So Random. You never know who you will meet in a cafe

Sebastion · 02-23-2011, 05:41 PM

Hi guys. I could use some guidance here.

I like to hang in a cafe where many freelancers like to hang out.

I strike up small talk with a guy at my table. Turns out he runs a domain in the guitar tuning niche.

He has a world alexa ranking of 99,000, 46,000 in the U.S.

He say's he gets 1500 unique visitors a day.

He also say's he lives modestly off the adsense revenue.

I said, "You don't have a product?"

Turns out he hasn't even thought about it. But he's interested in 'partnering' and working on something with me, since I'm a writer and budding copywriter.

I proposed an ebook.

Now, this guy is smart. I saw his programming. He knows programming and really knows his niche.

He doesn't have money to pay me.

But I figure, this is a great opportunity to create a product. 99,000 means lots of traffic right? I'm sure we could sell them something.

So...do I do this strictly off a 50% commission? Is it difficult to get that type of traffic? It's good isn't it?

If you google, "How to tune a guitar," he is number one. So it seems like a good opportunity.

maximus242 · 02-23-2011, 07:56 PM

go for it youve got very little to lose and could become an income stream.

Heres a piece of advice though, make videos instead of an ebook.

MrPolarZero · 02-23-2011, 08:39 PM

yeah, that seems to be a good idea and a great opportunity for the both of you

Alex Cohen · 02-23-2011, 09:08 PM

Building a business strictly on SEO isn't a good long-term strategy for success.

What happens if the site loses its #1 ranking?

Unless one of you two has money to buy traffic, all your hard work will go down the drain.

Alex

maximus242 · 02-23-2011, 09:34 PM

you just buy traffic then. he'll of made enough money and had enough traffic to test that he will have a page that converts and can buy traffic profitably. Plus he can build a list for free

Sebastion · 02-23-2011, 09:34 PM

I don't know about that stuff yet. This guy knows more about web development than marketing. So that would be up to both of us to figure out.

How do I figure out what that market is currently buying?

Click Bank?

maximus242 · 02-23-2011, 10:08 PM

You should go down to a guitar store, ask people, see whats on the shelves, ask the clerks what books sell the most.

Sebastion · 02-23-2011, 10:25 PM

Yeah I'm gonna start researching.

Also figure we should sell an amazon product. I'm thinking guitar tuner.

Now here's a question.

Do I need a contract? Or go by my manly word?

Alex Cohen · 02-23-2011, 10:47 PM

Quote:

Originally Posted by maximus242

you just buy traffic then. he'll of made enough money and had enough traffic to test that he will have a page that converts and can buy traffic profitably. Plus he can build a list for free

You're assuming they lose their #1 ranking AFTER they've produced the product and been in business for a while. What if it happens BEFORE they launch?

Alex

Pusateri · 02-23-2011, 10:47 PM

You do need something in writing, if for no other reason than memory is fallible. A couple months down the road you will both recall certain things differently than they actually happened.

If you want to keep it informal, just hand write a "memo of understanding" together on a legal pad. Then you will both be on the same page, literally, going forward.

RickDuris · 02-23-2011, 11:06 PM

Sebastion,

It's nice to someone poised to jump on opportunity.

1. To compete you want to do videos. Not an eBook. Although an eBook can complement the videos.

For instance, go out to YouTube and search for "how to tune a guitar". Do broad and exact matches. Look at how many videos there are on each. Watch a few. It will get your creative juices flowing.

2. Your challenge is NOT the creation of the product, it's the copy that will matter. You have to speak as a musician.

3. You could do some content about different types of guitar tunings. Assuming the website owner is smart about all sorts of guitar tunings, you could develop a reference guide or training about different ones.

There are many. Learning guitar is also a hot market. You could focus on the copy and he could focus on the product.

If you do not know how to play guitar already, I would not attempt to write the content yourself. Have your partner do it. If he knows how, you could pull a product together in a few of days.

