Double Speak... Reading Between The Lines

247Copywriter · 01-28-2011, 08:06 PM

I'm asking this of copywriters specifically...

You see lots of products... this, that and the other. As we all do. And it's interesting sometimes analyzing the psychology used within any given product presented by a marketer.

Now, as you know... marketers come in all shapes and sizes, colors too. They peddle this and that. Some for want of money. Some for power. Others, control. And in some cases a combination.

As copywriters, you all read a great deal - I know you do, you all, we all, have a voracious appetite for more knowledge (although a fat lot of bloody good it does us sometimes) ...but some marketers of whatever system it is that they're peddling, isn't all it's cracked upto be.

Can you point us in the direction of some classic, well known examples of copywriting double speak? (In that you have to read between the lines to uncover the subliminal marketing message within the text)

Wheat and chaff...

sethczerepak · 01-28-2011, 09:04 PM

I think the best way to spot BS is to familiarize yourself with the authentic.

The deeper you go with the truth, the more obvious the BS will become.

247Copywriter · 01-28-2011, 09:29 PM

Bloody good answer.

briancassingena · 01-28-2011, 09:57 PM

To quote my friend Pete Godfrey - You can't fake authenticity...

247Copywriter · 01-28-2011, 10:15 PM

Quote:

Originally Posted by briancassingena

To quote my friend Pete Godfrey - You can't fake authenticity...

Aye. Good point.

247Copywriter · 01-28-2011, 10:18 PM

And thanks for the link.

He's got it.

HeySal · 01-31-2011, 10:09 AM

Quote:

Originally Posted by 247Copywriter

Can you point us in the direction of some classic, well known examples of copywriting double speak? (In that you have to read between the lines to uncover the subliminal marketing message within the text)

Wheat and chaff...

Odd question. Double speak basically involves using logical fallacy - such as when More cigarettes used to advertise "gives you More" - making your brain register the brand itself as "additional". In other examples of the use of the word "more" - the other half of the comparison is missing, so your brain's bridging assumption systems will fill in the other half automatically.

Is that the type of thing you're looking for? As far as subliminal - all language has subliminal impact.

HeySal · 01-31-2011, 10:11 AM

OOPS - just noticed the OP is banned. Bye Bye Mark - again.

Kay King · 01-31-2011, 11:20 AM

Quote:

To quote my friend Pete Godfrey - You can't fake authenticity...

Apparently you can...for a while...

It requires claims of expertise, a female avatar and lots of threads about male vs female to generate attention. A new "formula for success"?

01-28-2011, 08:06 PM	#1
247Copywriter Banned Join Date: Aug 2010 Location: World Travelling Posts: 293 Thanks: 200 Thanked 133 Times in 76 Posts	Double Speak... Reading Between The Lines I'm asking this of copywriters specifically... You see lots of products... this, that and the other. As we all do. And it's interesting sometimes analyzing the psychology used within any given product presented by a marketer. Now, as you know... marketers come in all shapes and sizes, colors too. They peddle this and that. Some for want of money. Some for power. Others, control. And in some cases a combination. As copywriters, you all read a great deal - I know you do, you all, we all, have a voracious appetite for more knowledge (although a fat lot of bloody good it does us sometimes) ...but some marketers of whatever system it is that they're peddling, isn't all it's cracked upto be. Can you point us in the direction of some classic, well known examples of copywriting double speak? (In that you have to read between the lines to uncover the subliminal marketing message within the text) Wheat and chaff...

01-28-2011, 09:04 PM	#2
sethczerepak Ninjapreneur War Room Member Join Date: Dec 2009 Location: The Beach Posts: 705 Thanks: 106 Thanked 192 Times in 130 Posts Social Networking	Re: Double Speak... Reading Between The Lines I think the best way to spot BS is to familiarize yourself with the authentic. The deeper you go with the truth, the more obvious the BS will become.
	Make $29,327.25 in LESS THAN 20 DAYS…as a Copywriter! See Proof from My Personal Paypal Account…

01-28-2011, 09:29 PM	#3
247Copywriter Banned Join Date: Aug 2010 Location: World Travelling Posts: 293 Thanks: 200 Thanked 133 Times in 76 Posts	Re: Double Speak... Reading Between The Lines Bloody good answer.

01-28-2011, 09:57 PM	#4
briancassingena Copywriting Strategy War Room Member Join Date: Feb 2009 Location: Down Under Posts: 347 Thanks: 156 Thanked 92 Times in 50 Posts Social Networking	Re: Double Speak... Reading Between The Lines To quote my friend Pete Godfrey - You can't fake authenticity...
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01-28-2011, 10:18 PM	#6
247Copywriter Banned Join Date: Aug 2010 Location: World Travelling Posts: 293 Thanks: 200 Thanked 133 Times in 76 Posts	Re: Double Speak... Reading Between The Lines And thanks for the link. He's got it.

01-31-2011, 10:11 AM	#8
HeySal The Nature Lady War Room Member Join Date: Nov 2004 Location: , , USA. Posts: 4,169 Thanks: 3,305 Thanked 3,732 Times in 2,063 Posts Social Networking	Re: Double Speak... Reading Between The Lines OOPS - just noticed the OP is banned. Bye Bye Mark - again.
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