Does anyone have any good resources for writing video sales letters?

briancassingena · 01-26-2011, 05:57 AM

I've been looking to start writing more video sales letters, but I haven't been able to find much material specifically on writing and creating video sales letters...it must be out there somewhere.

I've done one very quick one at BrianCassingena.com (I know the audio is out, somehow happened when I uploaded it)

I'd love to hear about good resources, or if you're doing video sales letters, especially longer forms, say, more than 10 minutes, which are pulling sales

Thanks guys

ProfWriter · 01-26-2011, 09:14 AM

You mean sales letters promoting videos or scripted sales copy for the video itself?

247Copywriter · 01-26-2011, 03:53 PM

Here you go Brian...

Here's one resource for you...

Transcripts of 21 of Billy May's most popular infomercials

http://www.writewaysolutions.com/pdf...ranscripts.pdf

Actually, here is another from Vin Montello...

http://www.FatBurningFurnace.com

Also Matt O'Connor (Warrior) might be able to help you with this question... he's provided the video sales copy for several infomercials. The gentleman is a walking encyclopedia on this subject.

Thanks to Daniel Scott for providing this information.

briancassingena · 01-26-2011, 08:43 PM

Quote:

Originally Posted by ProfWriter

You mean sales letters promoting videos or scripted sales copy for the video itself?

The scripts for the videos, basically a multimedia direct response sales letter

MFree · 01-27-2011, 01:15 PM

Great post. thanks

fypnlp · 01-27-2011, 01:23 PM

I second that.

Alex Cohen · 01-27-2011, 03:15 PM

Bret Thompson is a respected Australian copywriter who offers a video course on the subject. You can get it (and a whole lot more) if you make a donation of $47 or more to the Queensland Premier’s Flood Appeal here ...

- Queensland Flood Help

Ted Nicholas is involved with this effort, so I feel comfortable recommending it.

Alex

Daniel Scott · 01-27-2011, 05:28 PM

Brian,

When you deconstruct these things... you'll realize they're essentially just sales letters read aloud.

There's a few tricks you can use to boost their response even further... but if you have a killer sales letter, you've probably got a great video.

-Daniel

briancassingena · 01-27-2011, 11:24 PM

Quote:

Originally Posted by Daniel Scott

Brian,

When you deconstruct these things... you'll realize they're essentially just sales letters read aloud.

There's a few tricks you can use to boost their response even further... but if you have a killer sales letter, you've probably got a great video.

-Daniel

Yes Daniel, I agree - the principles remain the same, just looking for ways to use the visual elements to boost the emotional points of the letter, and maybe some test results regarding length of video, the use of delayed call to action buttons, etc

lconsult · 02-27-2011, 12:33 PM

If you take a look at David Frey's 12-Step Foolproof Sales Letter Template, you will see that his steps form the basic structure of many of the most successful videos.

His website is marketingbestpractices.com. Ryan Deiss took David's template and incorporated it into his videosalesletterformula.com. Very nice product too.

Good luck!

prophetmktg · 02-27-2011, 01:14 PM

Hey,

I've found Dan Kennedy's "Ultimate Sales Letter" (available on Amazon for a few bucks) to be one of the best guides for any type of copywriting. Another resource I love is the book Ca$hvertising.

Even better, model some of the most successful video sales letters out there. I particularly love Ryan Deiss' approach to video sales letters.

Hope this helps

ewenmack · 02-27-2011, 03:25 PM

Get on Chris Haddad's mailing list.

He has given out his eight step formula in teleseminars with
John Carlton and Ryan Lee.

It wouldn't be right for me to give out the link to those recordings
as they required an email address to get them.

Best,
Ewen

briancassingena · 02-27-2011, 09:27 PM

Thanks, will have to google Chris Haddad and get on his list.

BruceWood · 02-27-2011, 09:48 PM

If all you're doing is making a powerpoint of your copy, then simply write the best sales letter you can and animate it. But if you get into live action, there's more to take into consideration. No matter what is said, the delivery can make it or break it.
One book that helped both my content and delivery is "Unlimited Selling Power" by Donald Moyne & Kenneth Lloyd.

01-26-2011, 05:57 AM	#1
briancassingena Copywriting Strategy War Room Member Join Date: Feb 2009 Location: Down Under Posts: 347 Thanks: 156 Thanked 92 Times in 50 Posts Social Networking	Does anyone have any good resources for writing video sales letters? I've been looking to start writing more video sales letters, but I haven't been able to find much material specifically on writing and creating video sales letters...it must be out there somewhere. I've done one very quick one at BrianCassingena.com (I know the audio is out, somehow happened when I uploaded it) I'd love to hear about good resources, or if you're doing video sales letters, especially longer forms, say, more than 10 minutes, which are pulling sales Thanks guys
	Copywriting Secrets Of Million Dollar Marketers Revealed: With Bond & Kevin Halbert, Pete Godfrey, Mitch Carson, Trevor 'ToeCracker' Crook & More...Launching Soon-To get on the earlybird VIP Pre-Notification list and get $884 in FREE gifts CLICK HERE

01-26-2011, 09:14 AM	#2
ProfWriter Active Warrior War Room Member Join Date: Jan 2011 Location: Albany, NY Posts: 57 Thanks: 2 Thanked 5 Times in 3 Posts	Re: Does anyone have any good resources for writing video sales letters? You mean sales letters promoting videos or scripted sales copy for the video itself?

