Looking To Hire A Copywriter To Fix Up A Sales Letter That Converts But Not With Facebook Traffic

[youngmoney23]

Hey Guys,

I have a sales letter that converts at around 2%-4% depending on where the traffic is coming from.

But when I send targeted traffic from facebook to the sales page, Its a complete disaster.

I've probably sent over 500 visitors from facebook to that page and never made a single sale.

I know facebook traffic won't convert as well as most other traffic sources since people are in a "social mood" and not a "looking for info/buying" mood like on google.

But still, 0 sales doesnt make sense to me when it converts with all the other traffic sources.

I'm looking to hire someone to check my letter and fix it up so it converts with targeted facebook traffic.

If this is something you can do, please email me at evrad17@hotmail.com

Thanks,

John,

[Hugh Thyer]

Odds are it's not something that can be fixed to work with Facebook traffic. You've more likely got poor quality leads coming in.

To do this you need to tell your copywriter what is different about the people coming in from Facebook as opposed to elsewhere. Unless the angle you use in your ad in Facebook is different then I can't see what kind of brief you're going to deliver a copywriter.

[davemiz]

i was in a similar boat with one of my niches.... converted well on warm traffic, but cold traffic it bombed.

you need to test the offer like a MOFO.

[youngmoney23]

Originally Posted by Hugh Thyer

Odds are it's not something that can be fixed to work with Facebook traffic. You've more likely got poor quality leads coming in.

To do this you need to tell your copywriter what is different about the people coming in from Facebook as opposed to elsewhere. Unless the angle you use in your ad in Facebook is different then I can't see what kind of brief you're going to deliver a copywriter.

Hey Hugh,

I don`t think its the quality of the facebook traffic that`s the problem here since facebook really allows you to target prospects very specifically.

John,

[youngmoney23]

Originally Posted by davemiz

i was in a similar boat with one of my niches.... converted well on warm traffic, but cold traffic it bombed.

you need to test the offer like a MOFO.

Hey Dave,

That`s not the problem here since the letter does convert cold traffic well.

It converts cold traffic from articles and youtube at around 2.2%.

Facebook is where things fall apart completelly.

John,

[schttrj]

Always remember, NEVER SELL TO YOUR FRIEND!

So, I guess there's your problem. You are not being a friend, an average person to the Facebook traffic. You are rather trying to sell something!

Originally Posted by youngmoney23

Hey Guys,

I have a sales letter that converts at around 2%-4% depending on where the traffic is coming from.

But when I send targeted traffic from facebook to the sales page, Its a complete disaster.

I've probably sent over 500 visitors from facebook to that page and never made a single sale.

I know facebook traffic won't convert as well as most other traffic sources since people are in a "social mood" and not a "looking for info/buying" mood like on google.

But still, 0 sales doesnt make sense to me when it converts with all the other traffic sources.

I'm looking to hire someone to check my letter and fix it up so it converts with targeted facebook traffic.

If this is something you can do, please email me at evrad17@hotmail.com

Thanks,

John,

[youngmoney23]

Originally Posted by schttrj

Always remember, NEVER SELL TO YOUR FRIEND!

So, I guess there's your problem. You are not being a friend, an average person to the Facebook traffic. You are rather trying to sell something!

Huh.

I`m confused.

What do you mean?

[Daniel Scott]

John,

Is FB so integral to your campaign you need to have it?

Sounds to me like your time would be better spent finding more sources of traffic that do convert.

Of course, I don't know anything about your business from this single post... but maybe FB just won't produce good traffic for this particular offer.

-Daniel

[youngmoney23]

Originally Posted by Daniel Scott

John,

Is FB so integral to your campaign you need to have it?

Sounds to me like your time would be better spent finding more sources of traffic that do convert.

Of course, I don't know anything about your business from this single post... but maybe FB just won't produce good traffic for this particular offer.

-Daniel

Hey Daniel,

It`s not intergral to my campaign.

This is actually my last attempt at making FB traffic work.

I`ve thought of forgetting about FB traffic but the clicks are so cheap that I`ll give it another try before focusing on whats working

John,

[Sandor Verebi]

Hi John,

We do know nothing about your product.

It may depends on promoting, how many and what sort of varies you use.

I'm just curious... How broad is your niche? I think, you would get better result, if you would narrow it as down as possible, like age group, location, how many 'likes', etc.

Best,

Sandor

[Johnny12345]

Originally Posted by youngmoney23

I know facebook traffic won't convert as well as most other traffic sources since people are in a "social mood" and not a "looking for info/buying" mood like on google.

As you already know, facebook traffic is "social" traffic. As a result, you may need to go with a multiple-step process.

That is, instead of going directly for the sale, drive them to a squeeze page, get the opt-in, and use an AR sequence to get the sale.

John

[247Copywriter]

Originally Posted by youngmoney23

Hey Daniel,

It`s not intergral to my campaign.

This is actually my last attempt at making FB traffic work.

I`ve thought of forgetting about FB traffic but the clicks are so cheap that I`ll give it another try before focusing on whats working

John,

I was going to reply to you along the same lines as Daniel, until I scrolled down to his comment and saw that he pipped me to the post.

"But the clicks are so cheap..."

No, they're not. They're a needless expense if after targeting this market... they're not converting. This is just an unnecessary business expense.

