What's a good conversion rate?

Aurora9 · 12-05-2008, 02:30 PM

Hi!

I've been writing my own salesletters and just wanted to know--Whats a good conversion rate?

What's bad? What's mediocre?

Thank you!
Lakshmi

Vin_J · 12-05-2008, 03:10 PM

Don't focus on the conversion rate.

It doesn't mean squat without a lot of other info

Focus on return on investment. It's the only thing that really matters

Raydal · 12-05-2008, 03:23 PM

Depends on what you are selling but anything above 2% should keep
you in profit online. There was an old post on this you may want
to search for.

-Ray

brucerby · 12-10-2008, 02:01 AM

I'd agree with Vin J. - conversion rate without other factors known is not meaningful.

For example, 2 years ago I had a product that was converting at only three quarters of one percent. Had some clients and associates remark how low that was. BUT, they didn't know the whole story....

The ROI looked like this:
It took 130 uniques to make a sale. PPC was at 55cents a click. So, it cost $71 to make a sale. (actually less after follow-ups)

Product sold for $595. So, over 800% ROI - which suddenly makes that puny .075% look pretty good.
_____
Bruce

Dean Dhuli · 12-10-2008, 02:32 AM

Conversion rate is not as important as the ROI.

Some high-end products have very low conversion rates and some low-priced products have high conversion rates. That doesn't mean the second product is a success and the first one a failure.

For instance, take two products worth $150 and $7 respectively. One sale of the former is equal to 21 sales of the latter.

So the conversion rate comes into question only when you're not even able to break even on a product.

Hope this helps,
Dean.

Kyle Tully · 12-11-2008, 03:08 AM

100% is pretty good.

Aim for that.

lakshaybehl · 12-11-2008, 04:57 AM

I have websites coverting at 4%... They are just lead generators and not income producers (Kind of)

Then I have websites converting at 0.5% and these are the real money makerz... cuz each sale is worth a few grand.

Conversions are not really as quantified...

-Lakshay

Alex Malave · 12-18-2008, 08:21 AM

Whats your cost per sale?

If you're conversion rate is getting you about break even ROI then you might not even have to worry about your copy.

You might get an even bigger ROI by focusing on adding backend products upsells and downsells. (think godaddy)

newsecrets · 12-19-2008, 05:20 AM

Conversion rate by itself is meaningless. The real important thing is how much money you make. E.g. if you're giving away $100 bills you may get a 100% conversion rate but it won't do you any good.

Instead, focus on visitor value - how much money you make (on average) for each visitor to your website.

Conversion Rate x Product Price = Gross Visitor Value

Visitor value is much more important than mere conversion rates, because it's a measurement of how much actual money you make.

A high visitor value also makes it much easier to get traffic to your website. Because you can afford to pay more for advertising. (This includes JVs and affiliates - nobody will promote your site if they only average $0.01 per visitor they send to your website, but if they average $2-$5 per visitor they'll promote you all day long.)

ados67 · 12-19-2008, 05:35 AM

newsecrets hit the nail - a 0.1% conversion rate for a $100K product is better than a 5% conversion for a $9 product (that's a bad comparison, but still)

Adi Friedman
Two Believers.

lordkadda · 12-19-2008, 06:15 AM

hi,

I agree that we should consider other factor in determining what's a good conversion rate.

Simply put it like this, you got 100 visitors per day. from that 100 visitors, 10-15 become a buyer. I believe it's good conversion rate. I think we should not commpare the price.of course the higher the price, you will get more return.

UnityinAustralia · 01-06-2009, 07:41 PM

It's all been said above, and said well, so I won't repeat it.

I'd also add that apart from ROI, consider how much time and physical / mental / emotional effort you put into getting that conversion rate to whatever it is.

That's the hidden cost.

If the whole process is driving you nuts, but you are converting well, is it worth it? Sure you win at 'the game', but your life suffers.

If you are doing well (whatever that means to you), and you have free time to enjoy your life, and you are happy because you love the way your business works (psychologically, emotionally, morally), then you are on a winner.

