Price Justification

Sebastion · 02-12-2011, 07:41 PM

Hi guys.I need help with a certain aspect of my sales page. My client wants this part changed. This is my first try and I'm freaking out. What can I do to make this work?

It's an information product on seduction.

------------------------------

How Much Does it Cost?

You’re smart. You’re skeptical. You want to enroll and check it out. You are probably asking “How much does it cost?”

No, it’s not rock bottom pricing here. You are receiving high quality solutions to high quality problems. I’m a professional consultant and coach. Therefore I deliver well thought out, supremely produced answers to all of your deepest dating questions. The ones that will get you the girl(s) you desire.

Consider a seduction seminar runs for $200-$2000 per day!

Live one-on-one coaching: $50-$300 per hour!

A seduction bootcamp is: $1500-$5000 per weekend!

This program is NOT expensive. It’s a small price to pay for a life of adventure, confidence, power, love and respect.

For only $149

Yes. Only…it’s peanuts in the dating coaching world.
Plus, it’s a one time purchase. It’s all you need. Once you

have this in your head, it’s there forever. And you can review the program any time you want.

Ross James · 02-12-2011, 07:54 PM

Quote:

Originally Posted by Sebastion

This is my first try and I'm freaking out.

the more you practice freaking out, the better you will be at freaking out.

I know you well enough by now sebastion to know that this isn't what you want. What you want is to be better at writing copy and you already have your first client and that's GOOD we're all here to help.

SO just chill buddy, most of the hard work is already done

Sorry I couldn't get to your skype the other day. I am available now if you would like to speak more.

Best,

Ross

Pusateri · 02-12-2011, 08:23 PM

One technique is to compare your product to something mundane that might cost the same.

Example:

It's $149...you've probably paid that for a pair of shoes. You'll get a lot more milage from (your product.)

Remember, you'll learn (restate your benefits in a slightly different way. Use bullet points for this.)

Ross James · 02-12-2011, 09:05 PM

Great advice, Mark.

Another try at it:

"Seriously, think about it, $147? That's less money than the two hours you'd get after window shopping for a prostitute in Amsterdam...And that's not all, when you complete the course, girls will be shopping for you...For the rest of your life, guaranteed. Now go push that button. "

Sebastion · 02-12-2011, 09:26 PM

Thanks Guys.

He is asking me to implement a technique where you give a higher price, and then show a lower price that grabs the buyer.

Like a $2000 jacket that suddenly becomes $400.

I'm stumped at the moment.

Pusateri · 02-12-2011, 09:37 PM

Here's a variation:

"Who much is it? $2000. Ha ha, just kidding. It's $147...(price justification...blah blah blah.)"

It comes off as a lame attempt at humor, but the brain latches on to that $2000 number and then compares the real price to it.

Sebastion · 02-12-2011, 09:42 PM

I don't think being that obvious will fly. He doesn't want me to actually sell the product by saying, "Buy this product!"

I want to throw the whole page up for critique but don't want it left up there for the public. Maybe in the war room I can?

Woody C · 02-12-2011, 09:49 PM

You have the comparisons to other programs, which is good. Now you have to make the actual price of the product look good.

The way a lot of copy writers do this is by saying: "If so and so costs $5,000 for just two days, how much would you expect to pay for better quality information... FOR LIFE?

I asked a few of my fellow seduction artists how much they thought the information was worth and they told me I'd be crazy to offer it for anything less than...

$1,997

And I agree with them...

BUT I decided to offer it to TODAY because I think everyone should have this informatoin for just...

$1,297

Actually, I want you to join me on the inside because I want to see you succeed and I know you WILL SUCCEED with this program. Therefore, I'm going to make an irresistable offer for just a limited time.

If you promise me that you will put what I'm teaching to use and you come back and let me know how it has helped you, I will return the favor and let you have my powerful secrets for just...

$149...." etc etc

Sebastion · 02-14-2011, 02:06 PM

I tried the above, pricing a $1997. My client said it sent of his bull**** alarm.

Ross James · 02-14-2011, 02:19 PM

Sebastion - you have a client that is trying to be his own doctor from the sounds of it. You have to somehow explain to him that it's your job to diagnose and prescribe the copy, that's what your there to do.

The Copy Nazi · 02-14-2011, 02:35 PM

You're using desperation tactics. Trying to justify the price. Forget the price. Paint the picture of what the product does - gets the guy laid presumably. Just say something like "This will make you the guy who leaves the party with the best-looking girl. Damn near guaranteed - unless you're a four-eyed monster - but even then - after applying these techniques you'll still be in with a chance. Hell...this will make you the party. Using these sneaky low-down powerful seduction techniques you'll be the man - the pants man. $149 gets you to first base Dude. And don't think of this as an expense - think of it as an investment. A small price to pay for your mental and physical well-being. You deserve this. Go ahead - live a little. Hit that Pay Button and go get 'em Tiger! The ladies won't have a chance".

