Please Review My Sales Page.....

[Marketing Ignite]

Hi Warriors,
Can I have some feedback on my sales page at
Professional SEO Training Course - Learn SEO like a PRO

I have tried very hard to develop the best possible SEO training from the best of my knowledge cause I want my users to really learn it well (and be happy with it). I have spent over one year and have put in all my experience since 1998 (when I started) to ensure that I have covered all the important elements....

As you know, the sales page should be top notch as well and I want all the important element in there as well...

I would be forever grateful if you can provide your feedback how this can be improved in your opinion?

So if you were to buy a course what would you look for before buying it?

Thanks a million :-)
Johan

[x3xsolxdierx3x]

Have you considered using a Belcher button instead?

[Marketing Ignite]

Thanks.that is a good tip...Will check it out...

[BrianMcLeod]

Step One:

Get it out of the blog and into a dedicated, single-purpose sales letter.

WAY too much going on all around the copy.

Best,

Brian

[Marketing Ignite]

Good point Brian that there is too much going on in the copy....When you say single purpose sales letter do you mean set up on a separate domain compared to a sub-page?

[BrianMcLeod]

Originally Posted by Marketing Ignite

Good point Brian that there is too much going on in the copy....When you say single purpose sales letter do you mean set up on a separate domain compared to a sub-page?

Careful - I didn't say IN the copy, I said AROUND the copy.

Couldn't get past the overwhelming stimuli surrounding the copy to even begin.

Attention is the first sale and it's getting lost instantly.

By single purpose, I mean a dedicated sales page without all the sidebars and navigation and ads and optin forms and... and... and...

Take it out of wordpress and design a straightforward letter where the focus is on your sales message.

Make more sense?

Good luck,

Brian

[gjabiz]

I found this "gem" buried down the page:

How We Quickly Generated 62,143 Free Visitors from Google in One Month Alone

(ADD) And We Can Show You How to Get Free Traffic from Google Too

Isn't that the essence of what you are selling? Put it up front and use a dedicated site...I agree about all the distractions on the page...but as always, get some baseline results and test elements until your results improve.

gjabiz

[ARSuarez]

Aside from what Brian has mentioned, I also have some advice about the module bullets.

They really could improvement. You're getting stuck on features.

"Unethical Search Engine Optimization Practices and its negative consequences (Black Hat SEO)"

Means nothing, especially to someone like me... who knows not a thing about SEO.

Instead,

"Dirty SEO strategies and how they could cost you $XXX or <blank.>"

My ignorance of this type of product is showing.

However, the point is this: make them more specific, more real, more applicable to what could be happening.

You want them to see a bullet and thing, "MAN! What could this be? I hope I'm not doing this..." or, "Wow! I need to know this. Imagine how much money I'm leaving on the table... how much healthier I'll be..." etc.

Bullets = short-ish and powerful explosions of emotion.

That's how I write 'em, anyway.

Best,

Angel

[Marketing Ignite]

Thanks guys for those very powerful recommendations...If anyone has any more please keep them coming...

[maximus242]

copy is to dense and hard to read.

headline is weak.

This is the kind of product that could sell really well if done properly.

Honestly this copy sucks especially compared to what could be done. Your still going to sell but yea the potential of this is huge because of all the credibility elements youve got to use.

Theres a lot of improvement that needs to be done on this. I dont even know where to begin.

This thing could sell like crazy - your shooting yourself in the foot with an uzi using this copy. You could make so much more money because this is actually a great product with lots of credibility and theres the market for it.

You should really just save up some money and hire a copywriter dude, you've got a great product and all the necessary elements to knock this out of the park and do at least a few hundred thousand dollars in sales.

Theres some good less expensive copywriters, Malcome is good, Rick Duris is good. Theres another guy I forget his name now.

Dont mean to offend anyone, I dont know every good inexpensive copywriter on the forum so I can only recommend the ones I would trust to write copy for me.

Oh and Vin's students, if you ask Vin Montello he might have a student who can write for you for decent price too.

[Marketing Ignite]

Thanks Maximus for the feedback,

copy is to dense and hard to read.

Can you elaborate a little bit more when you say too dense? In what ways is it hard to read and where specifically?

the potential of this is huge because of all the credibility elements youve got to use.

So which credibility elements do you see lacking?

Theres some good less expensive copywriters, Malcome is good, Rick Duris is good. Theres another guy I forget his name now.

I have never heard of those guys...Do you have their contacts or websites to check out?

Thanks a lot for the inputs Maximus

Johan

[aandersen]

Originally Posted by Marketing Ignite

I have never heard of those guys...Do you have their contacts or websites to check out?

