The Power Of CELEBRITY In Copy & Marketing

briancassingena · 02-13-2011, 05:04 PM

Has anyone here used any kind of CELEBRITY in their marketing? Endorsements? Celebrity testimonials?

Especially Aussie and UK members, I know the US is celebrity mad, but I'm not so sure about other countries, though I would guess it would boost sales.

Burtgummer · 02-13-2011, 10:35 PM

Sure. But it better be real, and you better have express permission to use the celebrity, or else they'll be the ones(and their lawyers) making money off of you.

Just like Oprah.......

wcmylife · 02-13-2011, 10:38 PM

Celebrities always boost sales - all you have to do is watch travel and living to see the number of small diners that simply took off after someone like Willie Nelson or Bon Jovi or Bill Clinton visited them....

Online - you can always get an endorsement for a info product or a book or through a PR...If you are into IT and releasing an APP or something IT/Mobile - let me know...I have a few contacts that can endorse you/your product

sethczerepak · 02-13-2011, 11:45 PM

Quote:

Originally Posted by wcmylife

Celebrities always boost sales.

I second that.

Obviously you need to use celebrities people like. OJ probably won't help you sell a set of steak knives.

wcmylife · 02-13-2011, 11:56 PM

OJ probably won't help you sell a set of steak knives............that was frickin funny...

Pusateri · 02-14-2011, 08:47 PM

Quote:

Originally Posted by frkwills

The FDA says the instant coffee contains a chemical that could interact with some prescription drugs to significantly lower blood pressure,leading to dizziness or lightheaded.Celebrity power has always been an advertising strategy, mostly known as the celebrity endorsements phenomenon.

Sweet God, I love this more than ketchup!

robzeeb · 02-16-2011, 04:41 PM

Don't think OZ is as celebrity mad but you would probably need to use an Australian or UK celeb in those countries. What about Warnie? He's known in both countries.

Bruce Wedding · 02-16-2011, 04:56 PM

Celebrities help but they can be prima donna pains in the ass. I scuttled a great project because of one like that.

The Copy Nazi · 02-17-2011, 04:02 AM

dude, try a "celebrity" who's not really a "celebrity" - yet. Hitch your wagon to a rising star. Like that young guy who was out fishing off Tweed Heads in his boat ("tinnie"?) got hit by a wave...went overboard...boat steamed off without him...and he swam 6 hours to shore - against the current and waves, through bluebottle that stung him...a shark that bumped him and ten attempts to drag himself up the rocks once he made land - deeply gashing his arms and limbs.

That story has "legs". See - 'I'm not dying out here'

dennisjarrel · 02-17-2011, 10:00 AM

The idea of hitching yourself to a rising star is probably best, but it has to be someone who will stick around. I'm guessing the average Warrior member can't pay an A list celebrity's endorsement fee. Cost analysis will be critical.

openconnect · 02-17-2011, 06:58 PM

It's not as hard as you may think to find an endorsement. First think of someone within the industry sector that you're product or service is within. It's going to be a lot easier to get someone to endorse you if they are already in the industry. Second, try to find someone who will resonate with your target market. Elton John will not resonate with your target market, nor will he be interested in endorsing a product in your market and for free. Lastly you need to find someone who you can provide some sort of incentive for endorsing you. Regardless of what people say, nothing in life is free. You may not have to pay him, but he has to feel that in some way he is getting something out of endorsing you. It may be just PR, it may be you giving him you're product or service free, it may be you doing some work for him, who knows. Try to determine what incentive will be enticing enough to get the person on board, before you actually approach them.

Once you do your homework above, simply e-mail or call them. Sometimes you'll have gate keepers to get through or sometimes you have to talk to their PR person or agency. Either way, don't let that stop you. If you have something of value in return for their endorsement, then you'll at least get them listening. From there you can always negotiate a little bit more on the terms.

Mark Upshaw · 02-17-2011, 07:41 PM

I wonder if celebrity look-a-likes (or familiar faces yet not celebrities per se) would be good on the budget and still have enough draw? Apart from this, using any type of authority figure increases persuasion on your product, double that if they are also pleasing to the eye. Think toothpaste commercials.

02-13-2011, 05:04 PM	#1
briancassingena Copywriting Strategy War Room Member Join Date: Feb 2009 Location: Down Under Posts: 347 Thanks: 156 Thanked 92 Times in 50 Posts Social Networking	The Power Of CELEBRITY In Copy & Marketing Has anyone here used any kind of CELEBRITY in their marketing? Endorsements? Celebrity testimonials? Especially Aussie and UK members, I know the US is celebrity mad, but I'm not so sure about other countries, though I would guess it would boost sales.
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02-13-2011, 10:35 PM	#2
Burtgummer HyperActive Warrior War Room Member Join Date: Sep 2009 Posts: 194 Thanks: 9 Thanked 34 Times in 23 Posts	Re: The Power Of CELEBRITY In Copy & Marketing Sure. But it better be real, and you better have express permission to use the celebrity, or else they'll be the ones(and their lawyers) making money off of you. Just like Oprah.......
	“Today's scientists have substituted mathematics for experiments, and they wander off through equation after equation, and eventually build a structure which has no relation to reality.” -Nikola Tesla

