Fear Test Headline Proves Successful

Vincenzo Oliva · 03-03-2011, 05:02 PM

I'm promoting this CPA offer "African Mango" on youtube. After 2 weeks with:
"African Mango Amazing Weight Loss Discovery" 89 Views

Next 2 weeks:

"Is Dr Oz Right? Is African Mango an Amazing Weight Loss Discovery or Could it Kill You?" 1816 Views

Fear tactics work well to capture curiosity.

perryny · 03-03-2011, 05:44 PM

You don't thing Dr. Oz might have had something to do with a few more visitors? What if Dr. Oz just promised to share his African Mango Amazing Weight Loss Discovery?

markpocock · 03-05-2011, 05:44 AM

The Dr Oz bit adds proof and credibility to your headline. I suspect adding the good doctor has helped a great deal -

warguru · 03-05-2011, 07:04 AM

Quote:

Originally Posted by Vincenzo Oliva

I'm promoting this CPA offer "African Mango" on youtube. After 2 weeks with:
"African Mango Amazing Weight Loss Discovery" 89 Views

Next 2 weeks:

"Is Dr Oz Right? Is African Mango an Amazing Weight Loss Discovery or Could it Kill You?" 1816 Views

Fear tactics work well to capture curiosity.

Have you tried using just "Is African Mango an Amazing Weight Loss Discovery or Could it Kill You?"

chinedu86 · 03-05-2011, 01:43 PM

The fear factor,it really does move people.No one wants to die afterall.

The Niche Man · 03-05-2011, 02:34 PM

The Dr Oz mention does get your attention, but I agree it's the fear element that gives you that extra shove to read the rest of the sales piece. If nothing else I'd be inclined to satisfy my curiosity as to which choice it is, especially if I'm desperate to lose weight and have tried everything else.

travlinguy · 03-05-2011, 05:16 PM

It's true that fear sells in certain situations. Life insurance is probably the best example.

You changed the title of your Youtube flick and got lots more views. Does your video address any of the downside to African Mango like, "It could kill you..."

What I'm getting at is, if you've got a title that hints at something that is really bad about a product (like killing you) and the video has little or nothing about what was in the headline (like killing you) then people feel like they've been lied to and even if they liked your stuff in the vid they won't buy because you left them with a weird feeling - you didn't keep the promise in the header. People are funny that way...

Just a thought.

Rezbi · 03-05-2011, 06:56 PM

Why not try both way - with and without fear - but include Dr. Oz in both?

Test them both and you'll have your answer.

Jerry Brisbane · 03-06-2011, 04:09 AM

First up, good on you for running the test.

The gap between the two figures (89 Vs 1896) is REALLY very big. And I'm wondering if there haven't been some other issues influencing this that might be skewing things a bit for you?

Perhaps some traffic / SEO work that kicked in? Dunno.

That aside, the others are right. There are TWO variables here. The "Dr" and the 'Negative".

It is really difficult to apply discipline with tests, and ONLY change just ONE thing each time.

I just had this with a client's website recently, where he wanted to change the number of "mandatory' fields on his response form, AND change his pricing at the same time.

That wasn't going to tell him which made the difference, so we convinced him to let us change just ONE item (The mandatories) and test that first.

03-03-2011, 05:02 PM	#1
Vincenzo Oliva Advanced Profit Engineer War Room Member Join Date: Sep 2010 Location: Austin Texas Posts: 627 Thanks: 11 Thanked 178 Times in 133 Posts Social Networking Contact Info	Fear Test Headline Proves Successful I'm promoting this CPA offer "African Mango" on youtube. After 2 weeks with: "African Mango Amazing Weight Loss Discovery" 89 Views Next 2 weeks: "Is Dr Oz Right? Is African Mango an Amazing Weight Loss Discovery or Could it Kill You?" 1816 Views Fear tactics work well to capture curiosity.