Malcome is The Copy Nazi, and you can find him HERE

Rick Duris can be found HERE

Vin is MontelloMarketing, and you can find him HERE

[fatimah Sanni]

Why not dedicate an entire site to this product, no jargons on either side of the page. it's too distracting. You know, the yahoo news, google news, get them all out.

If I had gone to your site without any background info, i would have just signed up for the newsletter and checked out, change its position, squeeze it in your copy; middle and far down preferably.

Your sentences are too long and your copy looks jam-packed. make it more breezy.

You have spent over 10 years doing SEO, where are your clients? what are they saying?

What qualifies you as an expert in this field apart from the years you've spent? any certifications, reviews, mentions and interviews in credible media outlets apart from that press release?

BTW: Your press release screams AD!

Your copy is not interesting in the least, it is sooooooo seminar, boring seminar like, nobody will stick around to read.

Your opening sentence fails to draw the reader in. Change your headline too.

Why not create a faq page instead of the form, that's too tedious. People want easy.

It's a good thing you've listed all your modules but the question is who would read it all, why not list each module and what you expect your client to achieve.

Lastly, there's this feeling hovering around your site, "I'm talking, you listen! My solution is one-fits-all"

Be specific about your type of client, ask questions from your readers, lead them in, earn trust with questions.

Pheww, that's all for now. Wish you the best.

[daveshu]

I think your headline is missing the key benefit.

People don't want their website to be higher in Google.

They think they do.

They think they want their website to be higher in Google because they think that then they'll get more visitors.

More visitors = more customers = more sales.

So what they're really after is more sales.

They're not interested in becoming a "master seo strategist."

They're interested in making more money.

I think you'll do better if you show them how your seo plan is going to help increase their turnover.

[markpocock]

Your headline:

Become a Master SEO Strategist and Dominate the Google Rankings With Fast, Ethical and Proven Results

Trouble is your prospect has heard it all before. Yet the desire is still there.
You need a unique angle in your headline.

And like Brian said there are too many distractions around your letter.

Your first 3 blocks of copy are hard on the eye. I look at them and think "This looks like hard work." Pass. Put plenty of white space around them. Put a one line sentence in there. Make your copy inviting to read.

cheers

Mark

[vbond]

Agree with the last two posts.

Also I'm taking all the risk as the 30day money back on SEO isn't enough time to get a decent Google position.

[jtunkelo]

I'd have to agree that you must simplify the layout before you can even expect people to SEE the text, let alone have the presence of mind to read it.

If you're creating a sales letter, make it look like a letter, not an amusement park.

Seriously. It's not even funny how many times I end up giving similar advice before I even look at a new client's copy to review it. How can you expect to have people interested in the letter when there's all this other stuff going on?

[Marketing Ignite]

Hey guys
Thanks a lot for your feedback..You all have some very good points and I will make modifications. Definitely there are many elements that need improvements but one thing that was a common complaint is the surrounding text outside the main copy....

So as you know I am selling the course at the bottom (payment button), but what about the free weekly SEO Tips that I have. Should this be inside the copy or outside like it is now? Or any other suggestions?

Would appreciate your feedback on this?

Again, thanks guys for your valuable inputs..

Best
Johan

[ARSuarez]

Originally Posted by Marketing Ignite

Hey guys
Thanks a lot for your feedback..You all have some very good points and I will make modifications. Definitely there are many elements that need improvements but one thing that was a common complaint is the surrounding text outside the main copy....

So as you know I am selling the course at the bottom (payment button), but what about the free weekly SEO Tips that I have. Should this be inside the copy or outside like it is now? Or any other suggestions?

Would appreciate your feedback on this?

Again, thanks guys for your valuable inputs..

Best
Johan

Hi Johan,

No, the tips should not be in the copy (unless it is a single, simple tip from the course you want to share to build believability).

If you want to have opt-ins, the two best options are:

1) A Hover ad (the big square that appears in the middle of the scene)

2) A slide up hover ad (the small bar at the bottom with name and email spaces)

You really don't want too much happening around the page, because it pulls the eye away. It's distracting.

I'm seeing it done more often where people are putting opt-ins inside the sales copy. This is very confusing to the reader, because it's mixed action.

You either want to make a sale, or want them to sign up for the tips.

Set it up accordingly.

Warm regards,

Angel

[magman01]

Originally Posted by BrianMcLeod

Step One:

Get it out of the blog and into a dedicated, single-purpose sales letter.

WAY too much going on all around the copy.

Best,

Brian

That was my thought. Looks good, but too much.