Frank Kern's Inappropriate Advertising...

[Nick Brighton]

I think this is called irony.



Take a close look at the copy. How amusing, how ironic!

I love that guy, as a person, I really think he's cool beans. (I think that's what he would say.)

But professionally? Well...

[Ken_Caudill]

Frank Kern glides above the earth because the ground is not good enough to meet his feet.

[It Should Be Easy]

He is successful because he doesn´t seem as desperate as many others, and he is really personal in all his email. Like him a lot

[Chris Sorrell]

He's successful because he doesn't come across as someone trying to be successful.

[Nick Brighton]

Originally Posted by Ken_Caudill

Frank Kern glides above the earth because the ground is not good enough to meet his feet.

lol - Ken, your Kern Quips are cracking me up. I've seen dozens of them from you in other threads recently. haha.

Although it seems noone has spotted the irony yet?

[Nick Brighton]

ok, maybe it's not that ironic after all...

Look at the title. Now look at the last sentence of the body copy.

Inappropriate? Yeah, spot on.

Unless I've totally lost my sense of humour... and he was just joking. I hope he was just joking. You can't tell in this "modality" though

[Alex Cohen]

The foul-mouthed, guitar-playing surfer dude thing is his marketing persona.

Matthew Lesko acts excitable and wears suits with question marks all over them. That's his marketing persona.

Six of one, half dozen of another.

Alex

[Pusateri]

Originally Posted by Alex Cohen

The foul-mouthed, guitar-playing surfer dude thing is his marketing persona.

Matthew Lesko acts excitable and wears suits with question marks all over them. That's his marketing persona.

Six of one, half dozen of another.

Alex

What would happen if we bred them?

[Collette]

I suspect the most inappropriate thing about this video is the use of "morbidly".

[Ken_Caudill]

Originally Posted by Nick Brighton

lol - Ken, your Kern Quips are cracking me up. I've seen dozens of them from you in other threads recently. haha.

Although it seems noone has spotted the irony yet?

My father and grandfather were both southern charismatic preachers. Kerns is nothing new. Check out an old film called Marjoe, if you ever get the chance.

[Nick Brighton]

Originally Posted by Alex Cohen

The foul-mouthed, guitar-playing surfer dude thing is his marketing persona.

Matthew Lesko acts excitable and wears suits with question marks all over them. That's his marketing persona.

Six of one, half dozen of another.

Alex

I don't mind his language to be honest. His speaking gigs are a collosal waste of time, though. If I paid that cash to attend a seminar, I wouldn't want to sit there for 30 mins without a single piece of content being shared.

Originally Posted by Collette

I suspect the most inappropriate thing about this video is the use of "morbidly".

What I was referring to is the fact that his Advert reads "Inappropriate Advertising" and then his body copy claims that he's the highest paid Internet marketing consultant on Earth.

Huge lol at the inappropriate claims made in an "Inappropriate Advertising" ad.

[craiganderson]

Its called marketing. If it gets your attention then it works. Frank is a master at this stuff.

[Pusateri]

Originally Posted by Collette

I suspect the most inappropriate thing about this video is the use of "morbidly".

Morbidly works here. The brain is predicting the next word will be 'obese.' When it isn't, Broca's area says, "Hey, this doesn't fit the known pattern," and kicks it over to the prefrontal cortex for attention and possible action.

Kern must have him an fMRI and an EEG...maybe even an EEEG.

[Johnny12345]

Originally Posted by Alex Cohen

The foul-mouthed, guitar-playing surfer dude thing is his marketing persona.

Exactly. I've seen photos of him before he "transmogrified" into a hip, surfer dude. He looked like any other average guy. He didn't stand out.

Adopting his new persona was the most brilliant marketing move he ever made. It was so successful that his cousin, Trey, now sports the same look. (Hey, it worked for Frank.)

Well, gotta run. I'm going out to get a bottle of hair dye and a surf board...

John

[Collette]

Originally Posted by Pusateri

Morbidly works here. The brain is predicting the next word will be 'obese.' When it isn't, Broca's area says, "Hey, this doesn't fit the known pattern," and kicks it over to the prefrontal cortex for attention and possible action.

Kern must have him an fMRI and an EEG...maybe even an EEEG.

Then presumably my Broca's area is wired differently. I just thought, "Pretentious malapropism."

[Collette]

Originally Posted by Nick Brighton

...What I was referring to is the fact that his Advert reads "Inappropriate Advertising" and then his body copy claims that he's the highest paid Internet marketing consultant on Earth.

Huge lol at the inappropriate claims made in an "Inappropriate Advertising" ad.

Yup, I got that. And the most morbid thing about the use of the word "morbidly" is that it killed my interest.

[Don Schenk]

Lesko and Kern

Originally Posted by Pusateri

What would happen if we bred them?

You'd get an Irwin Lesko suffer dude with a question mark growing out of his head!

:-Don

[Johnny12345]

Originally Posted by Pusateri

Morbidly works here. The brain is predicting the next word will be 'obese.' When it isn't, Broca's area says, "Hey, this doesn't fit the known pattern," and kicks it over to the prefrontal cortex for attention and possible action.

Broca? You must be a Roy Williams aficionado. I see you live in Texas -- have you ever been to his Wizard's Academy?

John

[Johnny12345]

Originally Posted by Collette

Yup, I got that. And the most morbid thing about the use of the word "morbidly" is that it killed my interest.

That just shows how little you know about super-groovy, "ninja" marketing strategies.

John

[Collette]

Originally Posted by Johnny12345

That just shows how little you know about super-groovy, "ninja" marketing strategies.

John

'Tis true...
My ninja lacks mojo.

[Pusateri]

Originally Posted by Collette

Then presumably my Broca's area is wired differently. I just thought, "Pretentious malapropism."

No, it functioned in a perfectly normal manner. You noticed it, gave it further attention and rejected it. Increased interest and clicking through would be another normal response.

[kellyburdes]

ummmmmmmm...ok.

Maybe I'm way off base here, but if I had think that much in order to write a good ad, sales page or make money online I'd be working for someone else.

Originally Posted by Pusateri

Morbidly works here. The brain is predicting the next word will be 'obese.' When it isn't, Broca's area says, "Hey, this doesn't fit the known pattern," and kicks it over to the prefrontal cortex for attention and possible action.

Kern must have him an fMRI and an EEG...maybe even an EEEG.

[Markus Mar]

Injecting uniqueness and personality is
vital in selling information, especially in
this competitive market.

[Pusateri]

Originally Posted by Johnny12345

Broca? You must be a Roy Williams aficionado. I see you live in Texas -- have you ever been to his Wizard's Academy?

John

Been there a few times. It's a beautiful place.

The way Roy teaches the subject provides an excellent frame work for understanding what happens cognitively when someone reads your ad.

Originally Posted by kellyburdes

ummmmmmmm...ok.

Maybe I'm way off base here, but if I had think that much in order to write a good ad, sales page or make money online I'd be working for someone else.

You can write great stuff without knowing any of this. Just like there are great painters who don't understand color theory or great guitar players who can't read music.

Mark