03-03-2011, 05:44 PM	#2
perryny Rob Perry - Computer Guy War Room Member Join Date: Apr 2009 Posts: 378 Blog Entries: 1 Thanks: 196 Thanked 77 Times in 41 Posts	Re: Fear Test Headline Proves Successful You don't thing Dr. Oz might have had something to do with a few more visitors? What if Dr. Oz just promised to share his African Mango Amazing Weight Loss Discovery?
	IT Marketing Computer Consulting Computer Consulting New York

03-05-2011, 05:44 AM	#3
markpocock HyperActive Warrior Join Date: Nov 2007 Location: Bude, Cornwall , United Kingdom. Posts: 126 Thanks: 4 Thanked 49 Times in 35 Posts Social Networking	Re: Fear Test Headline Proves Successful The Dr Oz bit adds proof and credibility to your headline. I suspect adding the good doctor has helped a great deal -
	"You're One Good Sales Letter Away From Massive Success" Mentored by 2 A-List Copywriters - David Garfinkel & Parris Lampropoulos www.markpocock.com

03-05-2011, 01:43 PM	#5
chinedu86 Active Warrior Join Date: Sep 2010 Posts: 68 Thanks: 0 Thanked 7 Times in 5 Posts	Re: Fear Test Headline Proves Successful The fear factor,it really does move people.No one wants to die afterall.
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03-05-2011, 02:34 PM	#6
The Niche Man Niche Hunting Warrior Join Date: Feb 2011 Location: Beach, California Posts: 1,190 Thanks: 184 Thanked 230 Times in 151 Posts	Re: Fear Test Headline Proves Successful The Dr Oz mention does get your attention, but I agree it's the fear element that gives you that extra shove to read the rest of the sales piece. If nothing else I'd be inclined to satisfy my curiosity as to which choice it is, especially if I'm desperate to lose weight and have tried everything else.
	How To ... Create, Find or Improve Money-Making ‘‘Niche Products and Services’’ -- Faster! <=

03-05-2011, 05:16 PM	#7
travlinguy Senior Warrior Member War Room Member Join Date: Jun 2008 Location: Northern Hemisphere, for now. Posts: 2,937 Thanks: 1,315 Thanked 1,634 Times in 955 Posts Contact Info	Re: Fear Test Headline Proves Successful It's true that fear sells in certain situations. Life insurance is probably the best example. You changed the title of your Youtube flick and got lots more views. Does your video address any of the downside to African Mango like, "It could kill you..." What I'm getting at is, if you've got a title that hints at something that is really bad about a product (like killing you) and the video has little or nothing about what was in the headline (like killing you) then people feel like they've been lied to and even if they liked your stuff in the vid they won't buy because you left them with a weird feeling - you didn't keep the promise in the header. People are funny that way... Just a thought.
	How To Launch A Successful WSO \| WSO Of The Day \| 2941 Power Swipes To Improve Your Writing!

03-05-2011, 06:56 PM	#8
Rezbi Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom. Posts: 1,547 Thanks: 226 Thanked 215 Times in 181 Posts Social Networking Contact Info	Re: Fear Test Headline Proves Successful Why not try both way - with and without fear - but include Dr. Oz in both? Test them both and you'll have your answer.
	How To Make A Mint As A High-Paid Expert Free 13-Point Copy Inspection Makes Your Website Sell Like Crazy …

03-06-2011, 04:09 AM	#9
Jerry Brisbane Warrior Member Join Date: Mar 2011 Location: Australia Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Fear Test Headline Proves Successful First up, good on you for running the test. The gap between the two figures (89 Vs 1896) is REALLY very big. And I'm wondering if there haven't been some other issues influencing this that might be skewing things a bit for you? Perhaps some traffic / SEO work that kicked in? Dunno. That aside, the others are right. There are TWO variables here. The "Dr" and the 'Negative". It is really difficult to apply discipline with tests, and ONLY change just ONE thing each time. I just had this with a client's website recently, where he wanted to change the number of "mandatory' fields on his response form, AND change his pricing at the same time. That wasn't going to tell him which made the difference, so we convinced him to let us change just ONE item (The mandatories) and test that first.