Do You Think Sales Copy Has Changed And "Set Up" In General?

[Chri5123]

Hey guys,

I was thinking about my products, most of which are in the gaming niche.

Now my products convert, well most of them and that is because I have quite a lot of knowledge about the gaming guides I am promoting and most of which I write myself.

Yes, I am your typical 80's gaming geek.

Anyway, there has been times when I have thought my products could do better so I have hired a top copywriter.

The copy I got back was awesome, at least I thought so but did it convert?

Well, yes but not as well as MY copy!

Now my question is:

"With the Internet moving forward in terms of social media sites, videos, etc... - do you think the model for sales page design is changing?"

I know that a lot of copy courses are about "make money online" products, but MORE than the copy I think it is well worth changing the set up of your entire page to fix your niche.

For instance - we have always been taught a strong red headline with 3 benefits works best.

At least that is what I read.

Although if you were in the "dog training" niche and you didn't have a headline but a video at the top of your site showing the dog obeying commands - sit, heel, fetch etc...

and then after the video it said:

"I'm not showing off! Rex wasn't always this well behaved..."

BAM, into the copy you go having got the attention of 90% of dog owners.

I hope you see what I am getting at?

Let me know your thoughts Warriors?

All the best,

Chris

[JohnMcCabe]

"80's gaming geek" or not, I think you have a very bright future ahead of you.

You already "get" something a lot of people struggle with.

It's not about shoehorning every offer or product into some magic frame. It's about understanding your market and offering them things they want in a way that they want them offered.

I'm not surprised that your copy, as an ardent 'gaming geek', an insider, outsells the professional copywriter. You are "of your market", so you can sell to you, and others will want they same things...

[gjabiz]

John,

please pardon my editing...but really, this is GOLD.

Originally Posted by JohnMcCabe

... understand your market and offer them things they want in a way that they want them offered.

If only THEY would get it.

It truly makes life simple, easy and even dang profitable.

gjabiz

[Chri5123]

Originally Posted by JohnMcCabe

"80's gaming geek" or not, I think you have a very bright future ahead of you.

You already "get" something a lot of people struggle with.

It's not about shoehorning every offer or product into some magic frame. It's about understanding your market and offering them things they want in a way that they want them offered.

I'm not surprised that your copy, as an ardent 'gaming geek', an insider, outsells the professional copywriter. You are "of your market", so you can sell to you, and others will want they same things...

Thanks for your kind words John,

Yes, I think you are exactly right and have touched on a VERY important point.

I remember something that Willie Crawford sent me years ago via one of his email lists.

He was talking about PPC - but I think you can apply it to all forms of marketing.

"Just find out what the market wants, and give it to them!"

I built more than a few successful Adwords campaigns from that statement using some carefully picked long tail keyphrases.

Thanks for that Willie if you are out there!

Chris

[TrishMullen]

I saw a sales page recently that was laid out like a blog. So rather than the one big long sales page with the Big BOld Red Writing, this was like 4 tabs, all easy to read with different subject headings under each tab. It talked a bit about the product creator and the last tab was 'Buy Now'. It looked cool so I don't know if that's how things are moving.

[metabinltd]

The trend i'm seeing more and more is having a video that can only be paused, with the sales copy shown page by page while the owner of the product narrates what is written on each page.

I don't know who invented this technique but its very powerful as you want to read it but you have to listen and watch all the way through without skimming it - it can be very hypnotic as well.

Then, once the video gets to a particular place where the call to action is being made, a buy now button appears only then below the video.

I don't think it gets any more powerful than that.

[Chri5123]

Originally Posted by metabinltd

The trend i'm seeing more and more is having a video that can only be paused, with the sales copy shown page by page while the owner of the product narrates what is written on each page.

I don't know who invented this technique but its very powerful as you want to read it but you have to listen and watch all the way through without skimming it - it can be very hypnotic as well.

Then, once the video gets to a particular place where the call to action is being made, a buy now button appears only then below the video.

I don't think it gets any more powerful than that.

Yes, you see a similar thing with the top weight loss programs on Clickbank so it must be working.

I think if the page relates to what the customer uses online as well it can improve conversion rates.

What I mean is that if the customer is on Facebook all the time and it has a share on Facebook button or something they can relate to this can improve conversions.

[Collette]

Really could have stopped this thread right here:

Originally Posted by JohnMcCabe

...
It's not about shoehorning every offer or product into some magic frame. It's about understanding your market and offering them things they want in a way that they want them offered.

I'm not surprised that your copy, as an ardent 'gaming geek', an insider, outsells the professional copywriter. You are "of your market", so you can sell to you, and others will want they same things...

Amen.

The only thing I'd add is that 'pro' copywriters have to be able to sell to markets they, personally, are not part of. That's one of the reasons why people won't become a six-figure pro overnight after some e-book or copy course.

[Oxbloom]

Originally Posted by Collette

Really could have stopped this thread right here:



Amen.

The only thing I'd add is that 'pro' copywriters have to be able to sell to markets they, personally, are not part of. That's one of the reasons why people won't become a six-figure pro overnight after some e-book or copy course.

I'd add that this goes a long way toward explaining why it can be an extremely lucrative thing to either specialize in one particular niche area of copy (which you already ARE personally a part of)...or alternatively, use that copy course knowledge to promote your own products.

Either scenario means you've got the book knowledge to go along with your insider slant. :cash:

[wiseweblady]

Originally Posted by Chri5123

Thanks for your kind words John,

Yes, I think you are exactly right and have touched on a VERY important point.

I remember something that Willie Crawford sent me years ago via one of his email lists.

He was talking about PPC - but I think you can apply it to all forms of marketing.

"Just find out what the market wants, and give it to them!"

I built more than a few successful Adwords campaigns from that statement using some carefully picked long tail keyphrases.

Thanks for that Willie if you are out there!

Chris

This is a great example Chris of using ideas from other avenues and applying them to your needs. And what I see changing is the move from strong, agressive sales tactics to more of a soft-sell. And, Willie Crawford is the ultimate soft-selling King!

People don't respond near as well to hard-selling and colding calling as they do when inform and guide them softly in the right direction.

Betty