Women Are Better Copywriters Than Men

[247Copywriter]

According to experts...

Women make far better copywriters than men.

All agreed?

[jdk1970]

Possibly. But do you have any evidence to back the claim? I often work with women in copy editing positions, and they do it well.

[Oxbloom]

Well, if experts say it, who am I to argue?

[Lauryn]

I disagree, simply because some people make assumptions that, by nature, all women are generally more emotional and intuitive, and I have met more than enough women and men in my life to know this isn't the case.

Speaking more specifically, I think better copywriters are those who follow the basic rules and create artistic differences that work effectively for the businesses they provide copy for.

[DireStraits]

I read an article which stated that women make better writers, in general, than men, beause they're naturally better communicators. If that's true, I suppose it encompasses copywriting, too.

[The Copy Nazi]

Does that include lady-boys and drag artists as well mate?

[247Copywriter]

Originally Posted by Metronicity

Does that include lady-boys and drag artists as well mate?

Don't be silly Mal, of course not.

I shaved my legs this morning.

Do you want to feel them?

Silky smoth huh? Nice.

Okay Mal, thats enough... get your grubby little hand off my crotch.

[Oxbloom]

Well didn't the creepiness quotient here just go through the roof...

[Scott Murdaugh]

Who are these so called "experts"?

Anyway, I don't think it's gender specific. There are great male and female copywriters.

Here's my take on it...

How To Write Sales Copy | How To Write Like A Girl…

-Scott

[247Copywriter]

Originally Posted by Oxbloom

Well didn't the creepiness quotient here just go through the roof...

Nowt wrong with being a drag queen copywriter mate.

One copywriter here (no names mentioned) even sent me an email last September telling me he quite fancied me, would I be up for a date?

I let him down gently. Didn't want to hurt his feelings.

[247Copywriter]

Originally Posted by Scott Murdaugh

Who are these so called "experts"?

It's a common British expression Scott. You hear the saying a lot on the news... "According to experts, blah, blah, blah, blah, blah."

Typically the BBC.

[TurnKey Internet]

I always bristle at claims like this. It is just terribly unproductive and unhelpful to try and generalize about what men are like and what women are like-- you can't just put an entire gender in a box and expect it to be true, no matter what your claim is. I think being thoughtful, insightful, verbally agile and a good business person are the things that make a good copywriter. Both men and women are capable of this.

[Pusateri]

I'd give a provisional yes. You got that big corpus callosum, which is a huge advantage when it comes to figuring out and pushing hot buttons. On average, women are better at seeing things from the customer's POV.

It's a provisional yes because, again on average, women copywriters seem to me more timid. Less likely to go for the high note.

[TurnKey Internet]

Another generalization that I think is unfair, but let's go with it for a minute... If women tend to be BETTER but more timid, does that mean inferior men are just brash and grabbing at opportunities? It seems like, if this were really true, women would be making a lot more money in the end. The crappy men would be fired and the women would pick up the slack. From what I can tell, that's not how it works in real life.

[247Copywriter]

Originally Posted by TurnKey Internet

I always bristle at claims like this. It is just terribly unproductive and unhelpful to try and generalize about what men are like and what women are like-- you can't just put an entire gender in a box and expect it to be true, no matter what your claim is ... verbally agile ... are the things that make a good copywriter. Both men and women are capable of this.

I like this guy already.

Verbally agile. Good one. Couldn't agree more.

Sally smiles and puffs smoke rings. : )___~~o o 0 O

[The Copy Nazi]

I.M. in general is um..."top heavy" with alpha males isn't it. Pity there aren't more babes around.

Hey want to see some good writing? Go watch the old Cheech & Chong "Up in Smoke". Man.

YouTube - "Cheech and Chong"...

[ProfWriter]

I could not agree more that it is the content that speaks, not the gender of the person writing it. I also don't think we have any actual data about women writers vs. men to go on here. But anyway, can we just talk about what makes good writing good? We're all people, people.

[Pusateri]

Originally Posted by TurnKey Internet

Another generalization that I think is unfair, but let's go with it for a minute... If women tend to be BETTER but more timid, does that mean inferior men are just brash and grabbing at opportunities? It seems like, if this were really true, women would be making a lot more money in the end. The crappy men would be fired and the women would pick up the slack. From what I can tell, that's not how it works in real life.

