The Art Of Copywriting-Crash Course Tactics

Charlotte Jay · 02-10-2011, 04:15 PM

I know how to write...web content, reviews and emails for clients.

I don't know how to write copy so that's it's engaging and has the end user hovering over the buy button.

What are your recommendations? Preferably I'd like something that challenges me with writing exercises and harsh critique.

I'm being quite broad here because I just don't know anything about this field at all. Who's been there, done that?

BradCarroll · 02-10-2011, 04:19 PM

This is what I'm doing:

The Gary Halbert Letter

Rezbi · 02-10-2011, 04:19 PM

I know I'm going to get flack for this, but I recommend AWAI's course.

Plus they've got a special offer on now which makes it much cheaper than it used to be.

Check it out here: Can You Write a Letter Like This One?

They do what you're asking: Assignments, critiques, etc.

BradCarroll · 02-10-2011, 04:25 PM

Rezbi, that course was actually my introduction to sales writing. While I think the "Gary Halbert Not-a-Course Course" teaches more (for fewer $$), the AWAI program was a great intro for me. I definitely got more bang for my buck than I have from any college course--or IM ebook for that matter!

The reading list I linked to above...it has reshaped my brain...Robet Collier's book is a magic book, I swear. I've heard a Eugene Schwartz interview and am practically salivating over that book (but I have to finish the Collier one first). Great reading list and exercises on the Halbert site.

ASCW · 02-10-2011, 04:32 PM

Quote:

Originally Posted by BradCarroll

This is what I'm doing:

The Gary Halbert Letter

in that issue he references many ads for you to copy by hand.

They are normally hard to find, but luckily they have been tracked down and can now be easily found here.

Gary Halbert

Rezbi · 02-10-2011, 04:44 PM

Quote:

Originally Posted by ASCW

in that issue he references many ads for you to copy by hand.

They are normally hard to find, but luckily they have been tracked down and can now be easily found here.

Gary Halbert

I could have saved him the trouble: I have all those ads, except the mercades diesel.

Rezbi · 02-10-2011, 04:46 PM

Quote:

Originally Posted by Charlotte Jay

What are your recommendations? Preferably I'd like something that challenges me with writing exercises and harsh critique.

That's the part I picked up on. Books, no matter how good they are, don't give feedback.

I did the AWAI course and I think it's a great beginner.

I went a step further than their recommendations. I copied out those ads about ten times each, not the three or so they say.

MikeHumphreys · 02-10-2011, 08:15 PM

Quote:

Originally Posted by Charlotte Jay

I know how to write...web content, reviews and emails for clients.

I don't know how to write copy so that's it's engaging and has the end user hovering over the buy button.

What are your recommendations? Preferably I'd like something that challenges me with writing exercises and harsh critique.

I'm being quite broad here because I just don't know anything about this field at all. Who's been there, done that?

Hi Charlotte,

I just launched a WSO that might be of interest to you then. See my sig file for a link.

Take care,

Mike

02-10-2011, 04:15 PM	#1
Charlotte Jay Senior Warrior Member War Room Member Join Date: Nov 2009 Location: Massachusetts Posts: 1,024 Blog Entries: 5 Thanks: 342 Thanked 271 Times in 204 Posts Contact Info	The Art Of Copywriting-Crash Course Tactics I know how to write...web content, reviews and emails for clients. I don't know how to write copy so that's it's engaging and has the end user hovering over the buy button. What are your recommendations? Preferably I'd like something that challenges me with writing exercises and harsh critique. I'm being quite broad here because I just don't know anything about this field at all. Who's been there, done that?
	*WRITE WHATEVER YOU WANT SPECIAL WEEK Yes, any topic, even saucy adult stuff! 100% unique and fully researched! You get 2 500-word articles per day, 5 days a week for ONE MONTH for $300! Only 1 left!!

02-10-2011, 04:19 PM	#2
BradCarroll PRs,Reports,Sales Writing War Room Member Join Date: Dec 2005 Location: Las Vegas, NV Posts: 372 Thanks: 95 Thanked 39 Times in 30 Posts Social Networking Contact Info	Re: The Art Of Copywriting-Crash Course Tactics This is what I'm doing: The Gary Halbert Letter

02-10-2011, 04:19 PM	#3
Rezbi Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom. Posts: 1,547 Thanks: 226 Thanked 215 Times in 181 Posts Social Networking Contact Info	Re: The Art Of Copywriting-Crash Course Tactics I know I'm going to get flack for this, but I recommend AWAI's course. Plus they've got a special offer on now which makes it much cheaper than it used to be. Check it out here: Can You Write a Letter Like This One? They do what you're asking: Assignments, critiques, etc.
	How To Make A Mint As A High-Paid Expert Free 13-Point Copy Inspection Makes Your Website Sell Like Crazy …

02-10-2011, 04:25 PM	#4
BradCarroll PRs,Reports,Sales Writing War Room Member Join Date: Dec 2005 Location: Las Vegas, NV Posts: 372 Thanks: 95 Thanked 39 Times in 30 Posts Social Networking Contact Info	Re: The Art Of Copywriting-Crash Course Tactics Rezbi, that course was actually my introduction to sales writing. While I think the "Gary Halbert Not-a-Course Course" teaches more (for fewer $$), the AWAI program was a great intro for me. I definitely got more bang for my buck than I have from any college course--or IM ebook for that matter! The reading list I linked to above...it has reshaped my brain...Robet Collier's book is a magic book, I swear. I've heard a Eugene Schwartz interview and am practically salivating over that book (but I have to finish the Collier one first). Great reading list and exercises on the Halbert site.