Please help me rewrite some bulletpoints

[perryny]

Hi Copywriters,

I've been fortunate in being able to develop a partnership with a leader in my market. I will be doing my second webinar with them in a few weeks, which is giving me a great opportunity for some nice exposure.

I would like to maximize the attendance for this next presentation, and I think an improvement to their announcement will help a lot.

Could I ask for some suggestions on replacing the bulletpoints they have listed on the below flyer?

Your help, as always, is greatly appreciated.
-Rob

[ASCW]

Do you guys have a script for the webinar or anything similar?

It is hard to write really effective bullets, without the knowing specifically what's in the product.

pm me.

[perryny]

Hi ASCW,

The outline for the webinar is:

• I describe why direct mail is effective marketing for our industry (computer support) and how it makes the overall sales process much easier than with alternate forms of marketing.

• A generalized description of what an effective direct mail piece is comprised of, and I provide resources and suggestions for getting an effective piece created (references to some good books and free resources, suggestions for hiring a copywriter, purchasing pre-written marketing (my product)

• Instruction on proper follow-up to the mailed letter. We will be doing phone-call role play during this portion.

• General advice for conducting yourself at the in-person meeting and we'll do some role-play for overcoming common objections.

• Moving the conversation to "Yes"

[AnthonyKrese]

If the seminar is free, I'd go just a tad more "hype" in the blind copy.

For example:

- The right way to make a follow up call
- Our proven direct mail and follow up method
- Overcoming the most common objections

I'd try to keep them all the same length. Rather then 1 line and then 2 lines.
I'd try to separate the bullet points visually. They all "bleed together".

[Bruce Wedding]

Email me and I'll send you my Excel spreadsheet that generates about 20 different bullets from one or two benefits.

bruce at copywritingmaniac.com

[perryny]

Email sent. Thank you so much, Bruce for the generous offer. I know it will be tremendously helpful.

-Rob

Originally Posted by Bruce Wedding

Email me and I'll send you my Excel spreadsheet that generates about 20 different bullets from one or two benefits.

bruce at copywritingmaniac.com

[Bruce Wedding]

Ok, sent. Have fun.