SHE who has a thing to sell and goes and whispers in a well, is not as apt to get the dollars as HE who climbs a tree and hollers.

Half-assed brash beats talented timidity when it comes to results. Copy has to seize and hold attention first.

It's silly to pretend gender differences don't exist. Male and female brains evolved to perform different roles in order to assure the survival of our species. We like different things, prefer and perform better at different tasks...ON AVERAGE. Populations are predictable, individuals are not.

Action films primarily appeal to, and their marketing is geared towards, men. Conversely, everyone knows what a 'chick flick' is. Hollywood would argue that it's QUITE productive, and profitable, to generalize.

[DireStraits]

Originally Posted by Pusateri

It's silly to pretend gender differences don't exist. Male and female brains evolved to perform different roles in order to assure the survival of our species. We like different things, prefer and perform better at different tasks...ON AVERAGE. Populations are predictable, individuals are not.

This man speaks the truth, I tell you.

[Johnny12345]

Originally Posted by 247Copywriter

According to experts...

Women make far better copywriters than men.

All agreed?

If the "experts" you're asking are all women, then yes I'm sure that would be their conclusion.

John

[247Copywriter]

That's so sexist.

[Cataclysm1987]

Originally Posted by 247Copywriter

That's so sexist.

This whole thread is sexist!!

[Ross James]

Sally, now don't get mad and don't tell mal but one time, I **** you not, he told me you were a male. My mind was blown.

-Ross

[Sebastion]

Who lies more?

[JonWebContent]

Originally Posted by Sebastion

Who lies more?

While this might force my man card to be temporarily suspended......men lie more. Women are more honest because they don't feel as much of a need to brag all the time about their "accomplishments".

Us males are full of crap. All of us!

[Ross James]

Originally Posted by JonWebContent

While this might force my man card to be temporarily suspended......men lie more. Women are more honest because they don't feel as much of a need to brag all the time about their "accomplishments".

Us males are full of crap. All of us!

Strong white knight

[Zachmo]

I don't think it has something to do with the gender. It's with the ability.

[pethanks]

Well, maybe because women are very hardworking and intelligent. But of course not all all women.

[twmaffun]

Originally Posted by 247Copywriter

According to experts...

Women make far better copywriters than men.

All agreed?

I totally approve that. Women is suitable for copying. They are hardworking

[247Copywriter]

Originally Posted by Ross James

Sally, now don't get mad and don't tell mal but one time, I **** you not, he told me you were a male. My mind was blown.

-Ross

Mal, bless him is the copywriting grapevine, he's an old gossip bag.

I'm just surprised it took you so long Ross to work out.

Now, what shall I wear today?

Adjusts his stockings and strokes her... I mean his chin, thoughtfully.

[Globy]

According to my personal experience with women, they should be.
It's the art of making you believe you want something, but it got in to your he'd by her somehow. If you know what I mean.

And all this is total nature to women.

That's a reason we love then and can't stand without them.

[AlanCarr]

I certainly feel there is plenty of room for good women copywriters - because there aren't that many of them.

Copy can be decidely scientific, meaning going on intuition (men call it "gut instinct") can bomb (bombing is bad).

None of the characteristics of a great copy-artist are exclusive to men, yet the simple fact is the field remains primarily male. This also applies to sales in general, because just like the commission-only sales rep - and I did that for years - it's a high reward and high risk career.

From my own experience, 9 out of 10 self-employed sales reps are men. Women tend hate the unpredictable and often unsocial hours but mostly the "Sell or you don't get paid" element. It's a stereotype perhaps, yet it does seem to be the case that women lean more towards safety and security.

(Artificial real estate booms don't count)

As an aside, many agencies have gone out of their way to work with female copywriters. Some had success, many didn't, because there's a lot more to great copy than gender. The MAJORITY of people aren't suitable for a career in copywriting, including "good with words" people of either gender.

As one wag put it, "The only way that ##### could sell anything is if we draped her naked over the product..."

