logic. So, find a dominant emotion your target market has, and you just hit a home run.

kj95100 · 12-01-2008, 07:32 PM

Quote:

Originally Posted by wrcato

I disagree, any good marketer knows that the feature is what bring the customer into the copy and sells. the benefits are just icing on the cake.

wrcato, are you serious? This post seems to contradict your next post:

Quote:

Originally Posted by wrcato

Customers and clients do not give a rats *** about you! they only care about what you can do for them.

Is there something you are not telling us? Maybe you have a different take on the definition of a feature. The fact that you recognize that customers and clients "...only care about what you can do for them." shows that you understand the value of focusing on the customer.

So how do you personally define a feature? Is it possible that you are suggesting the most important feature of a product/service is the thing that catches the customer's attention -- then the benefits encourage the customer to take action?

I know I am reaching here, but I am somewhat confused by the contradiction I perceive in your comments. Can you clear this up?

Kelly

11-28-2008, 01:57 AM	#1
bubba_boi Warrior Member Join Date: Nov 2008 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Most important rule to effective copywriting FOCUS on your CUSTOMERS instead of yourself. People tend to get too carried away and write wonderful things in their copy. But through the years of testing and trying out different copies, nothing beats putting yourself in your customers shoes.
	I'm giving away INTERNET MARKETING MATERIALS worth USD120,000 for FREE. For more info email me at imdchow at gmail.com. No Obligations.

11-28-2008, 03:43 AM	#2
WasabiHound Active Warrior Join Date: Nov 2008 Location: Living in Sydney Posts: 45 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: Most important rule to effective copywriting Totally agree. Another related suggestion - I think good copy focuses on the benefits not the features - ie the what's in it for me (me being the customer!)
	Neil

11-30-2008, 08:53 AM	#3
TSB Warrior Member Join Date: Nov 2008 Posts: 15 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Most important rule to effective copywriting It's true. It's all in the best interest of the users. The key is to put your customers first.

11-30-2008, 09:51 AM	#4
wrcato Active Warrior Join Date: May 2008 Location: Brumley,Missouri , USA. Posts: 64 Thanks: 0 Thanked 8 Times in 8 Posts Social Networking	Re: Most important rule to effective copywriting Sorry, I would not subscribe to your newsletter at all. Reason, it is the survey. I hate survey's. Why not just ask for a name and email adress to get sign ups then survey your prospect later?
	William Cato Sit Down, Have A Cup Of Coffee and read my blog http://www.2ultra.com follow me on Twitter www.twitter.com/wrcato Last edited by wrcato; 11-30-2008 at 09:52 AM. Reason: add word, not nessary

11-30-2008, 09:54 AM	#5
wrcato Active Warrior Join Date: May 2008 Location: Brumley,Missouri , USA. Posts: 64 Thanks: 0 Thanked 8 Times in 8 Posts Social Networking	Re: Most important rule to effective copywriting I disagree, any good marketer knows that the feature is what bring the customer into the copy and sells. the benefits are just icing on the cake.
	William Cato Sit Down, Have A Cup Of Coffee and read my blog http://www.2ultra.com follow me on Twitter www.twitter.com/wrcato

11-30-2008, 09:56 AM	#6
wrcato Active Warrior Join Date: May 2008 Location: Brumley,Missouri , USA. Posts: 64 Thanks: 0 Thanked 8 Times in 8 Posts Social Networking	Re: Most important rule to effective copywriting Customers and clients do not give a rats *** about you! they only care about what you can do for them.
	William Cato Sit Down, Have A Cup Of Coffee and read my blog http://www.2ultra.com follow me on Twitter www.twitter.com/wrcato

11-30-2008, 10:44 AM	#7
Eric Johnson HyperActive Warrior War Room Member Join Date: Jun 2008 Location: In Your Head Posts: 370 Thanks: 1 Thanked 9 Times in 9 Posts	Re: Most important rule to effective copywriting Wrcato, are you joking about the benefits/feature thing... I can't tell. Do you really think that a sales letter that just had features listed would convert? If so then... umm... I just don't know man. That's pretty basic stuff.

11-30-2008, 08:07 PM	#8
spressnell HyperActive Warrior Join Date: Oct 2008 Location: Indiana Posts: 104 Thanks: 1 Thanked 5 Times in 5 Posts	Re: Most important rule to effective copywriting Putting the customer first is what most successful people do to get where they are. I learned from a coach that we need to focus on benefits rather than features. So if you take your product's features and translate them to how they will help people and what they are looking for. Shirley
	Hidden Ways to Wealth--clear away the “gunk” about money using innovative energy tools http://bit.ly/11atk2

12-01-2008, 06:13 PM	#9
ZelimirGraf Copywriter Join Date: Sep 2008 Location: Zagreb, Croatia Posts: 48 Thanks: 3 Thanked 8 Times in 8 Posts Social Networking Contact Info	Re: Most important rule to effective copywriting If I know anything about copywriting it is that customers want benefits, not features. People want to know that they can travel in a Mercedes Benz 100mph and hear the ticking of the clock in the wooden dashboard, not that Benzo has 500 kg of sound insulating material built into it, okay? And one more thing, people buy on emotion, and justify with logic. So, find a dominant emotion your target market has, and you just hit a home run.
	Making your prospect look like a deer on the road flashed by the big rig looking into his demise. WHAM!! You got him! Yup, that`s what my copywriting does. Want to grab `em by their throats and make `em take out their wallets? Go to -----> http://www.marketerslife.com for more info.