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01-29-2011, 02:27 PM
| #1 |
| Rick Duris CopyRanger.com War Room Member  Join Date: Dec 2009 Location: Laguna Beach, CA
Posts: 1,180
Thanks: 513
Thanked 1,431 Times in 518 Posts
|  What happens when a weather balloon climbs to edge of space and releases 200 paper airplanes?
I'm forever enchanted with viral marketing. It's hard to create a successful viral marketing campaign deliberately. Watch this: These guys (geeks?) have done it. They built a weather balloon contraption which was launched with 200 paper airplanes in tow. These paper airplanes have chips attached that allow tracking. The paper airplanes where remotely released from "the edge of space." You'll see the marketing implications once you watch the video. Subtle but effective. For those who share my enthusiasm, dissect the campaign. It's really good. They launched the campaign 3-4 days ago. Right now the YouTube video has 181,000+ views. When I woke this morning, there were 170,000 views. There are 1550 SERPS already for the exact match: "200 paper airplanes" Without appearing a "me too" campaign, how can you adapt and adopt? Here's my take: Notice "the geek factor." Off the charts. Targeted. Makes me want to visit the science fair at the local high school looking for cool ideas. - Rick Duris PS: People ask me where I find these campaigns. Here's my source: fark.com. Normally, I visit fark.com for bit of diversion. Three reasons: 1) Funny as hell, 2) The headlines are creative and "non-linear." Grist for the mill. 3) You learn quickly how wonderfully wacky this world can be. |
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01-29-2011, 02:47 PM
| #2 |
| Part Time Thomas Edison  Join Date: Nov 2010 Location: West Coast, USA
Posts: 1,352
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Thanked 147 Times in 120 Posts
| Re: What happens when a weather balloon climbs to edge of space and then releases 200 paper airplane
a weapon of mass paper cuts???? naw. i have no idea... i'll have to watch the video.. |
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01-29-2011, 03:04 PM
| #3 |
| Copywriting Strategy War Room Member  Join Date: Feb 2009 Location: Down Under
Posts: 347
Thanks: 156
Thanked 92 Times in 50 Posts
| Re: What happens when a weather balloon climbs to edge of space and then releases 200 paper airplane
Surely, even in Australia, regular post must still be cheaper, and more targeted  |
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01-29-2011, 04:40 PM
| #4 |
| Rick Duris CopyRanger.com War Room Member Join Date: Dec 2009 Location: Laguna Beach, CA
Posts: 1,180
Thanks: 513
Thanked 1,431 Times in 518 Posts
| Re: What happens when a weather balloon climbs to edge of space and releases 200 paper airplanes?
You guys are so funny! There's more where this video came from: the:viral:factory - a digital marketing and media company Their results are impressive. - Rick Duris |
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01-29-2011, 07:24 PM
| #5 |
| Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania
Posts: 1,001
Thanks: 45
Thanked 501 Times in 304 Posts
| Re: What happens when a weather balloon climbs to edge of space and releases 200 paper airplanes?
It appears that Samsung sponsored this project. Lesson for marketers: If a group of nerds (or college kids) approach you with a "crazy" idea and ask for financing, consider it. The free publicity for your product or service could be well worth the expense. Alex |
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| Tags |
| 200, airplanes, balloon, climbs, edge, paper, releases, space, weather |
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