I don't think this thread would be complete without mentioning Collette (*hugz*) as she deffo has her 'copy chops'. Fact is is though, the field has been wide open to women since the 70's or earlier - they just haven't made a significant dent.

Probably more a matter of choice than ability. All those ideas of creativity, intuition and great language skills are pretty much useless for copy.

In the real world you have to dumb your language down, do the research and be damn careful with creativity. "Creative", like humor, can be great when it works, it's just that most of the time creativity only sells to the client, not the prospect.

Which was far too serious an answer for such-a-tongue in cheek thread... hey, I'm in a pondering kinnda mood today. :P

New glasses or a funky new lazer printer..? Mmmm....

Perhaps I just need more ink



AC

[AdmiralGloom]

Originally Posted by Ross James

Sally, now don't get mad and don't tell mal but one time, I **** you not, he told me you were a male. My mind was blown.

-Ross

I actually thought the same thing :S. I figured it would only work towards an advantage being that males would be more "enticed" to buy.

My apologies, Sally.

[jerytohn]

The title is extremely sexist. I am offended

[china9]

I don't think so. Is there any proof? Isn't this a stereotype? It might be true that on average women are better, but I still believe the best copywriters are men.

[John_S]

All agreed?

If I have to tell you, then you just don't get it.

You know, [sniff] some times I don't think you even care.

[Danielle Lynn]

I do know that in general women seem to be better at gauging and tugging at emotions, and men are a bit more skilled when it comes to business negotiations and not backing down. Always exceptions to this.

And.... I'm pretty sure emotional tugging is what's going on here. I say well done

[247Copywriter]

Originally Posted by John_S

If I have to tell you, then you just don't get it.

You know, [sniff] some times I don't think you even care.

Sticks a big beefy arm around John and wipes away his tears.

Would a kiss make you feel better too?

[Johnny12345]

Originally Posted by 247Copywriter

Would a kiss make you feel better too?

If you hurry, you might be able to buy that domain...

www. Sallys Copy And Kisses .com

John

[Ken_Caudill]

Originally Posted by Metronicity

Does that include lady-boys and drag artists as well mate?

?


I have it on good authority that the OP is none other than Truman Capote.

[Devid Farah]

Originally Posted by Scott Murdaugh

I don't think it's gender specific. There are great male and female copywriters.

Perfectly agreed. Gender does not mean anything.

[Chris Worner]

Kennedy, Halbert, Bencivenga, Carlton, Makepeace, Garfinkel.....are you telling me they are all women in disguise?

Chris

[HiAbby]

As much as I would looove to agree with this post, I would have to say that its nothing more than a playful kick at the ant pile.

Although the previous poster is on to something. Most of the big shots, old or new, and even any copywriter I've ever studied has been male.

I think in reality gender shouldn't matter, but apparently it does. What's a lady to do?

<3 Abby Elaina xoxo

[Quenta]

It really doesn't matter at all (especially on gender). What matters here is the attitude, dedication and "outside-the-box" thinking you have. Brains are equal, just put an extra gas on it and you're good to go.

[jeffrey73]

LOL. This is some GREAT copywriting! Not a bad movie either..

Originally Posted by Metronicity

Hey want to see some good writing? Go watch the old Cheech & Chong "Up in Smoke". Man.

YouTube - "Cheech and Chong" Original.Trailer[1978]

[Devid Farah]

Originally Posted by Chris Worner

Kennedy, Halbert, Bencivenga, Carlton, Makepeace, Garfinkel.....are you telling me they are all women in disguise?

Chris

You are forgetting these "women"...Joe Vitale,Vin Montello,Bob Bly,Parris Lampropoulos,Dan Lok,Arthur Johnson,Kent Komae.....

[blue_sky]

Originally Posted by 247Copywriter

I shaved my legs this morning.

Could you send us a proof picture (without this whole thread doesnt really make sense ;-))))

[brent360]

I'd say it comes down to personality type rather than just sex (although sex probably has a lot to do with personality type). I find that people who can look at situations objectively and really analyze the different components of them are the ones who are great copywriters.

[rohnsmith]

If the experts are saying this than I have nothing to say. Same as one said. Women can copy better than men, I also believe this.

[Ross James]

almost everyone in this thread is oblivious to the whole point of it