Letters For Internet Marketing Home Study Courses?

JasonParker · 02-22-2011, 08:34 AM

I'm struggling putting together the letter for a home study course.

It's a hodgepodge of different strategies... mostly on traffic.

Do you know of any good swipes for home study courses?

Usually they seem to be pitched in webinars and telecalls for high pricetags.

Can't seem to find any good standalone letters like this.

Marvin Johnston · 02-22-2011, 08:52 AM

If you subscribe to a number of successful marketers, take a look at their email sequences. Many (most?) are using the technique of taking long sales copy and making it horizontal, i.e. taking long sales copy and dribbling it out over time.

There are a number of classic direct marketing pieces that do what you are talking about ... John Caples "They laughed when I sat down at the piano ..." for one. Do a google search for "swipe files" and you will end up with a large list of similar resources to check out.

Marvin

lconsult · 02-27-2011, 11:27 AM

Building on what @Marvin Johnston said, when you subscribe to other marketers, try to also concentrate one segment of your research to those companies who sell competing products.

When you know what autoresponder tracks your competitors use, improve on their tracks by incorporating better strategies and copy gleaned from "successful marketers".

Split test incremental improvements. Don't get "perfectitis" where you end up paralyzed always thinking your copy could be just a little better.

Ready, Fire, Aim!

Rezbi · 02-27-2011, 12:01 PM

Ken McCarthy's got a few. Try googling his name.

Edit: Here's Sackheim's old ad. for the Sherwin Cody school. It might give you a few ideas.

http://directanddigitalmarketing.com...es-in-english/

If you don't have the ad, you can right click and save it to your machine.

Another edit: Sorry if anyone tried that page - I've nuked my blog.

jtunkelo · 02-27-2011, 03:14 PM

Well, two suggestions:

1. Do NOT release the product until you've got the product positioning, design etc, right. If the product doesn't hit the market right, no amount of great copy will save it.

2. Yanik Silver's got some good home study courses, you might learn something from his stuff.

JasonParker · 02-27-2011, 03:57 PM

Cool. Thanks guys.

02-22-2011, 08:34 AM	#1
JasonParker Senior Warrior Member War Room Member Join Date: Jun 2007 Location: USA Posts: 4,156 Thanks: 906 Thanked 1,049 Times in 433 Posts	Letters For Internet Marketing Home Study Courses? I'm struggling putting together the letter for a home study course. It's a hodgepodge of different strategies... mostly on traffic. Do you know of any good swipes for home study courses? Usually they seem to be pitched in webinars and telecalls for high pricetags. Can't seem to find any good standalone letters like this.
	Go OKC Go Boston

02-22-2011, 08:52 AM	#2
Marvin Johnston Advanced Warrior War Room Member Join Date: Dec 2010 Location: Santa Barbara, CA Posts: 637 Thanks: 644 Thanked 153 Times in 107 Posts	Re: Letters For Internet Marketing Home Study Courses? If you subscribe to a number of successful marketers, take a look at their email sequences. Many (most?) are using the technique of taking long sales copy and making it horizontal, i.e. taking long sales copy and dribbling it out over time. There are a number of classic direct marketing pieces that do what you are talking about ... John Caples "They laughed when I sat down at the piano ..." for one. Do a google search for "swipe files" and you will end up with a large list of similar resources to check out. Marvin

02-27-2011, 11:27 AM	#3
lconsult Active Warrior Join Date: Jul 2009 Posts: 43 Thanks: 4 Thanked 2 Times in 2 Posts	Re: Letters For Internet Marketing Home Study Courses? Building on what @Marvin Johnston said, when you subscribe to other marketers, try to also concentrate one segment of your research to those companies who sell competing products. When you know what autoresponder tracks your competitors use, improve on their tracks by incorporating better strategies and copy gleaned from "successful marketers". Split test incremental improvements. Don't get "perfectitis" where you end up paralyzed always thinking your copy could be just a little better. Ready, Fire, Aim!

02-27-2011, 12:01 PM	#4
Rezbi Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom. Posts: 1,547 Thanks: 226 Thanked 215 Times in 181 Posts Social Networking Contact Info	Re: Letters For Internet Marketing Home Study Courses? Ken McCarthy's got a few. Try googling his name. Edit: Here's Sackheim's old ad. for the Sherwin Cody school. It might give you a few ideas. http://directanddigitalmarketing.com...es-in-english/ If you don't have the ad, you can right click and save it to your machine. Another edit: Sorry if anyone tried that page - I've nuked my blog.
	How To Make A Mint As A High-Paid Expert Free 13-Point Copy Inspection Makes Your Website Sell Like Crazy …

02-27-2011, 03:14 PM	#5
jtunkelo HyperActive Warrior War Room Member Join Date: Dec 2007 Location: Tampere, Finland. Posts: 158 Thanks: 30 Thanked 42 Times in 33 Posts Social Networking Contact Info	Re: Letters For Internet Marketing Home Study Courses? Well, two suggestions: 1. Do NOT release the product until you've got the product positioning, design etc, right. If the product doesn't hit the market right, no amount of great copy will save it. 2. Yanik Silver's got some good home study courses, you might learn something from his stuff.
	Need a quick, effective copy critique to boost your conversion? 24-hr turnaround: http://juhotunkelo.com/copy-critique/ Want world class copy to sell your world class product? Get a free evaluation today: http://www.ecommercecopywriting.com

02-27-2011, 03:57 PM	#6
JasonParker Senior Warrior Member War Room Member Join Date: Jun 2007 Location: USA Posts: 4,156 Thanks: 906 Thanked 1,049 Times in 433 Posts	Re: Letters For Internet Marketing Home Study Courses? Cool. Thanks guys.
	Go OKC Go Boston