Manc · 02-14-2011, 03:43 PM

Just tell them everything it isn't.

That what most ads today seem to be... the thing is it works.

For selling IM stuff it does anyway.

Ross James · 02-14-2011, 04:11 PM

Quote:

Originally Posted by Manc

Just tell them everything it isn't.

That what most ads today seem to be... the thing is it works.

For selling IM stuff it does anyway.

I hate "what it's not" copy. That's me personally, I'm sure it works, great.

Bill Jeffels · 02-14-2011, 04:39 PM

You're on you're way. Justify the price.

The seminar is $1997.00. But the you'll discover all these secrets for $149 on instant download... etc...

This is what you'll discover... Have proof justify what you're saying and have proof. And all the benefits... What's in it for them.

Bill Jeffels

.

Pusateri · 02-14-2011, 05:04 PM

Quote:

Originally Posted by Manc

Just tell them everything it isn't.

That what most ads today seem to be... the thing is it works.

For selling IM stuff it does anyway.

Ted Geisel tried his hand at it before moving on the children's books.

"It isn't more bunk that stinks or goes clunk. There're no pills to conceal and it won't get her drunk. It's not anything else you could've possibly thunk. So give over your cash and quit being a punk. Casanovoid enchantment will drip from your junk...or would you rather live as a monk?"

Winniechester · 02-14-2011, 05:16 PM

I think the comparing prices only works if the values of your products are somewhat equivalent.

Reading through, what comes to mind is, "What exactly am I getting for $149 in comparison to $2000?"

If you say I'll get a car for $1000, it will sound great, but what is meant by "a car" to you?

Your selling point is obvious, but you need to pull in the comparison a little more. Use it to define the quote, "price is what you pay... Value is what you get...". Add some value to your product.

02-12-2011, 07:41 PM	#1
Sebastion HyperActive Warrior War Room Member Join Date: Jan 2011 Posts: 161 Thanks: 38 Thanked 8 Times in 5 Posts	Price Justification Hi guys.I need help with a certain aspect of my sales page. My client wants this part changed. This is my first try and I'm freaking out. What can I do to make this work? It's an information product on seduction. ------------------------------ How Much Does it Cost? You’re smart. You’re skeptical. You want to enroll and check it out. You are probably asking “How much does it cost?” No, it’s not rock bottom pricing here. You are receiving high quality solutions to high quality problems. I’m a professional consultant and coach. Therefore I deliver well thought out, supremely produced answers to all of your deepest dating questions. The ones that will get you the girl(s) you desire. Consider a seduction seminar runs for $200-$2000 per day! Live one-on-one coaching: $50-$300 per hour! A seduction bootcamp is: $1500-$5000 per weekend! This program is NOT expensive. It’s a small price to pay for a life of adventure, confidence, power, love and respect. For only $149 Yes. Only…it’s peanuts in the dating coaching world. Plus, it’s a one time purchase. It’s all you need. Once you have this in your head, it’s there forever. And you can review the program any time you want.

02-12-2011, 08:23 PM	#3
Pusateri Words Rule the World War Room Member Join Date: Dec 2010 Location: South Texas Coast Posts: 342 Thanks: 314 Thanked 282 Times in 141 Posts	Re: Price Justification One technique is to compare your product to something mundane that might cost the same. Example: It's $149...you've probably paid that for a pair of shoes. You'll get a lot more milage from (your product.) Remember, you'll learn (restate your benefits in a slightly different way. Use bullet points for this.)

02-12-2011, 09:05 PM	#4
Ross James Meta Warrior War Room Member Join Date: Nov 2010 Location: Boston Suburbs, USA Posts: 487 Thanks: 96 Thanked 80 Times in 71 Posts Contact Info	Re: Price Justification Great advice, Mark. Another try at it: "Seriously, think about it, $147? That's less money than the two hours you'd get after window shopping for a prostitute in Amsterdam...And that's not all, when you complete the course, girls will be shopping for you...For the rest of your life, guaranteed. Now go push that button. "

02-12-2011, 09:26 PM	#5
Sebastion HyperActive Warrior War Room Member Join Date: Jan 2011 Posts: 161 Thanks: 38 Thanked 8 Times in 5 Posts	Re: Price Justification Thanks Guys. He is asking me to implement a technique where you give a higher price, and then show a lower price that grabs the buyer. Like a $2000 jacket that suddenly becomes $400. I'm stumped at the moment.

02-12-2011, 09:37 PM	#6
Pusateri Words Rule the World War Room Member Join Date: Dec 2010 Location: South Texas Coast Posts: 342 Thanks: 314 Thanked 282 Times in 141 Posts	Re: Price Justification Here's a variation: "Who much is it? $2000. Ha ha, just kidding. It's $147...(price justification...blah blah blah.)" It comes off as a lame attempt at humor, but the brain latches on to that $2000 number and then compares the real price to it.