4. There is a market for eclectic tunings. You could also include rather popular songs that go a long with them. Joni Mitchell has used more than 50 of them. Dylan, Leo Kotke, John Fahey, lots of blues musicians use them.

5. One offshoot is an iPhone app which will help you tune your guitar. Or even create new tunings and save them. There are a couple free standard tuning apps already on iPhone, they can be improved. Maybe offer up a sample lick or riff using each tuning. Something that would pique a person's ear and drive them to your offer.

6. If he wants you to do everything (content and copy), I'd walk away if you don't know how to play or find someone to help you. If he can participate doing the content, do whatever split you think is fair. But you have to stick with the project until it starts converting. It might take a few attempts.

7. Unique tunings are one of the most elusive of guitar playing and frustrating. Because musicians don't usually tell you how they tune their guitar before they play a song. it takes so long to dial a tuning in on stage.

But if you gave people an app, and the basic tuning plus samples from videos online which feature that tuning, I could see it being something intriguing to a guitarist. Maybe put together a membership site which is always updated with songs/music using specific tunings.

- Rick Duris

maximus242 · 02-23-2011, 11:58 PM

Quote:

Originally Posted by Alex Cohen

You're assuming they lose their #1 ranking AFTER they've produced the product and been in business for a while. What if it happens BEFORE they launch?

Alex

Welcome to the business world.

"Ive always been willing to take a bigger portion of the risk for a bigger reward."

-Sir Richard Branson, Billionaire

mjarel · 02-24-2011, 12:18 AM

Every business has a portion of risk. I think its a great opportunity.GO FOR It.......

Alex Cohen · 02-24-2011, 08:56 AM

Quote:

Originally Posted by maximus242

Welcome to the business world.

"Ive always been willing to take a bigger portion of the risk for a bigger reward."

-Sir Richard Branson, Billionaire

You can be sure he only takes calculated risks.

Given Google's proven track record of changing their search algorithm without notice, this is a risk not worth taking.

Alex

D111 · 02-25-2011, 01:21 AM

Quote:

Originally Posted by Pusateri

You do need something in writing, if for no other reason than memory is fallible. A couple months down the road you will both recall certain things differently than they actually happened.

If you want to keep it informal, just hand write a "memo of understanding" together on a legal pad. Then you will both be on the same page, literally, going forward.

Very good advice.

"The palest ink is better than the best memory."

-Chinese Proverb

Alex Cohen · 02-26-2011, 12:04 PM

Google changed their algorithm this week affecting 12% of the search results. Story here ...

Google's algorithm change hits 12% of search results - Feb. 25, 2011

Did you client's site retain its #1 ranking? If so, will it do so next time?

Alex

sethczerepak · 02-26-2011, 04:17 PM

Two things you could to: make a video/instructional product and make him an affiliate, 50/50 split.

Second option, find an affiliate product and pay him a flat rate to place your link on the site.

I'd go for the second option...

Tony Tikos · 02-27-2011, 07:28 AM

I would go for it, you really have nothing to lose and experience to gain by creating an e-Book. You should make sure you control the sale. The E-Book should be engaging, as in, he should create several videos to promote it. When his visitors see the site owner promoting the book, it gives the E-book more credibility because he already has rapport with his visitors.

02-23-2011, 07:56 PM	#2
maximus242 HyperActive Warrior War Room Member Join Date: Jun 2007 Location: , , . Posts: 447 Thanks: 23 Thanked 155 Times in 101 Posts	Re: So Random. You never know who you will meet in a cafe go for it youve got very little to lose and could become an income stream. Heres a piece of advice though, make videos instead of an ebook.

