Sales/Pitch page balance writer's block, need advice.

[Allison_M]

I run a business selling multiple products. I am having a hard time deciding which direction to go with my sales pages. I am not sure if I should go for full on pitch pages or tone it down more, since I have multiple products and I do not want to come across as a hard sell scam artist. If anyone has some examples of this situation (a full on website, multiple products for sale) I would appreciate some inspiration!

[247Copywriter]

Originally Posted by Allison_M

I run a business selling multiple products. I am having a hard time deciding which direction to go with my sales pages. I am not sure if I should go for full on pitch pages or tone it down more, since I have multiple products and I do not want to come across as a hard sell scam artist. If anyone has some examples of this situation (a full on website, multiple products for sale) I would appreciate some inspiration!

It's very difficult to provide examples when we don't know what your specific market is Allison.

Would you care to elaborate? What sort / kind of website/s are you talking about?

[Alex Cohen]

Originally Posted by Allison_M

I run a business selling multiple products. I am having a hard time deciding which direction to go with my sales pages. I am not sure if I should go for full on pitch pages or tone it down more, since I have multiple products and I do not want to come across as a hard sell scam artist. If anyone has some examples of this situation (a full on website, multiple products for sale) I would appreciate some inspiration!

Hi Allison,

If your products are suited for direct response copywriting (not commodities), written or video sales pages are your best way to go.

Don't confuse a well-written sales pitch with the "hard sell scam" approach. Effective copy persuades people to buy what they want from you --- it doesn't treat them like they're morons.

Alex

[Allison_M]

Originally Posted by Alex Cohen

Hi Allison,

If your products are suited for direct response copywriting (not commodities), written or video sales pages are your best way to go.

Don't confuse a well-written sales pitch with the "hard sell scam" approach. Effective copy persuades people to buy what they want from you --- it doesn't treat them like they're morons.

Alex

True, but on successful legit product sites you rarely see long drawn out sales pitch pages. Maybe I am a cynic but all the so called products I have seen out there that are sold in this manner are not really great products... it is more akin to "changing your life" with something you buy for $9.99 on a late night infomercial.

I really think a great product sells itself, why need pages of the old formula?

This is where I have trouble, selling my product vs. pushing a product with a pitch page To me when I see a pitch page I think instant scam, because most of the time it is, but maybe thats just what I have to do?

My subject is sort of like this, I have say, a site selling books about animals and I need to make a product page for each animal's book.

[Alex Cohen]

I really think a great product sells itself, why need pages of the old formula?

Since that's what you "really think" it seems to me your path is clear.

Give it a try your way. And if you succeed, great. If you fail, we're here to help.

Alex

[vip-ip]

Write your sales pitch in the Why > How > What format, and you'll do well. Supplement it with an informative blog - even better.

Best Regards,
vip-ip ...

[ewenmack]

Hi Allison,

What you see when you come across a sales page
can have a lot of "hidden" parts.

The browser could of come in contact with the seller
multiple times before, meaning they are warmed up
to the idea of owning what's on offer.

The seller can have a very well orchestrated system
with many pre-planned steps.

To the outside marketer, and potential knock off artist,
they are most likely to miss those steps and fail miserably
because they miss out parts of the steps.

What you can do is warm up the market first with quick tips
and ask them to sign up to get the next 9 tips like you
gave out the first time.

Video is the best for this.

After you have built up a relationship with your viewers on your list,
it is a very simple step to offer your book on the same subject they
subscribed to learn about.

This is how you build a solid business foundation.

You have loyal buyers ready to buy more from you.

If you want to learn more about this, I can recommend
somenone who has this method mastered in a very clear,
non-hype way.

I'm not affiliated to him, so get no commision for the referral.

Let me know if you like to find out more.

All the best,
Ewen