02-13-2011, 10:38 PM	#3
wcmylife Spinning A Web War Room Member Join Date: Apr 2010 Posts: 308 Thanks: 18 Thanked 25 Times in 25 Posts	Re: The Power Of CELEBRITY In Copy & Marketing Celebrities always boost sales - all you have to do is watch travel and living to see the number of small diners that simply took off after someone like Willie Nelson or Bon Jovi or Bill Clinton visited them.... Online - you can always get an endorsement for a info product or a book or through a PR...If you are into IT and releasing an APP or something IT/Mobile - let me know...I have a few contacts that can endorse you/your product
	Need Website Content? e-Mail: hypnoticheadlines@gmail.com

02-13-2011, 11:56 PM	#5
wcmylife Spinning A Web War Room Member Join Date: Apr 2010 Posts: 308 Thanks: 18 Thanked 25 Times in 25 Posts	Re: The Power Of CELEBRITY In Copy & Marketing OJ probably won't help you sell a set of steak knives............that was frickin funny...
	Need Website Content? e-Mail: hypnoticheadlines@gmail.com

02-16-2011, 04:41 PM	#7
robzeeb Warrior Member Join Date: Jul 2009 Location: Australia Posts: 18 Thanks: 1 Thanked 4 Times in 4 Posts	Re: The Power Of CELEBRITY In Copy & Marketing Don't think OZ is as celebrity mad but you would probably need to use an Australian or UK celeb in those countries. What about Warnie? He's known in both countries.

02-16-2011, 04:56 PM	#8
Bruce Wedding The Reality Check War Room Member Join Date: Apr 2006 Location: Cancun, Quintana Roo, MX Posts: 3,621 Thanks: 320 Thanked 563 Times in 255 Posts Social Networking Contact Info	Re: The Power Of CELEBRITY In Copy & Marketing Celebrities help but they can be prima donna pains in the ass. I scuttled a great project because of one like that.
	Cancun Beach Bum Things to Do in Cancun

02-17-2011, 04:02 AM	#9
The Copy Nazi Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris Posts: 2,484 Blog Entries: 2 Thanks: 791 Thanked 1,479 Times in 700 Posts Social Networking Contact Info	Re: The Power Of CELEBRITY In Copy & Marketing dude, try a "celebrity" who's not really a "celebrity" - yet. Hitch your wagon to a rising star. Like that young guy who was out fishing off Tweed Heads in his boat ("tinnie"?) got hit by a wave...went overboard...boat steamed off without him...and he swam 6 hours to shore - against the current and waves, through bluebottle that stung him...a shark that bumped him and ten attempts to drag himself up the rocks once he made land - deeply gashing his arms and limbs. That story has "legs". See - 'I'm not dying out here'

02-17-2011, 10:00 AM	#10
dennisjarrel Warrior Member Join Date: Feb 2011 Posts: 6 Thanks: 0 Thanked 1 Time in 1 Post	Re: The Power Of CELEBRITY In Copy & Marketing The idea of hitching yourself to a rising star is probably best, but it has to be someone who will stick around. I'm guessing the average Warrior member can't pay an A list celebrity's endorsement fee. Cost analysis will be critical.

02-17-2011, 06:58 PM	#11
openconnect OpenConnect Join Date: Feb 2011 Location: Michigan Posts: 15 Thanks: 0 Thanked 1 Time in 1 Post	Re: The Power Of CELEBRITY In Copy & Marketing It's not as hard as you may think to find an endorsement. First think of someone within the industry sector that you're product or service is within. It's going to be a lot easier to get someone to endorse you if they are already in the industry. Second, try to find someone who will resonate with your target market. Elton John will not resonate with your target market, nor will he be interested in endorsing a product in your market and for free. Lastly you need to find someone who you can provide some sort of incentive for endorsing you. Regardless of what people say, nothing in life is free. You may not have to pay him, but he has to feel that in some way he is getting something out of endorsing you. It may be just PR, it may be you giving him you're product or service free, it may be you doing some work for him, who knows. Try to determine what incentive will be enticing enough to get the person on board, before you actually approach them. Once you do your homework above, simply e-mail or call them. Sometimes you'll have gate keepers to get through or sometimes you have to talk to their PR person or agency. Either way, don't let that stop you. If you have something of value in return for their endorsement, then you'll at least get them listening. From there you can always negotiate a little bit more on the terms.

02-17-2011, 07:41 PM	#12
Mark Upshaw Warrior Member Join Date: Jan 2011 Location: SoCal Posts: 19 Thanks: 3 Thanked 8 Times in 7 Posts	Re: The Power Of CELEBRITY In Copy & Marketing I wonder if celebrity look-a-likes (or familiar faces yet not celebrities per se) would be good on the budget and still have enough draw? Apart from this, using any type of authority figure increases persuasion on your product, double that if they are also pleasing to the eye. Think toothpaste commercials.
	Mark Upshaw