02-23-2011, 08:39 PM	#3
MrPolarZero Active Warrior Join Date: Jan 2011 Posts: 61 Thanks: 0 Thanked 2 Times in 2 Posts	Re: So Random. You never know who you will meet in a cafe yeah, that seems to be a good idea and a great opportunity for the both of you
	Annuities Best Life Insurance

02-23-2011, 09:08 PM	#4
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Re: So Random. You never know who you will meet in a cafe Building a business strictly on SEO isn't a good long-term strategy for success. What happens if the site loses its #1 ranking? Unless one of you two has money to buy traffic, all your hard work will go down the drain. Alex

02-23-2011, 09:34 PM	#5
maximus242 HyperActive Warrior War Room Member Join Date: Jun 2007 Location: , , . Posts: 447 Thanks: 23 Thanked 155 Times in 101 Posts	Re: So Random. You never know who you will meet in a cafe you just buy traffic then. he'll of made enough money and had enough traffic to test that he will have a page that converts and can buy traffic profitably. Plus he can build a list for free

02-23-2011, 09:34 PM	#6
Sebastion HyperActive Warrior War Room Member Join Date: Jan 2011 Posts: 161 Thanks: 38 Thanked 8 Times in 5 Posts	Re: So Random. You never know who you will meet in a cafe I don't know about that stuff yet. This guy knows more about web development than marketing. So that would be up to both of us to figure out. How do I figure out what that market is currently buying? Click Bank?

02-23-2011, 05:41 PM	#1
Sebastion HyperActive Warrior War Room Member Join Date: Jan 2011 Posts: 161 Thanks: 38 Thanked 8 Times in 5 Posts	So Random. You never know who you will meet in a cafe Hi guys. I could use some guidance here. I like to hang in a cafe where many freelancers like to hang out. I strike up small talk with a guy at my table. Turns out he runs a domain in the guitar tuning niche. He has a world alexa ranking of 99,000, 46,000 in the U.S. He say's he gets 1500 unique visitors a day. He also say's he lives modestly off the adsense revenue. I said, "You don't have a product?" Turns out he hasn't even thought about it. But he's interested in 'partnering' and working on something with me, since I'm a writer and budding copywriter. I proposed an ebook. Now, this guy is smart. I saw his programming. He knows programming and really knows his niche. He doesn't have money to pay me. But I figure, this is a great opportunity to create a product. 99,000 means lots of traffic right? I'm sure we could sell them something. So...do I do this strictly off a 50% commission? Is it difficult to get that type of traffic? It's good isn't it? If you google, "How to tune a guitar," he is number one. So it seems like a good opportunity.

02-23-2011, 10:08 PM	#7
maximus242 HyperActive Warrior War Room Member Join Date: Jun 2007 Location: , , . Posts: 447 Thanks: 23 Thanked 155 Times in 101 Posts	Re: So Random. You never know who you will meet in a cafe You should go down to a guitar store, ask people, see whats on the shelves, ask the clerks what books sell the most.

02-23-2011, 10:25 PM	#8
Sebastion HyperActive Warrior War Room Member Join Date: Jan 2011 Posts: 161 Thanks: 38 Thanked 8 Times in 5 Posts	Re: So Random. You never know who you will meet in a cafe Yeah I'm gonna start researching. Also figure we should sell an amazon product. I'm thinking guitar tuner. Now here's a question. Do I need a contract? Or go by my manly word?

02-23-2011, 10:47 PM	#10
Pusateri Words Rule the World War Room Member Join Date: Dec 2010 Location: South Texas Coast Posts: 342 Thanks: 314 Thanked 282 Times in 141 Posts	Re: So Random. You never know who you will meet in a cafe You do need something in writing, if for no other reason than memory is fallible. A couple months down the road you will both recall certain things differently than they actually happened. If you want to keep it informal, just hand write a "memo of understanding" together on a legal pad. Then you will both be on the same page, literally, going forward.

