What if this NLP thingy could make you a master copywriter

colmodwyer · 12-02-2008, 06:15 AM

Hey,

Check this out -> BBC SPORT | Football | Football's Frankenstein

I'm 100% sure this guy will not be playing in the Premier League next season. But it's pretty interesting none the less.

For fun, if you were using the same NLP training technique to become a master copywriter fast; who would you be studying for each of these critical copy elements? (I've put my choices below)

Headline - Gene Schwartz

Paragraph #1 - Not sure. Who opens a sales letter better than the rest?

Slippery Slide - Not sure. Who's excellent at keeping copy flowing?

Closing - Not sure. Who's the best closer?

Structure - Not sure. Who has the best logical sequence?

Conversational - Gary Halbert

Proof - Gary Bencivenga

Creativity - Bill Glazer

Emotional - John Caples (Piano, I'm making real money now etc)

What do you think?

Also, anymore copy elements to add too? (I know I'm missing a lot)

Cheers,
Colm

Matt James · 12-02-2008, 07:38 AM

Hey Colm,

I think for slippery slide you've got to say Carlton...perhaps best closer too? Hmmm....

Johnson Tay · 12-02-2008, 11:14 AM

I'd put Harlan Kilstein for all elements if the copy is NLP based.
There's just no question about it

LOL

Loren Woirhaye · 12-02-2008, 11:45 AM

Clayton Makepeaces has fans saying he's the master closer
in print. I dunno. He seems to mostly write for Health and
Investment stuff - in those areas he brings to bear both
emotional and factual proof - a potent combination.

Alex Malave · 12-21-2008, 10:42 AM

I'd go with Kern for conversational and headline

Stephen Michael Green · 12-29-2008, 01:43 PM

I think you have the whole thing backwards.

1). I don't know who Baleci's helper's are, but they/he can't be that good at NLP
if he is talking of copying a player's four or five little steps before kicking a ball.

2). A master copywriter would write specifically for the reader, not from who does
the best headline, or close etc.

But I get your point.

imamrktr · 01-03-2009, 10:09 PM

NLP is very powerful. With the mastery of NLP you can do almost anything.

12-02-2008, 07:38 AM	#2
Matt James Matthew James O'Connor War Room Member Join Date: May 2005 Location: Darkest Lincolnshire, UK Posts: 505 Thanks: 111 Thanked 87 Times in 52 Posts Social Networking Contact Info	Re: What if this NLP thingy could make you a master copywriter - fast... Hey Colm, I think for slippery slide you've got to say Carlton...perhaps best closer too? Hmmm....
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12-02-2008, 11:14 AM	#3
Johnson Tay HyperActive Warrior War Room Member Join Date: Mar 2008 Location: , , Singapore. Posts: 359 Thanks: 24 Thanked 141 Times in 13 Posts	Re: What if this NLP thingy could make you a master copywriter - fast... I'd put Harlan Kilstein for all elements if the copy is NLP based. There's just no question about it LOL

12-02-2008, 11:45 AM	#4
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,542 Blog Entries: 15 Thanks: 117 Thanked 904 Times in 651 Posts Social Networking Contact Info	Re: What if this NLP thingy could make you a master copywriter - fast... Clayton Makepeaces has fans saying he's the master closer in print. I dunno. He seems to mostly write for Health and Investment stuff - in those areas he brings to bear both emotional and factual proof - a potent combination.
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12-21-2008, 10:42 AM	#5
Alex Malave Active Warrior War Room Member Join Date: Dec 2008 Location: Vegas Baby Posts: 72 Thanks: 0 Thanked 23 Times in 4 Posts Social Networking Contact Info	Re: What if this NLP thingy could make you a master copywriter - fast... I'd go with Kern for conversational and headline
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12-29-2008, 01:43 PM	#6
Stephen Michael Green Warrior Member Join Date: Mar 2008 Location: , , United Kingdom. Posts: 20 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What if this NLP thingy could make you a master copywriter - fast... I think you have the whole thing backwards. 1). I don't know who Baleci's helper's are, but they/he can't be that good at NLP if he is talking of copying a player's four or five little steps before kicking a ball. 2). A master copywriter would write specifically for the reader, not from who does the best headline, or close etc. But I get your point.

12-02-2008, 06:15 AM	#1
colmodwyer Raider Of The Lost Fart War Room Member Join Date: May 2006 Location: Baltimore, MD Posts: 1,534 Thanks: 43 Thanked 140 Times in 79 Posts	What if this NLP thingy could make you a master copywriter - fast... Hey, Check this out -> BBC SPORT \| Football \| Football's Frankenstein I'm 100% sure this guy will not be playing in the Premier League next season. But it's pretty interesting none the less. For fun, if you were using the same NLP training technique to become a master copywriter fast; who would you be studying for each of these critical copy elements? (I've put my choices below) Headline - Gene Schwartz Paragraph #1 - Not sure. Who opens a sales letter better than the rest? Slippery Slide - Not sure. Who's excellent at keeping copy flowing? Closing - Not sure. Who's the best closer? Structure - Not sure. Who has the best logical sequence? Conversational - Gary Halbert Proof - Gary Bencivenga Creativity - Bill Glazer Emotional - John Caples (Piano, I'm making real money now etc) What do you think? Also, anymore copy elements to add too? (I know I'm missing a lot) Cheers, Colm

01-03-2009, 10:09 PM	#7
imamrktr Active Warrior War Room Member Join Date: Apr 2008 Location: , , . Posts: 83 Thanks: 3 Thanked 8 Times in 8 Posts	Re: What if this NLP thingy could make you a master copywriter - fast... NLP is very powerful. With the mastery of NLP you can do almost anything.