Joe Sugarman question

jimbo13 · 03-08-2011, 03:41 AM

Hello there,

Perhaps I am being a little lazy but could someone tell me if these 3 books are essentially the same?

1.Triggers
2.Advertising Secrets of the Written Word
3.Ad Week Copywriting Handbook

Amazon reviews would suggest that the content of number 1. is in number 2. and that number 3. is word for word the same as number 2. but having some internet additions in.

I am trying to work out why numbers 1. and 2. are on sale for between £50 and £100 yet the newer number 3. is £10 which seems reasonable for a book.

Thanks in advance.

Dan (yeah I know it says Jimbo13)

PS:I am in the UK those are pound signs. I have met US citizens who don't recognise them although I suspect you all do.

AdmiralGloom · 03-08-2011, 04:23 AM

First off The Adweek Copywriting Handbook is a fantastic piece of work. It was a great read and I feel much more confident in my skills as a copywriter.

I hear that Advertising Secrets of the Written Word is an exact copy of his last book...but I cannot be for sure.

I have also heard the same thing with Triggers.

But do pick up a copy of Adweek, it is one of my faves

Ethan

jimbo13 · 03-08-2011, 05:16 AM

Ethan

Thank you very much.

Rgds
Dan

Justin Quick · 03-08-2011, 10:02 AM

Hey Dan,

First off, book "number 2" predates book "number 3". Advertising Secrets is the first of three series, containing what Joe taught during a (I think) $5,000 seminar. It is one of the most amazing copywriting books I've ever read. In my opinoin, you should get that one and forget Number 3.

Besides that, number 1 is Not the same as the others. It's good but it won't beat Advertising Secrets. Have fun!

Justin

Bruce Wedding · 03-08-2011, 10:12 AM

If you have to buy one, buy Advertising Secrets. I have Triggers also and it is 90% the same. But I bought it because I found an autographed, serialized edition in pristine condition at a used book store for $3

travlinguy · 03-08-2011, 11:13 AM

Take a look at The Buy Impulse by Danny Wall. It's pretty much a blatent knock-off of Sugarman's Triggers. It's an ebook so do a search for it and you might get lucky and find it as a give-away somewhere. Good luck.

Loren Woirhaye · 03-08-2011, 11:22 AM

"Triggers" has a few more triggers in it than "Advertising Secrets"
as I recall, but the core thinking is the same.

Allegedly "Adweek" is an updated version of "Secrets" and should
thus be more current. I haven't read it though.

I will say this - "Advertising Secrets" in hardcover is a really nicely-made
book. If you just want the information and not the nice book, get
"Adweek".

"Triggers" was findable as a open PDF on the internet a while back.

jimbo13 · 03-08-2011, 12:15 PM

Thanks to all above and any to come below.

Much appreciated
Dan

Alex Cohen · 03-08-2011, 12:50 PM

"Triggers" has 30 persuasion triggers. "Ad Week Copywriting Handbook" has 31.

HOWEVER

Ad Week (the later book) omits 4 that Triggers has and includes 5 that Triggers doesn't.

Alex

jimbo13 · 03-08-2011, 01:17 PM

Okay Alex.

So when I buy Adweek and finish reading I'll give you a bell

Rgds
Dan

Alex Cohen · 03-08-2011, 01:26 PM

Quote:

Originally Posted by jimbo13

Okay Alex.

So when I buy Adweek and finish reading I'll give you a bell

Rgds
Dan

LOL

The four persuasion triggers in "Triggers" but not in "Adweek" are ...

Objection raising
Objection resolution
Emotion
Patterning

Adweek is, of course, a whole lot more than just the 31 persuasion triggers. They only take up 60 of the 330+ pages.

Alex

jimbo13 · 03-08-2011, 01:52 PM

Thanks Alex.

Best wishes
Dan

scrofford · 03-08-2011, 02:57 PM

I am currently reading the Adweek book, and it's excellent...I haven't read the other two because as mentioned earlier they are pretty much exactly the same as the Adweek book...