02-23-2011, 11:06 PM	#11
RickDuris Rick Duris CopyRanger.com War Room Member Join Date: Dec 2009 Location: Laguna Beach, CA Posts: 1,180 Thanks: 513 Thanked 1,431 Times in 518 Posts Social Networking Contact Info	Re: So Random. You never know who you will meet in a cafe Sebastion, It's nice to someone poised to jump on opportunity. 1. To compete you want to do videos. Not an eBook. Although an eBook can complement the videos. For instance, go out to YouTube and search for "how to tune a guitar". Do broad and exact matches. Look at how many videos there are on each. Watch a few. It will get your creative juices flowing. 2. Your challenge is NOT the creation of the product, it's the copy that will matter. You have to speak as a musician. 3. You could do some content about different types of guitar tunings. Assuming the website owner is smart about all sorts of guitar tunings, you could develop a reference guide or training about different ones. There are many. Learning guitar is also a hot market. You could focus on the copy and he could focus on the product. If you do not know how to play guitar already, I would not attempt to write the content yourself. Have your partner do it. If he knows how, you could pull a product together in a few of days. 4. There is a market for eclectic tunings. You could also include rather popular songs that go a long with them. Joni Mitchell has used more than 50 of them. Dylan, Leo Kotke, John Fahey, lots of blues musicians use them. 5. One offshoot is an iPhone app which will help you tune your guitar. Or even create new tunings and save them. There are a couple free standard tuning apps already on iPhone, they can be improved. Maybe offer up a sample lick or riff using each tuning. Something that would pique a person's ear and drive them to your offer. 6. If he wants you to do everything (content and copy), I'd walk away if you don't know how to play or find someone to help you. If he can participate doing the content, do whatever split you think is fair. But you have to stick with the project until it starts converting. It might take a few attempts. 7. Unique tunings are one of the most elusive of guitar playing and frustrating. Because musicians don't usually tell you how they tune their guitar before they play a song. it takes so long to dial a tuning in on stage. But if you gave people an app, and the basic tuning plus samples from videos online which feature that tuning, I could see it being something intriguing to a guitarist. Maybe put together a membership site which is always updated with songs/music using specific tunings. - Rick Duris
	http://www.copyranger.com

02-24-2011, 12:18 AM	#13
mjarel Maria Jarel Join Date: Jan 2011 Location: UK Posts: 91 Thanks: 0 Thanked 5 Times in 5 Posts Social Networking	Re: So Random. You never know who you will meet in a cafe Every business has a portion of risk. I think its a great opportunity.GO FOR It.......
	Maria Jarel Brand Partnership Manager\| Logoinn.com \| The Art for Business

02-26-2011, 12:04 PM	#16
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Re: So Random. You never know who you will meet in a cafe Google changed their algorithm this week affecting 12% of the search results. Story here ... Google's algorithm change hits 12% of search results - Feb. 25, 2011 Did you client's site retain its #1 ranking? If so, will it do so next time? Alex

02-26-2011, 04:17 PM	#17
sethczerepak Ninjapreneur War Room Member Join Date: Dec 2009 Location: The Beach Posts: 705 Thanks: 106 Thanked 192 Times in 130 Posts Social Networking	Re: So Random. You never know who you will meet in a cafe Two things you could to: make a video/instructional product and make him an affiliate, 50/50 split. Second option, find an affiliate product and pay him a flat rate to place your link on the site. I'd go for the second option...
	Make $29,327.25 in LESS THAN 20 DAYS…as a Copywriter! See Proof from My Personal Paypal Account…

02-27-2011, 07:28 AM	#18
Tony Tikos IM Marketer War Room Member Join Date: Feb 2011 Posts: 71 Thanks: 4 Thanked 7 Times in 7 Posts	Re: So Random. You never know who you will meet in a cafe I would go for it, you really have nothing to lose and experience to gain by creating an e-Book. You should make sure you control the sale. The E-Book should be engaging, as in, he should create several videos to promote it. When his visitors see the site owner promoting the book, it gives the E-book more credibility because he already has rapport with his visitors.