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Old 02-13-2011, 06:26 AM   #1
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Default I need a word that starts with the letter "R" for this sales copy...

Hey Warriors,

I've been racking my brain trying to come up with a word that fits this scenario. I'm working on an article marketing product and I'm explaining the main goals of a conclusion paragraph.

I want to have a bullet point on my sales copy that says "The 3 R's of Conclusion boxes that Will Improve Your Clicks"

So far I have

"Recap the Problem"
"Remind Them Why Your Solution Works"
"R Word" to say lead them into your bio box area"

These 3 R's are only on my mindmap for my talk so no worries on them looking sexy for copy purposes. Just can't think of an R word that flows like this.

Some background if necessary: I'm doing a dimesale style listing for this single video. It's how to turn Crappy PLR into a Little Money Maker in 15 Minutes Or Less. If anyone needs it I can give you a rough copy of my mindmap if that inspires you.

I'm off to Disney World today but any help would be much appreciated!

Cheers,

Brad

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Old 02-13-2011, 06:30 AM   #2
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Probably you will have to change to another letter or try to invent a work with the three points you want to communicate with.

Sincerely,

Antonios

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Old 02-13-2011, 06:44 AM   #3
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Rein them in (over) to the resource might not be too bad

Route them over is not as good but it fits

Reroute

If I think of some more, I'll edt my post
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Old 02-13-2011, 10:42 AM   #4
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Default Re: I need a word that starts with the letter "R" for this sales copy...

"Recap the Problem"
"Remind Them Why Your Solution Works"
"R Word" to say lead them into your bio box area"

"Refer them into your bio box area"
"Redirect them into your bio box area"
"Receive them in your bio box area"
"Route lead them to your bio box area"

I like route.

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Old 02-13-2011, 10:44 AM   #5
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Quote:
Originally Posted by marigot View Post
Rein them in (over) to the resource might not be too bad

Route them over is not as good but it fits

Reroute

If I think of some more, I'll edt my post
route has a differnet connotatin in Oz and best not to use it

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Old 02-13-2011, 11:00 AM   #6
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Default Re: I need a word that starts with the letter "R" for this sales copy...

You could romance them or rodeo them, depending on whether you preferred to think of marketing as an intimate one on one endeavor, or a numbers game where you do your best to steer the herd.
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Old 02-13-2011, 11:10 AM   #7
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Default Re: I need a word that starts with the letter "R" for this sales copy...

From my action verb list, thanks to Bourn Creative


Race, rally, ram, realign, recruit, reel, reposition, ride

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Old 02-13-2011, 11:43 AM   #8
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Quote:
Originally Posted by Bruce Wedding View Post
From my action verb list, thanks to Bourn Creative
Bruce, thank you for the brilliant list of action words.

Best,
Ewen
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Old 02-13-2011, 11:45 AM   #9
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Quote:
Originally Posted by Brad Spencer View Post
I want to have a bullet point on my sales copy that says "The 3 R's of Conclusion boxes that Will Improve Your Clicks"

So far I have

"Recap the Problem"
"Remind Them Why Your Solution Works"
"R Word" to say lead them into your bio box area"
"Recap the Problem"
"Remind Them Why Your Solution Works"
"Refer" them into your bio box area"
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Old 02-13-2011, 11:45 AM   #10
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Quote:
"Recap the Problem"
"Remind Them Why Your Solution Works"
"R Word" to say lead them into your bio box area"
Rapid 'Call To Action' (to get the clickthrough from the bio box)


New Advertising Platform Coming Soon!

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Old 02-13-2011, 12:57 PM   #11
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Reveal the solution.

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Old 02-13-2011, 03:04 PM   #12
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Now that I see some of the other answers, I think "reveal" makes the most sense. When I saw Ken_Caudill's "reveal the solution", it just seemed right, plus it was natural.
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Old 02-13-2011, 07:04 PM   #13
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Guys...thanks a ton for all these words. I think I'm going to use Reveal as my bullet point...I really appreciate you guys taking the time out of your busy schedule to help me out.

Thanks again!

Cheers,

Brad

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Old 02-13-2011, 11:35 PM   #14
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Quote:
Originally Posted by Bruce Wedding View Post
From my action verb list, thanks to Bourn Creative


Race, rally, ram, realign, recruit, reel, reposition, ride
How about Ram? Ram the sales message right down their throat.

lol

Seriously, if I wanted them to continue to another page or something...I guess "recommend more" would work.

Frankly, (unsolicited advice, but what the hell), I always find it better to make the structure subject to the strategy...you're doing it the other way around, which kind of gives you that round peg square hole thing.

Of course, you could always "Ram" the "Round" peg "Right" in.

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Old 02-17-2011, 04:08 AM   #15
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Default Re: I need a word that starts with the letter "R" for this sales copy...

RAM them over to you Bio Box and then
RAPE and Pillage their Wallet

(sorry too much testosterone this morning)

Jack

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Old 02-17-2011, 09:40 AM   #16
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Default Re: I need a word that starts with the letter "R" for this sales copy...

it's Rodriguez

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Old 02-17-2011, 10:31 AM   #17
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Default Re: I need a word that starts with the letter "R" for this sales copy...

How About "Re-visit"

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Old 02-17-2011, 11:27 AM   #18
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Default Re: I need a word that starts with the letter "R" for this sales copy...

"Rave them up"

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Old 02-24-2011, 03:13 PM   #19
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Reward

Reward your readers with...

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Old 02-24-2011, 03:44 PM   #20
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Quote:
Originally Posted by la dominatrix View Post
route has a differnet connotatin in Oz and best not to use it
Not only would that be terrible advice if it's true... it's not.

Root has a double meaning, yes (sexual intercourse, for those of you wondering).

Route does not.

Now true, many Aussies say route and root the same way (when I say route, it rhymes with "out").

But we're talking a written context here.

-Daniel

P.S. Correct usage of the slang: "I want to root her"... "We rooted all night"... etc.

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Old 02-25-2011, 05:07 AM   #21
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Thanks for clearing that up, Daniel.
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Old 02-27-2011, 11:01 AM   #22
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Default Re: I need a word that starts with the letter "R" for this sales copy...

Though "reveal" provides a smooth transation, I think @ocd's "Reward..." also conveys a feeling of value!
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