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02-27-2011, 10:35 PM
| #1 |
| Obsessed Warrior War Room Member  Join Date: Jul 2010 Location: Titletown, USA
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|  Would This Be WEIRD?
I've been looking for a copywriter lately and I had a weird thought... Has anyone ever tried a "copywriting contest?" I want to hire 2-3 copywriters, and have each of them write me a piece of copy. I would pay them each upfront, but the person with the highest percentage conversions (using split testing on Google) would get a percentage of every sale I made for a year or two after launch. Good or bad idea? Any takers?? |
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02-27-2011, 10:58 PM
| #2 |
| Obsessed Warrior War Room Member Join Date: Jul 2010 Location: Titletown, USA
Posts: 371
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Thanked 76 Times in 44 Posts
| Re: Would This Be WEIRD?
Has anyone ever tried anything like this before. I'm thinking that the competition would be fun and profitable  |
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02-28-2011, 12:13 AM
| #3 |
| IM Marketer War Room Member Join Date: Feb 2011
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| Re: Would This Be WEIRD?
Its a perfectly valid idea, go for it
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02-28-2011, 02:30 AM
| #4 |
| HyperActive Warrior War Room Member  Join Date: Dec 2007 Location: Tampere, Finland.
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| Re: Would This Be WEIRD?
Well, if you don't mind paying three separate fees to find the one that converts the best.. go for it. |
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02-28-2011, 08:09 AM
| #5 | |
| HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Port Saint Lucie, FL
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| Re: Would This Be WEIRD? Quote:
Places like Boardroom, Rodale, and other major mailers do this pretty often. Gene Schwartz called it the "Superbowl" for copywriters. Good stuff. You're pretty much having them compete to create a control. If you hire some good copywriters, this would be a very productive use of money. Best, Angel PS. BTW, if you actually do this... don't just toss those other two pieces if they do convert almost as well. For example, if the top letter converts at 4% (which is wow) and the 2nd converts at 3.5% and the 3rd converts at 2.9%... Those are very good conversion rates and good to have on hand when the control dries out. | |
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02-28-2011, 09:20 AM
| #6 |
| Godfather Of Persuasion War Room Member  Join Date: Oct 2006 Location: Los Angeles - Tampa - Raleigh
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| Re: Would This Be WEIRD?
A contest like this started my entire career. And... I wasn't paid. Neither was anyone else. I beat out 7 others, with copy that outsold all of them combined. The rest is history. |
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02-28-2011, 02:27 PM
| #7 |
| In House In a Fez War Room Member  Join Date: Sep 2009
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| Re: Would This Be WEIRD?
Not at all. I've been thinking of adding a bounty for beating my controls to my signature. Standing $X prize for out performing my control.
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Occasionally Relevant.
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03-01-2011, 07:51 AM
| #8 | |
| Obsessed Warrior War Room Member Join Date: Jul 2010 Location: Titletown, USA
Posts: 371
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Thanked 76 Times in 44 Posts
| Re: Would This Be WEIRD? Quote:
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03-01-2011, 07:54 AM
| #9 |
| HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Port Saint Lucie, FL
Posts: 403
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| Re: Would This Be WEIRD?
Understandable. But most "big copywriters" or people with a lot of proven experience don't have the time to take a project on performance basis only. Too many factors outside of their control. Now, you can try some young copywriters out. You might strike gold. Some lucky dog got Vin Montello (as Vin said). Dan Kennedy's first gig was writing a beat-the-control for Gary Halbert for just $500 if he beat it. Truthfully, most young copywriters don't want the huge monetary reward (though they do want some). What they really want is to kick-start their career - testimonials, referrals, repeated future work, etc. If you can work that in, you might have good results. There are a hundred ways to skin this cat. Best, Angel |
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