01-26-2011, 03:53 PM	#3
247Copywriter Banned Join Date: Aug 2010 Location: World Travelling Posts: 293 Thanks: 200 Thanked 133 Times in 76 Posts	Re: Does anyone have any good resources for writing video sales letters? Here you go Brian... Here's one resource for you... Transcripts of 21 of Billy May's most popular infomercials http://www.writewaysolutions.com/pdf...ranscripts.pdf Actually, here is another from Vin Montello... http://www.FatBurningFurnace.com Also Matt O'Connor (Warrior) might be able to help you with this question... he's provided the video sales copy for several infomercials. The gentleman is a walking encyclopedia on this subject. Thanks to Daniel Scott for providing this information.

01-27-2011, 01:15 PM	#5
MFree Warrior Member Join Date: Oct 2010 Posts: 12 Thanks: 8 Thanked 1 Time in 1 Post	Re: Does anyone have any good resources for writing video sales letters? Great post. thanks

01-27-2011, 01:23 PM	#6
fypnlp Advanced Warrior War Room Member Join Date: Jun 2009 Posts: 545 Thanks: 300 Thanked 319 Times in 44 Posts	Re: Does anyone have any good resources for writing video sales letters? I second that.
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01-27-2011, 03:15 PM	#7
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Re: Does anyone have any good resources for writing video sales letters? Bret Thompson is a respected Australian copywriter who offers a video course on the subject. You can get it (and a whole lot more) if you make a donation of $47 or more to the Queensland Premier’s Flood Appeal here ... - Queensland Flood Help Ted Nicholas is involved with this effort, so I feel comfortable recommending it. Alex

01-27-2011, 05:28 PM	#8
Daniel Scott The Cake Is A Lie War Room Member Join Date: Oct 2004 Location: Mackay, QLD, Australia Posts: 2,199 Thanks: 298 Thanked 683 Times in 390 Posts Contact Info	Re: Does anyone have any good resources for writing video sales letters? Brian, When you deconstruct these things... you'll realize they're essentially just sales letters read aloud. There's a few tricks you can use to boost their response even further... but if you have a killer sales letter, you've probably got a great video. -Daniel
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02-27-2011, 12:33 PM	#10
lconsult Active Warrior Join Date: Jul 2009 Posts: 43 Thanks: 4 Thanked 2 Times in 2 Posts	Re: Does anyone have any good resources for writing video sales letters? If you take a look at David Frey's 12-Step Foolproof Sales Letter Template, you will see that his steps form the basic structure of many of the most successful videos. His website is marketingbestpractices.com. Ryan Deiss took David's template and incorporated it into his videosalesletterformula.com. Very nice product too. Good luck!

02-27-2011, 01:14 PM	#11
prophetmktg Obsessed Warrior War Room Member Join Date: Jul 2010 Location: Titletown, USA Posts: 371 Thanks: 47 Thanked 76 Times in 44 Posts Social Networking	Re: Does anyone have any good resources for writing video sales letters? Hey, I've found Dan Kennedy's "Ultimate Sales Letter" (available on Amazon for a few bucks) to be one of the best guides for any type of copywriting. Another resource I love is the book Ca$hvertising. Even better, model some of the most successful video sales letters out there. I particularly love Ryan Deiss' approach to video sales letters. Hope this helps

02-27-2011, 03:25 PM	#12
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Re: Does anyone have any good resources for writing video sales letters? Get on Chris Haddad's mailing list. He has given out his eight step formula in teleseminars with John Carlton and Ryan Lee. It wouldn't be right for me to give out the link to those recordings as they required an email address to get them. Best, Ewen

02-27-2011, 09:27 PM	#13
briancassingena Copywriting Strategy War Room Member Join Date: Feb 2009 Location: Down Under Posts: 347 Thanks: 156 Thanked 92 Times in 50 Posts Social Networking	Re: Does anyone have any good resources for writing video sales letters? Thanks, will have to google Chris Haddad and get on his list.
	Copywriting Secrets Of Million Dollar Marketers Revealed: With Bond & Kevin Halbert, Pete Godfrey, Mitch Carson, Trevor 'ToeCracker' Crook & More...Launching Soon-To get on the earlybird VIP Pre-Notification list and get $884 in FREE gifts CLICK HERE

02-27-2011, 09:48 PM	#14
BruceWood Video Nut War Room Member Join Date: Jan 2010 Location: Boston Posts: 196 Thanks: 61 Thanked 32 Times in 31 Posts Social Networking Contact Info	Re: Does anyone have any good resources for writing video sales letters? If all you're doing is making a powerpoint of your copy, then simply write the best sales letter you can and animate it. But if you get into live action, there's more to take into consideration. No matter what is said, the delivery can make it or break it. One book that helped both my content and delivery is "Unlimited Selling Power" by Donald Moyne & Kenneth Lloyd.
	Bruce Wood High-Ticket Affiliate Marketing Creative Marketing For Local Businesses PingFarm