Top 10 Marketing Trends for 2011

[RickDuris]

Top 10 Marketing Trends for 2011:

10 marketing trends popping up in 2011 - USATODAY.com

For the astute, there are some interesting implications for Internet marketers.

- Rick Duris

[marciayudkin]

For the astute, there are some interesting implications for Internet marketers.

Rick, care to share those ideas?

These trends were, almost all of them, about tangible products, so I'm interested in the implications you see.

Marcia Yudkin

[RickDuris]

Hi Marcia,

Good question. Without dampening marketing creativity, allow me to offer a bit of a "cheat sheet":

1. Look beyond the specific product discussed. Look at the NEEDS or benefits the product fulfills BEYOND THE CURRENT PRODUCTS IN THE MARKET.

2. Study how the products were innovated. Or at least, conceptualized. Model.

3. Look at the markets/niches they focused on. These are markets management sought to invest in.

I'm not trying to be coy at all. Innovation is a sloppy, messy, conflicted business. But what big companies focus on is indicative. At least to me.

- Rick Duris

[briancassingena]

Originally Posted by marciayudkin

Rick, care to share those ideas?

These trends were, almost all of them, about tangible products, so I'm interested in the implications you see.

Marcia Yudkin

Remember where it's coming from - your average newspaper reporter would not know what an information product is or where to find a market for one.

[RickDuris]

Originally Posted by briancassingena

Remember where it's coming from - your average newspaper reporter would not know what an information product is or where to find a market for one.

The strategy goes well beyond an "information product" Although now that you bring it up...

- Rick Duris