Andrew Skelly · 03-14-2011, 06:16 PM

I say read them all! TWICE!

jtunkelo · 03-17-2011, 09:13 AM

The Adweek book is simply brilliant. It's got everything, pretty much. I keep going back to it for a brain cleanse every few months.

MikeHumphreys · 03-17-2011, 09:24 AM

Definitely go with Ad Week Copywriting Handbook. It's an excellent book... one of the best sub $20 copywriting books I've read to date, especially if you've already done some groundwork training in copywriting.

I don't have time to dig it out but in a few of the Amazon reviews of Ad Week Copywriting Handbook, someone else spells out the updated changes.

If you really want to go hardcore, then buy and study all three.

03-08-2011, 03:41 AM	#1
jimbo13 HyperActive Warrior War Room Member Join Date: Mar 2011 Location: England Posts: 359 Thanks: 315 Thanked 194 Times in 159 Posts	Joe Sugarman question Hello there, Perhaps I am being a little lazy but could someone tell me if these 3 books are essentially the same? 1.Triggers 2.Advertising Secrets of the Written Word 3.Ad Week Copywriting Handbook Amazon reviews would suggest that the content of number 1. is in number 2. and that number 3. is word for word the same as number 2. but having some internet additions in. I am trying to work out why numbers 1. and 2. are on sale for between £50 and £100 yet the newer number 3. is £10 which seems reasonable for a book. Thanks in advance. Dan (yeah I know it says Jimbo13) PS:I am in the UK those are pound signs. I have met US citizens who don't recognise them although I suspect you all do.

03-08-2011, 04:23 AM	#2
AdmiralGloom HyperActive Warrior War Room Member Join Date: Oct 2010 Location: Rochester, Minnesota Posts: 336 Thanks: 63 Thanked 100 Times in 34 Posts Social Networking Contact Info	Re: Joe Sugarman question First off The Adweek Copywriting Handbook is a fantastic piece of work. It was a great read and I feel much more confident in my skills as a copywriter. I hear that Advertising Secrets of the Written Word is an exact copy of his last book...but I cannot be for sure. I have also heard the same thing with Triggers. But do pick up a copy of Adweek, it is one of my faves Ethan
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03-08-2011, 05:16 AM	#3
jimbo13 HyperActive Warrior War Room Member Join Date: Mar 2011 Location: England Posts: 359 Thanks: 315 Thanked 194 Times in 159 Posts	Re: Joe Sugarman question Ethan Thank you very much. Rgds Dan

03-08-2011, 10:02 AM	#4
Justin Quick Prodigy War Room Member Join Date: Jan 2010 Location: Charlotte, NC Posts: 34 Blog Entries: 1 Thanks: 13 Thanked 22 Times in 13 Posts Social Networking	Re: Joe Sugarman question Hey Dan, First off, book "number 2" predates book "number 3". Advertising Secrets is the first of three series, containing what Joe taught during a (I think) $5,000 seminar. It is one of the most amazing copywriting books I've ever read. In my opinoin, you should get that one and forget Number 3. Besides that, number 1 is Not the same as the others. It's good but it won't beat Advertising Secrets. Have fun! Justin

