Is 250 People on My List Enough to Gage Conversion Rate for My Product?

[JamesAggie]

Hello,

I have 250 subscribers with 5 follow-up emails. I am converting 2.5% of them on a $10 product which seems pretty low for that cheap of a product.

Do you think I need more subscribers before I can say that is my average conversion rate? Or do you think 250 is enough to say that even if I have 2,000 subs I will only convert 2.5% of them?

Thanks!

[Alex Cohen]

Originally Posted by JamesAggie

Hello,

I have 250 subscribers with 5 follow-up emails. I am converting 2.5% of them on a $10 product which seems pretty low for that cheap of a product.

Do you think I need more subscribers before I can say that is my average conversion rate? Or do you think 250 is enough to say that even if I have 2,000 subs I will only convert 2.5% of them?

Thanks!

What percentage of the 250 actually opened your emails? And of those who opened, what percentage clicked through?

Assuming 25% opened, and 40% clicked through, your actual conversion rate would be much higher.

But you didn't ask that.

In answer to your question, you'll need a larger number of subs before you can predict future results with any accuracy.

Alex

[JamesAggie]

I am getting a 15% open rate and about half of those click to my site.

[Hugh Thyer]

The other factor is the relationship you have with your list. If you've had it a long time and have communicated with them frequently then your response rate will be higher than cold optins.

[Alex Cohen]

Originally Posted by JamesAggie

I am getting a 15% open rate and about half of those click to my site.

So if I'm doing my math right, 19 people saw your offer and 6 bought. 31.6% conversion rate.

Looks to me like you need to get the open rate higher. For every 5% you raise it, if your current numbers hold, you'll make 2 extra sales.

But you really do need more throughput before you can consider your numbers accurate and quotable.

Alex

[wcmylife]

You are doing 5 follow-up emails on a $10 product - what's the frequency on the auto-responders like. That is how long from sign-up to sales page?

If I can be of help...

[lconsult]

Are you resending your "non opens" with the same e-mail that has a *different* subject line?

If so, are those statistics included? If not, you might want to try it and see if your conversion % increases.