Does the Internet changing copywriting needs to change?
Hi Warriors,
It was mentioned in another thread that "the internet changes every day and your marketing needs to change too" (or words to that effect) and one response was that it does but, as a group, human beings don't.
So - on one side we have the usual "if you're not changing the way you market - you're getting left behind" type perspective that so often accompanies sales messages for the latest and greatest thing you need to buy.
On the other side - it's all just about giving people what they need and people haven't changed much for a long time.
So - what do you think?
Should you be modifying your marketing strategies and sales messages to adapt to changes in the internet? or is there a reason that many experts follow sales principles that have been around for 50 years or more?
I personally think that there's a middle-ground. Of course people are pretty much still driven by the traditional Maslow's hierarchy of human needs and looking for fulfillment in the same ways as always - but I also think that one of the biggest changes is in people's awareness of and susceptibility to advertising.
These days we're bombarded by thousands of adverts every day and children have seen millions of adverts before they reach teenage years.
At some point there must be a reduction in how much of the noise gets through to us.
Therefore - whatever else is or isn't changing - I think we do need to consider new ways to communicate with people who are like sponges that are already soaked with advertising and can barely stand letting any more in.
From the traditional perspective I think that makes it even more important to keep your message simple so that your prospects can retain your core message and not lose it in amongst too much data.
We see it even in IM - it's much harder to get messages to this niche with any decent penetration because you're competing with 1000 other emails every day now and even if your messages are expected, people don't have the time to care about them like they used to, let alone there are more and more people saying the same thing and it's harder for people to see why you're different from your competition.
So - I guess I sit in the middle. People's brains haven't changed much but the filters for what they let in have changed quite a bit.
Andy
It was mentioned in another thread that "the internet changes every day and your marketing needs to change too" (or words to that effect) and one response was that it does but, as a group, human beings don't.
So - on one side we have the usual "if you're not changing the way you market - you're getting left behind" type perspective that so often accompanies sales messages for the latest and greatest thing you need to buy.
On the other side - it's all just about giving people what they need and people haven't changed much for a long time.
So - what do you think?
Should you be modifying your marketing strategies and sales messages to adapt to changes in the internet? or is there a reason that many experts follow sales principles that have been around for 50 years or more?
I personally think that there's a middle-ground. Of course people are pretty much still driven by the traditional Maslow's hierarchy of human needs and looking for fulfillment in the same ways as always - but I also think that one of the biggest changes is in people's awareness of and susceptibility to advertising.
These days we're bombarded by thousands of adverts every day and children have seen millions of adverts before they reach teenage years.
At some point there must be a reduction in how much of the noise gets through to us.
Therefore - whatever else is or isn't changing - I think we do need to consider new ways to communicate with people who are like sponges that are already soaked with advertising and can barely stand letting any more in.
From the traditional perspective I think that makes it even more important to keep your message simple so that your prospects can retain your core message and not lose it in amongst too much data.
We see it even in IM - it's much harder to get messages to this niche with any decent penetration because you're competing with 1000 other emails every day now and even if your messages are expected, people don't have the time to care about them like they used to, let alone there are more and more people saying the same thing and it's harder for people to see why you're different from your competition.
So - I guess I sit in the middle. People's brains haven't changed much but the filters for what they let in have changed quite a bit.
Andy
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nothing to see here.
Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog
nothing to see here.
nothing to see here.