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Old 01-28-2011, 07:35 PM   #1
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Default POLARIZE - The Copywriting Headline Game -The Opposite Of

Polarize... Polarization...

The Headline Game

Think about this headline...

How to Win Friends
and Influence people


Now polarize it...


How to Lose Friends
and Inhibit People


Twist the above headline into the polar opposite.

And then... the next poster takes that headline and does the same again.

How far can you twist copywriting headlines the opposite way around?

So... I switched Dale Carnegie's...

How to Win Friends
and Influence People


To it's polar opposite...


How to Lose Friends
and Inhibit People

Now, it's your turn to polorize the above headline into a unique, original headline of your choosing.

Get your thinking caps on...
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Old 01-28-2011, 08:22 PM   #2
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Default Re: POLARIZE - The Copywriting Headline Game -The Opposite Of

Quote:
How to Lose Friends and Inhibit People
Why would you want to use this headline? Just for shock value?

Marcia Yudkin

Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook
“There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer
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Old 01-28-2011, 08:58 PM   #3
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Default Re: POLARIZE - The Copywriting Headline Game -The Opposite Of

Marcia... it's just a game, that's all. Designed to get the creative juices of the mind going.

Thinking in different ways.

That's all. Don't read too much into it.
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Old 01-28-2011, 09:06 PM   #4
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Default Re: POLARIZE - The Copywriting Headline Game -The Opposite Of

Okay, here's a headline I found in my junk mail box the other day...

"Big penis is good for the sticking in and out."

Polarized...

"Small penis is bad for the sticking out and in."

Do I get a prize?

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Old 01-28-2011, 09:26 PM   #5
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Default Re: POLARIZE - The Copywriting Headline Game -The Opposite Of

Quote:
Originally Posted by sethczerepak View Post
Okay, here's a headline I found in my junk mail box the other day...

"Big penis is good for the sticking in and out."

Polarized...

"Small penis is bad for the sticking out and in."

Do I get a prize?
You're not alone.

99% won't get it.

The other 1%...
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Old 01-28-2011, 10:04 PM   #6
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Default Re: POLARIZE - The Copywriting Headline Game -The Opposite Of

Actually there was a book published, and in the book stores,
titled...

"How To Lose Friends And Infuriate People"

If you were familiar with Dale Carnegie's book,
then you would know that it was a play of words.

All the best,
Ewen
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