Another thing: I went to an intro seminar where the guy showed a range of conversion rates for different ebooks of his: 27% up to 72%
Spectacular, really.
In the end, I had to go to the full seminar just to find out his methods.
Turned out to be a scam.
Without saying "it's too good to be true" (it just was in *that* case, but not all cases), my point was that focusing on other people's conversion rates to try to measure whether you are successful or not is plain wrong thinking.

Either you are happy with the way yours is working, or not.

If not, fix it, or give up and live your life.

12-05-2008, 02:30 PM	#1
Aurora9 Lakshmi Sandhana War Room Member Join Date: Dec 2007 Location: Chennai, India Posts: 229 Thanks: 5 Thanked 1 Time in 1 Post	What's a good conversion rate? Hi! I've been writing my own salesletters and just wanted to know--Whats a good conversion rate? What's bad? What's mediocre? Thank you! Lakshmi
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12-05-2008, 03:10 PM	#2
Vin_J Warrior Member Join Date: Dec 2008 Posts: 28 Thanks: 0 Thanked 2 Times in 2 Posts	Re: What's a good conversion rate? Don't focus on the conversion rate. It doesn't mean squat without a lot of other info Focus on return on investment. It's the only thing that really matters

12-05-2008, 03:23 PM	#3
Raydal Copywriting Coach War Room Member Join Date: Jan 2003 Location: Punta Gorda, FL, USA. Posts: 2,369 Thanks: 44 Thanked 428 Times in 222 Posts Social Networking	Re: What's a good conversion rate? Depends on what you are selling but anything above 2% should keep you in profit online. There was an old post on this you may want to search for. -Ray
	WSO: 6 Months Copywriting Coaching - $247! [Closes Nov 30] WSO: [CLOSING SOON!] Secrets Of Writing Winning Autoresponder Series ...STEAL My Cheat Sheet!! WSO: Secrets of the 15% Conversion Sales Letter. Hire A Master Copywriter!

12-10-2008, 02:01 AM	#4
brucerby Veteran Copywriter War Room Member Join Date: Mar 2005 Location: Chicago Il Western Suburbs Posts: 660 Thanks: 230 Thanked 73 Times in 35 Posts	Re: What's a good conversion rate? I'd agree with Vin J. - conversion rate without other factors known is not meaningful. For example, 2 years ago I had a product that was converting at only three quarters of one percent. Had some clients and associates remark how low that was. BUT, they didn't know the whole story.... The ROI looked like this: It took 130 uniques to make a sale. PPC was at 55cents a click. So, it cost $71 to make a sale. (actually less after follow-ups) Product sold for $595. So, over 800% ROI - which suddenly makes that puny .075% look pretty good. _____ Bruce

12-10-2008, 02:32 AM	#5
Dean Dhuli Compulsive Copywriter War Room Member Join Date: Dec 2007 Posts: 402 Thanks: 16 Thanked 32 Times in 28 Posts Contact Info	Re: What's a good conversion rate? Conversion rate is not as important as the ROI. Some high-end products have very low conversion rates and some low-priced products have high conversion rates. That doesn't mean the second product is a success and the first one a failure. For instance, take two products worth $150 and $7 respectively. One sale of the former is equal to 21 sales of the latter. So the conversion rate comes into question only when you're not even able to break even on a product. Hope this helps, Dean.
	Dean Dhuli, Direct Response Copywriter & Marketing Consultant Looking for a Copywriter? Click here...

12-11-2008, 03:08 AM	#6
Kyle Tully ConsultingTycoon.com War Room Member Join Date: Apr 2007 Location: Vaucluse, Australia. Posts: 2,353 Thanks: 96 Thanked 256 Times in 125 Posts Social Networking Contact Info	Re: What's a good conversion rate? 100% is pretty good. Aim for that.
	Offline Consulting: Liz - $12,000 her first month... Anthony - $7000 + $594 per month... {Confidential} - BIG up-front and $1000+ per month... Scott - $45,000 in 3 months! Don't you deserve the same unfair advantage they do? Internet Marketing Consultant & Direct Response Copywriter

