So Random. You never know who you will meet in a cafe

You can be sure he only takes calculated risks.

Given Google's proven track record of changing their search algorithm without notice, this is a risk not worth taking.

Alex

Sebastion,

It's nice to someone poised to jump on opportunity.

1. To compete you want to do videos. Not an eBook. Although an eBook can complement the videos.

For instance, go out to YouTube and search for "how to tune a guitar". Do broad and exact matches. Look at how many videos there are on each. Watch a few. It will get your creative juices flowing.


2. Your challenge is NOT the creation of the product, it's the copy that will matter. You have to speak as a musician.


3. You could do some content about different types of guitar tunings. Assuming the website owner is smart about all sorts of guitar tunings, you could develop a reference guide or training about different ones.

There are many. Learning guitar is also a hot market. You could focus on the copy and he could focus on the product.

If you do not know how to play guitar already, I would not attempt to write the content yourself. Have your partner do it. If he knows how, you could pull a product together in a few of days.


4. There is a market for eclectic tunings. You could also include rather popular songs that go a long with them. Joni Mitchell has used more than 50 of them. Dylan, Leo Kotke, John Fahey, lots of blues musicians use them.


5. One offshoot is an iPhone app which will help you tune your guitar. Or even create new tunings and save them. There are a couple free standard tuning apps already on iPhone, they can be improved. Maybe offer up a sample lick or riff using each tuning. Something that would pique a person's ear and drive them to your offer.


6. If he wants you to do everything (content and copy), I'd walk away if you don't know how to play or find someone to help you. If he can participate doing the content, do whatever split you think is fair. But you have to stick with the project until it starts converting. It might take a few attempts.


7. Unique tunings are one of the most elusive of guitar playing and frustrating. Because musicians don't usually tell you how they tune their guitar before they play a song. it takes so long to dial a tuning in on stage.

But if you gave people an app, and the basic tuning plus samples from videos online which feature that tuning, I could see it being something intriguing to a guitarist. Maybe put together a membership site which is always updated with songs/music using specific tunings.

- Rick Duris

Very good advice.

"The palest ink is better than the best memory."

-Chinese Proverb