What if this NLP thingy could make you a master copywriter - fast...

[colmodwyer]

Hey,

Check this out -> BBC SPORT | Football | Football's Frankenstein

I'm 100% sure this guy will not be playing in the Premier League next season. But it's pretty interesting none the less.

For fun, if you were using the same NLP training technique to become a master copywriter fast; who would you be studying for each of these critical copy elements? (I've put my choices below)

Headline - Gene Schwartz

Paragraph #1 - Not sure. Who opens a sales letter better than the rest?

Slippery Slide - Not sure. Who's excellent at keeping copy flowing?

Closing - Not sure. Who's the best closer?

Structure - Not sure. Who has the best logical sequence?

Conversational - Gary Halbert

Proof - Gary Bencivenga

Creativity - Bill Glazer

Emotional - John Caples (Piano, I'm making real money now etc)

What do you think?

Also, anymore copy elements to add too? (I know I'm missing a lot)

Cheers,
Colm

[Matt James]

Hey Colm,

I think for slippery slide you've got to say Carlton...perhaps best closer too? Hmmm....

[Johnson Tay]

I'd put Harlan Kilstein for all elements if the copy is NLP based.
There's just no question about it LOL

[Loren Woirhaye]

Clayton Makepeaces has fans saying he's the master closer
in print. I dunno. He seems to mostly write for Health and
Investment stuff - in those areas he brings to bear both
emotional and factual proof - a potent combination.

[Alex Malave]

I'd go with Kern for conversational and headline

[Stephen Michael Green]

I think you have the whole thing backwards.

1). I don't know who Baleci's helper's are, but they/he can't be that good at NLP
if he is talking of copying a player's four or five little steps before kicking a ball.

2). A master copywriter would write specifically for the reader, not from who does
the best headline, or close etc.

But I get your point.

[virtualp]

NLP is very powerful. With the mastery of NLP you can do almost anything.