12-11-2008, 04:57 AM	#7
lakshaybehl Serial Products Creator War Room Member Join Date: Jul 2008 Location: New Delhi , India... planning to move to Las Vegas in Nevada in US Posts: 1,835 Blog Entries: 12 Thanks: 179 Thanked 297 Times in 114 Posts Contact Info	Re: What's a good conversion rate? I have websites coverting at 4%... They are just lead generators and not income producers (Kind of) Then I have websites converting at 0.5% and these are the real money makerz... cuz each sale is worth a few grand. Conversions are not really as quantified... -Lakshay
	Lakshay Behl and family Moving to US blog coming soon... Watch out THREE SPOTS ONLY: The Ultimate Copy Deal of 2009 ~~Traffic And Conversion - Lakshay Behl's Blog \|\| Myspace \|\| Facebook \|\| Tweet Me~~

12-18-2008, 08:21 AM	#8
Alex Malave Active Warrior War Room Member Join Date: Dec 2008 Location: Vegas Baby Posts: 63 Thanks: 0 Thanked 21 Times in 5 Posts Social Networking Contact Info	Re: What's a good conversion rate? Whats your cost per sale? If you're conversion rate is getting you about break even ROI then you might not even have to worry about your copy. You might get an even bigger ROI by focusing on adding backend products upsells and downsells. (think godaddy)

12-19-2008, 05:20 AM	#9
newsecrets Active Warrior War Room Member Join Date: Jul 2008 Location: , , . Posts: 36 Thanks: 13 Thanked 12 Times in 7 Posts	Re: What's a good conversion rate? Conversion rate by itself is meaningless. The real important thing is how much money you make. E.g. if you're giving away $100 bills you may get a 100% conversion rate but it won't do you any good. Instead, focus on visitor value - how much money you make (on average) for each visitor to your website. Conversion Rate x Product Price = Gross Visitor Value Visitor value is much more important than mere conversion rates, because it's a measurement of how much actual money you make. A high visitor value also makes it much easier to get traffic to your website. Because you can afford to pay more for advertising. (This includes JVs and affiliates - nobody will promote your site if they only average $0.01 per visitor they send to your website, but if they average $2-$5 per visitor they'll promote you all day long.)

12-19-2008, 05:35 AM	#10
ados67 Active Warrior War Room Member Join Date: Apr 2007 Location: Israel Posts: 34 Thanks: 0 Thanked 2 Times in 2 Posts	Re: What's a good conversion rate? newsecrets hit the nail - a 0.1% conversion rate for a $100K product is better than a 5% conversion for a $9 product (that's a bad comparison, but still) Adi Friedman Two Believers.

12-19-2008, 06:15 AM	#11
lordkadda Warrior Member Join Date: Dec 2008 Posts: 3 Thanks: 0 Thanked 1 Time in 1 Post	Re: What's a good conversion rate? hi, I agree that we should consider other factor in determining what's a good conversion rate. Simply put it like this, you got 100 visitors per day. from that 100 visitors, 10-15 become a buyer. I believe it's good conversion rate. I think we should not commpare the price.of course the higher the price, you will get more return.

01-06-2009, 07:41 PM	#12
UnityinAustralia Looking for JV partners Join Date: Jan 2009 Posts: 21 Thanks: 0 Thanked 2 Times in 2 Posts	Re: What's a good conversion rate? It's all been said above, and said well, so I won't repeat it. I'd also add that apart from ROI, consider how much time and physical / mental / emotional effort you put into getting that conversion rate to whatever it is. That's the hidden cost. If the whole process is driving you nuts, but you are converting well, is it worth it? Sure you win at 'the game', but your life suffers. If you are doing well (whatever that means to you), and you have free time to enjoy your life, and you are happy because you love the way your business works (psychologically, emotionally, morally), then you are on a winner. Another thing: I went to an intro seminar where the guy showed a range of conversion rates for different ebooks of his: 27% up to 72% Spectacular, really. In the end, I had to go to the full seminar just to find out his methods. Turned out to be a scam. Without saying "it's too good to be true" (it just was in that case, but not all cases), my point was that focusing on other people's conversion rates to try to measure whether you are successful or not is plain wrong thinking. Either you are happy with the way yours is working, or not. If not, fix it, or give up and live your life.