02-12-2011, 09:42 PM	#7
Sebastion HyperActive Warrior War Room Member Join Date: Jan 2011 Posts: 161 Thanks: 38 Thanked 8 Times in 5 Posts	Re: Price Justification I don't think being that obvious will fly. He doesn't want me to actually sell the product by saying, "Buy this product!" I want to throw the whole page up for critique but don't want it left up there for the public. Maybe in the war room I can?

02-12-2011, 09:49 PM	#8
Woody C Looking for Clarity War Room Member Join Date: Feb 2009 Location: VA Posts: 600 Thanks: 57 Thanked 133 Times in 95 Posts Social Networking Contact Info	Re: Price Justification You have the comparisons to other programs, which is good. Now you have to make the actual price of the product look good. The way a lot of copy writers do this is by saying: "If so and so costs $5,000 for just two days, how much would you expect to pay for better quality information... FOR LIFE? I asked a few of my fellow seduction artists how much they thought the information was worth and they told me I'd be crazy to offer it for anything less than... $1,997 And I agree with them... BUT I decided to offer it to TODAY because I think everyone should have this informatoin for just... $1,297 Actually, I want you to join me on the inside because I want to see you succeed and I know you WILL SUCCEED with this program. Therefore, I'm going to make an irresistable offer for just a limited time. If you promise me that you will put what I'm teaching to use and you come back and let me know how it has helped you, I will return the favor and let you have my powerful secrets for just... $149...." etc etc

02-14-2011, 02:06 PM	#9
Sebastion HyperActive Warrior War Room Member Join Date: Jan 2011 Posts: 161 Thanks: 38 Thanked 8 Times in 5 Posts	Re: Price Justification I tried the above, pricing a $1997. My client said it sent of his bull**** alarm.

02-14-2011, 02:19 PM	#10
Ross James Meta Warrior War Room Member Join Date: Nov 2010 Location: Boston Suburbs, USA Posts: 487 Thanks: 96 Thanked 80 Times in 71 Posts Contact Info	Re: Price Justification Sebastion - you have a client that is trying to be his own doctor from the sounds of it. You have to somehow explain to him that it's your job to diagnose and prescribe the copy, that's what your there to do.

02-14-2011, 02:35 PM	#11
The Copy Nazi Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris Posts: 2,484 Blog Entries: 2 Thanks: 791 Thanked 1,479 Times in 700 Posts Social Networking Contact Info	Re: Price Justification You're using desperation tactics. Trying to justify the price. Forget the price. Paint the picture of what the product does - gets the guy laid presumably. Just say something like "This will make you the guy who leaves the party with the best-looking girl. Damn near guaranteed - unless you're a four-eyed monster - but even then - after applying these techniques you'll still be in with a chance. Hell...this will make you the party. Using these sneaky low-down powerful seduction techniques you'll be the man - the pants man. $149 gets you to first base Dude. And don't think of this as an expense - think of it as an investment. A small price to pay for your mental and physical well-being. You deserve this. Go ahead - live a little. Hit that Pay Button and go get 'em Tiger! The ladies won't have a chance".

02-14-2011, 03:43 PM	#12
Manc Active Warrior Join Date: Feb 2011 Posts: 33 Thanks: 7 Thanked 1 Time in 1 Post	Re: Price Justification Just tell them everything it isn't. That what most ads today seem to be... the thing is it works. For selling IM stuff it does anyway.

02-14-2011, 04:39 PM	#14
Bill Jeffels Copywriter / Marketer War Room Member Join Date: Jun 2009 Location: Toronto, Canada Posts: 377 Thanks: 143 Thanked 92 Times in 82 Posts	Re: Price Justification You're on you're way. Justify the price. The seminar is $1997.00. But the you'll discover all these secrets for $149 on instant download... etc... This is what you'll discover... Have proof justify what you're saying and have proof. And all the benefits... What's in it for them. Bill Jeffels .
	Copywriting WSO:FINALLY, YOU CAN NOW DISCOVER THESE AMAZING COPYWRITING SECRETS TOO! Bond Halberts Bad Ass Blog " You Are One Sales Letter Away From Being Rich " --Gary Halbert

02-14-2011, 05:16 PM	#16
Winniechester Warrior Member Join Date: Feb 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Price Justification I think the comparing prices only works if the values of your products are somewhat equivalent. Reading through, what comes to mind is, "What exactly am I getting for $149 in comparison to $2000?" If you say I'll get a car for $1000, it will sound great, but what is meant by "a car" to you? Your selling point is obvious, but you need to pull in the comparison a little more. Use it to define the quote, "price is what you pay... Value is what you get...". Add some value to your product.