03-08-2011, 10:12 AM	#5
Bruce Wedding The Reality Check War Room Member Join Date: Apr 2006 Location: Cancun, Quintana Roo, MX Posts: 3,622 Thanks: 322 Thanked 563 Times in 255 Posts Social Networking Contact Info	Re: Joe Sugarman question If you have to buy one, buy Advertising Secrets. I have Triggers also and it is 90% the same. But I bought it because I found an autographed, serialized edition in pristine condition at a used book store for $3
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03-08-2011, 11:13 AM	#6
travlinguy Senior Warrior Member War Room Member Join Date: Jun 2008 Location: Northern Hemisphere, for now. Posts: 2,937 Thanks: 1,315 Thanked 1,634 Times in 955 Posts Contact Info	Re: Joe Sugarman question Take a look at The Buy Impulse by Danny Wall. It's pretty much a blatent knock-off of Sugarman's Triggers. It's an ebook so do a search for it and you might get lucky and find it as a give-away somewhere. Good luck.
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03-08-2011, 11:22 AM	#7
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,554 Blog Entries: 15 Thanks: 118 Thanked 921 Times in 659 Posts Social Networking Contact Info	Re: Joe Sugarman question "Triggers" has a few more triggers in it than "Advertising Secrets" as I recall, but the core thinking is the same. Allegedly "Adweek" is an updated version of "Secrets" and should thus be more current. I haven't read it though. I will say this - "Advertising Secrets" in hardcover is a really nicely-made book. If you just want the information and not the nice book, get "Adweek". "Triggers" was findable as a open PDF on the internet a while back.
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03-08-2011, 12:15 PM	#8
jimbo13 HyperActive Warrior War Room Member Join Date: Mar 2011 Location: England Posts: 359 Thanks: 315 Thanked 194 Times in 159 Posts	Re: Joe Sugarman question Thanks to all above and any to come below. Much appreciated Dan

03-08-2011, 12:50 PM	#9
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Re: Joe Sugarman question "Triggers" has 30 persuasion triggers. "Ad Week Copywriting Handbook" has 31. HOWEVER Ad Week (the later book) omits 4 that Triggers has and includes 5 that Triggers doesn't. Alex

03-08-2011, 01:17 PM	#10
jimbo13 HyperActive Warrior War Room Member Join Date: Mar 2011 Location: England Posts: 359 Thanks: 315 Thanked 194 Times in 159 Posts	Re: Joe Sugarman question Okay Alex. So when I buy Adweek and finish reading I'll give you a bell Rgds Dan

03-08-2011, 01:52 PM	#12
jimbo13 HyperActive Warrior War Room Member Join Date: Mar 2011 Location: England Posts: 359 Thanks: 315 Thanked 194 Times in 159 Posts	Re: Joe Sugarman question Thanks Alex. Best wishes Dan

03-08-2011, 02:57 PM	#13
scrofford Steve Crofford War Room Member Join Date: Aug 2009 Location: Marysville, Wa Posts: 1,781 Thanks: 577 Thanked 276 Times in 208 Posts Social Networking Contact Info	Re: Joe Sugarman question I am currently reading the Adweek book, and it's excellent...I haven't read the other two because as mentioned earlier they are pretty much exactly the same as the Adweek book...

03-14-2011, 06:16 PM	#14
Andrew Skelly Marketing Warrior War Room Member Join Date: Aug 2010 Location: Toronto, Ontario Posts: 126 Thanks: 19 Thanked 42 Times in 28 Posts Social Networking	Re: Joe Sugarman question I say read them all! TWICE!
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03-17-2011, 09:13 AM	#15
jtunkelo HyperActive Warrior War Room Member Join Date: Dec 2007 Location: Tampere, Finland. Posts: 158 Thanks: 30 Thanked 42 Times in 33 Posts Social Networking Contact Info	Re: Joe Sugarman question The Adweek book is simply brilliant. It's got everything, pretty much. I keep going back to it for a brain cleanse every few months.
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03-17-2011, 09:24 AM	#16
MikeHumphreys Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA Posts: 2,831 Thanks: 873 Thanked 776 Times in 406 Posts Social Networking	Re: Joe Sugarman question Definitely go with Ad Week Copywriting Handbook. It's an excellent book... one of the best sub $20 copywriting books I've read to date, especially if you've already done some groundwork training in copywriting. I don't have time to dig it out but in a few of the Amazon reviews of Ad Week Copywriting Handbook, someone else spells out the updated changes. If you really want to go hardcore, then buy and study all three.
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