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Old 03-03-2011, 03:41 PM   #1
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Default Editorial Adwords Ads

Have you seen these editorial type Adwords ads (that's what they are, right?) being run by The Motley Fool? I just started seeing them for the first time and instantly thought, damn... why I haven't seen anything like this until now.



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Old 03-03-2011, 08:01 PM   #2
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Default Re: Editorial Adwords Ads

Quote:
Have you seen these editorial type Adwords ads (that's what they are, right?) being run by The Motley Fool? I just started seeing them for the first time and instantly thought, damn... why I haven't seen anything like this until now.
They're display ads. This one just happens to be all text. Most have a graphical element included.

They've been around for a good while. I see them mainly on news sites, but I'm sure they're displayed elsewhere as well.

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Old 03-04-2011, 07:39 AM   #3
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Default Re: Editorial Adwords Ads

I see them on my local papers website and even before I started studying copywriting I figured it a good technique. I always tend to admire cleverness.
Perhaps that's why I get giddy reading copy nazi's work.

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Old 03-04-2011, 08:02 AM   #4
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Default Re: Editorial Adwords Ads

This ad has been running for some time... maybe even a year or more.

There's a similar one that's been running for a while too with the headline "The Death of Wal-Mart," not for Motley Fool though.

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Old 03-04-2011, 10:22 AM   #5
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Default Re: Editorial Adwords Ads

Wait... the Wal-Mart ad is for Motley Fool.

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