Howard Stern Never Cheated On His Wife!?

[Raydal]

I don't know if you tuned in to the Piers Morgan
show last night (Tuesday 18) but Howard Stern
shocked me when he revealed that he has never
cheated on his wife.

Who would imagine that a sex-crazed personality
like Howard Stern would be so 'holy'.

It simply means that his whole on-air personality
is just that--a personality that he knows would
sell.

Although I don't subscribe to the persona he chose
you can't ignore the fact that he is a great marketer.

He tells of his struggle to get noticed and how he finally
broke through the ceiling. In fact, he also gave himself
the name "King of Media" and said that he was shocked
when people started addressing him by that title.

So what's the lesson here: If your copy doesn't have
personality and appeal (sometimes controversy would
do it) then it won't get noticed.

And you don't have to wait to be crowned by anyone
before you are a king.

-Ray Edwards

[The Copy Nazi]

Exactly. That's why I branded myself "The Copy Nazi". Some find it offensive (you included I seem to recall) but they sure as hell remember me. And the ones that dig it - really dig it. But you can't please everybody - so why even try?

[shizah]

I saw a little bit of that interview. I like how he lit up Jay Leno!

[Jess Alexander]

Originally Posted by Raydal

And you don't have to wait to be crowned by anyone
before you are a king.

Really true. Tremendous power in one's own words. We can create perceptions in others, and those lead to a new reality.

Just back it up with some value.

[GR Marketing]

Good point guys about crowning, branding yourself, and claiming expert status. If you don't no one else is going to, that's for sure.

As an expert you get paid a lot more. Dan Kennedy teaches on this subject a lot.

As far as Stern goes, I personally think he probably was lying in that interview...

[Raydal]

Originally Posted by Metronicity

Exactly. That's why I branded myself "The Copy Nazi". Some find it offensive (you included I seem to recall) but they sure as hell remember me. And the ones that dig it - really dig it. But you can't please everybody - so why even try?

That's a faulty recollection. Wouldn't that make my post
inconsistent? You're confusing me with someone else.

-Ray Edwards

[ASCW]

And you don't have to wait to be crowned by anyone
before you are a king.

The rules to becoming the king are as follows

1) Take the crown
2) Place on your head
3) Declare: "I am the king."

Thank you,

That is all.

Love Andy

[jasonmorgan]

If your interested, the movie Private Parts is essentially a biography of his career. It's based on his book with the same title.

Yeah, a lot of it is just on-air persona. He figured out what worked and worked it even harder. A lot of people don't get this about radio personalities - they are characters. Stern figured out what his audience wanted and delivered.

Not cheating on his wife, I don't know why it's so unbelievable.

[Ross James]

Originally Posted by jasonmorgan

If your interested, the movie Private Parts is essentially a biography of his career. It's based on his book with the same title.

Yeah, a lot of it is just on-air persona. He figured out what worked and worked it even harder. A lot of people don't get this about radio personalities - they are characters. Stern figured out what his audience wanted and delivered.

Not cheating on his wife, I don't know why it's so unbelievable.

You might have skimmed all the way to the bottom on this thread.

In case you missed it, the OP originally wanted to point out that ...

So what's the lesson here: If your copy doesn't have
personality and appeal (sometimes controversy would
do it) then it won't get noticed.

And you don't have to wait to be crowned by anyone
before you are a king.

-Ray Edwards

[jasonmorgan]

In case you missed it, the OP originally wanted to point out that

Nope. Didn't miss it. Was just adding to the conversation if anybody was interested in learning more about that man behind the character and more importantly how he created a product (his on-air persona) that generated so much success.

Stern figured out what his audience wanted and delivered.

Does go hand in hand with...

So what's the lesson here: If your copy doesn't have
personality and appeal (sometimes controversy would
do it) then it won't get noticed.

Knowing what your audience wants + writing with a voice that connects with your audience.

Stern figured out what personality would appeal to the largest audience. As a copywriter you're also trying to figure out what copy, voice or personality is going to connect with your target audience.

[Ross James]

Originally Posted by jasonmorgan

Nope. Didn't miss it. Was just adding to the conversation if anybody was interested in learning more about that man behind the character and more importantly how he created a product (his on-air persona) that generated so much success.



Does go hand in hand with...



Knowing what your audience wants + writing with a voice that connects with your audience.

Stern figured out what personality would appeal to the largest audience. As a copywriter you're also trying to figure out what copy, voice or personality is going to connect with your target audience.

I think OP was trying to connect the dots between the celebrity status metaphor and how you position yourself as a copywriter... I guess, thanks for adding to the conversation about Stern.

-Ross