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| | #1 |
| Banned Join Date: Aug 2010 Location: World Travelling
Posts: 293
Thanks: 200
Thanked 133 Times in 76 Posts
| Polarize... Polarization... The Headline Game Think about this headline... How to Win Friends and Influence people Now polarize it... How to Lose Friends and Inhibit People Twist the above headline into the polar opposite. And then... the next poster takes that headline and does the same again. How far can you twist copywriting headlines the opposite way around? So... I switched Dale Carnegie's... How to Win Friends and Influence People To it's polar opposite... How to Lose Friends and Inhibit People Now, it's your turn to polorize the above headline into a unique, original headline of your choosing. Get your thinking caps on... |
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| | #2 | |
| Marketing Mentor War Room Member Join Date: Feb 2008 Location: Maui and Massachusetts
Posts: 1,226
Thanks: 139
Thanked 645 Times in 305 Posts
| Quote:
Marcia Yudkin | |
| Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer | ||
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| | #3 |
| Banned Join Date: Aug 2010 Location: World Travelling
Posts: 293
Thanks: 200
Thanked 133 Times in 76 Posts
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Marcia... it's just a game, that's all. Designed to get the creative juices of the mind going. Thinking in different ways. That's all. Don't read too much into it. |
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| | #4 |
| Ninjapreneur War Room Member Join Date: Dec 2009 Location: The Beach
Posts: 705
Thanks: 106
Thanked 192 Times in 130 Posts
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Okay, here's a headline I found in my junk mail box the other day... "Big penis is good for the sticking in and out." Polarized... "Small penis is bad for the sticking out and in." Do I get a prize? |
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| | #5 |
| Banned Join Date: Aug 2010 Location: World Travelling
Posts: 293
Thanks: 200
Thanked 133 Times in 76 Posts
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| | #6 |
| Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand
Posts: 2,092
Thanks: 790
Thanked 1,027 Times in 558 Posts
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Actually there was a book published, and in the book stores, titled... "How To Lose Friends And Infuriate People" If you were familiar with Dale Carnegie's book, then you would know that it was a play of words. All the best, Ewen |
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| Tags |
| copywriting, copywriting headline, game, headline, headline game, opposite, opposite of, polarize, the opposite of |
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