Essentially this test should be telling you something... for it's giving to you a strong, clear message...

You're targeting the wrong people with the time you have available to you for this exercise.

Forget Facebook. It's not converting. No copywriter is going to be in a position to help you with this. Not any reputable copywriter anyway.

The expense, note I said expense and not investment... the expense of hiring a copywriter working under the false illusion on your part that this is going to resurrect your sales from this particular source, is a fallacy. It's not going to happen.

So you pay your copywriter, let's just say a couple thousand dollars. How much traffic are you going to have to attract from Facebook for this expense to pay for itself by means of the number of conversions? What happens if it doesn't convert? Blame the copywriter maybe?

Why not simply invest the time avbailable to you in the first place to market to another sector somewhere else where the potential leads will be warmer?

Would this not make more sense and put more dollar in your pocket?

Some questions and thoughts for you to think about.

[ewenmack]

Originally Posted by youngmoney23

It converts cold traffic from articles and youtube at around 2.2%.

Facebook is where things fall apart completelly.

John,

Hey John,

That's your answer there, you have warmed up your market
with articles and videos...not so on Facebook.

What if you directed Facebook traffic to your articles/videos
to warm them up first?

It's not a copywriting problem, but one step missing out of a marketing plan.

All the best,
Ewen

[Sandor Verebi]

Originally Posted by 247Copywriter

....Forget Facebook. It's not converting. No copywriter is going to be in a position to help you with this. Not any reputable copywriter anyway.

The expense, note I said expense and not investment... the expense of hiring a copywriter working under the false illusion on your part that this is going to resurrect your sales from this particular source, is a fallacy. It's not going to happen.

So you pay your copywriter, let's just say a couple thousand dollars. How much traffic are you going to have to attract from Facebook for this expense to pay for itself by means of the number of conversions? What happens if it doesn't convert? Blame the copywriter maybe?

Why not simply invest the time avbailable to you in the first place to market to another sector somewhere else where the potential leads will be warmer?

Would this not make more sense and put more dollar in your pocket?

Some questions and thoughts for you to think about.

Right on, Copywriter.

Who wants to catch fish, needs to be there to fish where the fish are.

Originally Posted by ewenmack

.... What if you directed Facebook traffic to your articles/videos to warm them up first?

It's not a copywriting problem, but one step missing out of a marketing plan....

This solution can improve your situation, at least some, too.

Anyway, information John gave us, is little for better advice.

All the best,

Sandor

[Hugh Thyer]

So if it's high quality targeted traffic you should be killing it, right?

Originally Posted by youngmoney23

Hey Hugh,

I don`t think its the quality of the facebook traffic that`s the problem here since facebook really allows you to target prospects very specifically.

John,

[Hans Klein]

First, what exactly is cold traffic.

The obvious answer is it's when someone is not familiar with you at all. They're cold.

A hot prospect is someone hopping, ready-to-buy.

Someone who comes from an article or youtube video is warmed up. Depending on the quality of the article or video he or she came from, he or she may even be rearin' to buy.

A good exercise might be to put yourself in the shoes of the person who sees your ad on Facebook.

Why is someone clicking on the ad? How does what your ad says change what the prospect knows?

A good PPC ad has the power to warm-up or "set-up" your prospect for your salesleter.

For instance, if my ad says, "Attention golfers," well, that immediately lets the prospect know that your salespage is related to golfing.

Sounds simple. But, if a guy's passion is golfing, that can pick his interest and lead to a longer stay on your sales page. You've told him you have something for him.

Next, after this person clicks on the ad, how is he or she going to react to every word on your salespage?

Are there any words or concepts that need to be explained more in-depth. It's hard to go wrong underestimating the level of knowledge your prospect has. It's very easy to wrong by overestimating what your prospect knows.

How is his/her mindset different than someone who came a specific article of yours?

Content advertising is an entirely different animal than traffic that came from search (which articles and video traffic may have originally come from).

It's full-out interruption marketing time. You're interrupting an already busy prospect. Someone who is in the middle of chatting up his/her friends. You've got to pull in the right person and set him or her up for what's to come.

In other words, pay attention to:

* What your facebook ads say? Do they qualify and set-up prospects for what's come?
* How is your Facebook traffic's mindset from your article or video traffic?
* Does your salespage cater to this mindset?

And, as others have mentioned, are you really targeting your ideal prospects with Facebook? You may need to tweak the machine or move on.

[Oxbloom]

You might consider inserting an interim step, if you feel your directly-from-friend-to-sale leap is turning off your facebook traffic cold.

Hire a REALLY good freelance article writer, which while not cheap, is still going to be a heckuva lot cheaper than a good copywriter. Have him do a full-on feature/pre-sell for you, and direct to the sale from there.

Yes, you'll lose some traffic thanks to the extra step, but if the traffic is as targeted as you seem to think, the numbers may balance out in the end for you. Probably only cost you a couple hundred to find out.

Alternatively, maybe just conceive of FB as a squeeze page/sign-up driver. Fewer sales up front, more down the pipeline. Angle your squeeze in a REALLY info-heavy, social, friendy sort of way and you shouldn't tweak off too many social networkers. Obviously, only if you have a list that enables you to provide a high info-to-noise ratio in your actual newsletter.