Deadly Silence On Video Sales Letters...What's Up!

[ewenmack]

I take it you are on her mailing list now, so you are in her world where you can get to know her more.

This gives her plenty of opportunities over the long term to offer you and other non buyers to buy again.

She may even have different email lists and messages to the non buyers.

Best,
Ewen

Originally Posted by MRMagMark

I discovered her through a search that found her press release for the event. I signed up just to see how it would pan out. So basically, if someone is going to send a press release to promote free videos that lead to a free teleclass (with big product) - AND you know you're going to have people getting to know you for the first time; then you should have a selection of options.

It's not that I expect to hear about the entire selection the first time I opt into a video. But I saw nothing other than the $995 program and her follow-up emails didn't have anything else available.

Although her audience may be affluent, I think it's a good strategy to have several pricing tiers and of course, the free eBooks, etc.

I'm kind of a weird mix between the traditional and modern. I love long sales letters but I also like to see options given to people who are just discovering someone. Those options can be an eCourse, an eBook, webinar, community subscription, etc. Just give people options.

[GenerousBoy]

I think there are mixed feelings about video sales letters because people feel they're being talked at, they feel they're being manipulated. With text you can skip, skim-read and you feel like you're making the choices.

Personally I think video sales letters will have to become less wordy and visually more entertaining or people will tire of them quickly.

I just had fun working on a powerpoint presentation/video for Generous 121 Training with my 11 year-old daughter - talk about outsourcing! - incorporating animated gifs to lighten the mood of the piece. The range of animated gifs gets better and better.

[Greg Jacobs]

All other points aside, I saw someone mention "video quality"
but attached a few different definitions.

In my extensive testing for my own brand and few others, I have found that "crappy" video constantly outperforms "well polished" video

I am not talking about presentation skills etc... you need those if you are going in front of the camera. But I am talking about the equipment setup.

In my testing I have found that turning on a camera and starting to talk constantly outperforms a setup with proper lighting, expensive mics, pressed suits and makeup. (yes I am guilty of having worn makeup in a sales video and it didnt convert well)

Now this doesnt mean be a slob, it just means that show it as you are.

why? Well... we have talked about it extensively... and I think it comes from a twofold reason...

1 - you (the presenter) is in your natural environment. Ie.. daily clothes, regular lighting, etc... Its just like sitting and talking. Unless someone is a highly trained actor (none of you are) then being in your comfort enviroment makes "sincerity" come through all that much more

2 - the only purpose of a sales video is to get people to trust you and seeing you in a "real" place as a real person conveys that rather than a highly polished newsroom type setup.

I suppose it really can depend on your marketing strategy, but with the "I'm a guy just like you who discovered this secret" angle then "turn on the camera and talk" video seems to work the best in our experiments.

Also another thing... first take is best take. unless you think you can get it right in the first take, dont even bother starting to film. After the first take it is a quick downwards slope in terms of quality of presentation.

[briancassingena]

Originally Posted by GenerousBoy

I think there are mixed feelings about video sales letters because people feel they're being talked at, they feel they're being manipulated. With text you can skip, skim-read and you feel like you're making the choices.

Personally I think video sales letters will have to become less wordy and visually more entertaining or people will tire of them quickly.

I just had fun working on a powerpoint presentation/video for Generous 121 Training with my 11 year-old daughter - talk about outsourcing! - incorporating animated gifs to lighten the mood of the piece. The range of animated gifs gets better and better.

Interesting viewpoint, I don't really watch video sales letters much myself either, but I do know they convert. And as for wordy, I'm interested in what you think of the kind of video sales letters I've been doing - check my sig for the link.