AOL Has Some of The Best Copy Online

OnlineMasterMind · 12-06-2008, 08:04 AM

I'm constantly seeing good copy for their main page...

Here's one I just saw...

----------
"Britney Accused
Of 'Deadly' Tricks"

Mag Unveils Alarming Claims About
How She Got Skinny: Ugly Allegations
-----------

And of course "ugly allegations" is the clickable link

lol - that's good

I've been kind of brainwashed by some of the heavy hitters in copy that all big companies haven't a clue how to advertise... but of course, we know that's not true...as a lot of them end up writing for them!

CNN is another good channel to watch... yes, it's one of the most petty, negative cable news channels, but pay attention and you'll find a lot of good lessons and you may notice the origins of A LOT hot converting phrases - i.e - "Breaking News" or "Breaks Her Silence" ...etc ...etc

Alex Malave · 12-18-2008, 08:27 AM

I think any big company who consistently measures their response will eventually figure it out.

Apple also has some killer copy.

cornell · 12-23-2008, 09:15 AM

MSN, too.

Their headlines are pretty good.

gcjmarkets · 12-23-2008, 10:59 AM

This may be off the wall but has anyone seen apple's latest commercial with Steve Job's and Bill Gates hanging the christmas lights on the tree. I thought it was hilarous and shows Apple's out of the box thinking

Destin Cribbs · 12-23-2008, 06:11 PM

Its hard to look at big company advertising as the kind you see here. Mostly becuase they aren't advertising to sell the product always right then and there. they just need to stick in your head enough to where when you go to the store or out to eat you feel comfortable and familiar with that certain product, where as the internet is writing copy to sell right here and right now! haha

Nathan Denton · 12-27-2008, 12:24 AM

i dont think these websites are necessarily masters at good copywriting, they just right catchy headlines which grabs the readers attention. You can learn a lot from there methods.

Nathan

MisterEThoughts · 12-29-2008, 10:18 PM

Yea, they are not bad.

UnityinAustralia · 01-06-2009, 07:11 PM

Never thought of it that way, but yeah - those headlines are like magnets for certain sorts of people - image/status obsessed.

Although I believe while their headlines are well written, their body copy doesn't always match up to being supernaturally compelling and awesome

12-06-2008, 08:04 AM	#1
OnlineMasterMind Advanced Warrior War Room Member Join Date: May 2008 Posts: 530 Thanks: 62 Thanked 52 Times in 30 Posts	AOL Has Some of The Best Copy Online I'm constantly seeing good copy for their main page... Here's one I just saw... ---------- "Britney Accused Of 'Deadly' Tricks" Mag Unveils Alarming Claims About How She Got Skinny: Ugly Allegations ----------- And of course "ugly allegations" is the clickable link lol - that's good I've been kind of brainwashed by some of the heavy hitters in copy that all big companies haven't a clue how to advertise... but of course, we know that's not true...as a lot of them end up writing for them! CNN is another good channel to watch... yes, it's one of the most petty, negative cable news channels, but pay attention and you'll find a lot of good lessons and you may notice the origins of A LOT hot converting phrases - i.e - "Breaking News" or "Breaks Her Silence" ...etc ...etc

12-18-2008, 08:27 AM	#2
Alex Malave Active Warrior War Room Member Join Date: Dec 2008 Location: Vegas Baby Posts: 72 Thanks: 0 Thanked 23 Times in 4 Posts Social Networking Contact Info	Re: AOL Has Some of The Best Copy Online I think any big company who consistently measures their response will eventually figure it out. Apple also has some killer copy.

12-23-2008, 09:15 AM	#3
cornell Active Warrior War Room Member Join Date: Sep 2006 Location: Montego Bay, Jamaica Posts: 31 Thanks: 1 Thanked 3 Times in 2 Posts	Re: AOL Has Some of The Best Copy Online MSN, too. Their headlines are pretty good.

12-23-2008, 10:59 AM	#4
gcjmarkets HyperActive Warrior War Room Member Join Date: May 2008 Location: , , USA. Posts: 130 Blog Entries: 2 Thanks: 4 Thanked 21 Times in 17 Posts Social Networking Contact Info	Re: AOL Has Some of The Best Copy Online This may be off the wall but has anyone seen apple's latest commercial with Steve Job's and Bill Gates hanging the christmas lights on the tree. I thought it was hilarous and shows Apple's out of the box thinking
	The 7 Secrets To Websites That Sell Free Download! Get My Offline Marketing Playbook membership for free as a Beta Tester

12-23-2008, 06:11 PM	#5
Destin Cribbs HyperActive Warrior War Room Member Join Date: Oct 2007 Location: , , USA. Posts: 157 Thanks: 0 Thanked 4 Times in 1 Post Contact Info	Re: AOL Has Some of The Best Copy Online Its hard to look at big company advertising as the kind you see here. Mostly becuase they aren't advertising to sell the product always right then and there. they just need to stick in your head enough to where when you go to the store or out to eat you feel comfortable and familiar with that certain product, where as the internet is writing copy to sell right here and right now! haha
	You Absolutely Can't Miss This Copy Deal For The Holidays! You Give Me SOmething To Do And I Give You Great Copy At A Cheap Price! http://www.warriorforum.com/warrior-...e-you-can.html

12-27-2008, 12:24 AM	#6
Nathan Denton HyperActive Warrior War Room Member Join Date: Jun 2008 Location: Melbourne, Australia. Posts: 282 Thanks: 21 Thanked 17 Times in 17 Posts Social Networking Contact Info	Re: AOL Has Some of The Best Copy Online i dont think these websites are necessarily masters at good copywriting, they just right catchy headlines which grabs the readers attention. You can learn a lot from there methods. Nathan
	Who Stole My Signature??

12-29-2008, 10:18 PM	#7
MisterEThoughts Freelance Writer Join Date: May 2007 Location: Bayarea, CA , USA. Posts: 30 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking Contact Info	Re: AOL Has Some of The Best Copy Online Yea, they are not bad.
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01-06-2009, 07:11 PM	#8
UnityinAustralia Looking for JV partners Join Date: Jan 2009 Posts: 21 Thanks: 0 Thanked 2 Times in 2 Posts	Re: AOL Has Some of The Best Copy Online Never thought of it that way, but yeah - those headlines are like magnets for certain sorts of people - image/status obsessed. Although I believe while their headlines are well written, their body copy doesn't always match up to being supernaturally compelling and awesome