Sales page on a content site

andreac · 03-09-2011, 11:52 AM

Hi,
I'm new here, so please be gentle!
I run a blog on consulting and I also offer multiple information products and have Adsense ads on the site.

My site has a lot of traffic and a great sign-up rate for the newsletter, but the conversion rate on the information products could be better. I know some of this is because people can click away to other site content or to the Adsense ads. However, I also have good conversion on Adsense ads and my existing sales page for my major ebook is ranked well.

I'm looking at restructuring some of my content and generating new images for my ebooks (started experimenting with this yesterday). But I wondered if anyone else had struggled with managing multiple issues on a site. I can see that one solution would be to push all the other content and ads away from the info product sales page. Or perhaps I should just work on the sales page a bit more and aim at tweaking the content. I had found that keeping the page with the same format as the rest of the site helped with the trust factor (before I redesigned the site last year, I did not have any ads on the same page, but conversions actually went up when I put the ads on the same page, oddly enough).

Caveat: I am a marketing consultant, but this is my own baby and it doesn't get quite the same time, attention or emotional distance that projects for my clients get.

Thanks very much. This is a work in progress, so I welcome and appreciate all help. I imagine I'm not the first person with a popular content blog to run up against this issue, so if someone has asked this before, I apologize and welcome the links to those threads.

ASCW · 03-09-2011, 11:59 AM

If I were you I'd try and mirror what Eban Pagan's Double Your Dating Site does.

Double Your Dating | Program Catalog

Notice how there are "content" pages (which are actually sales pitches in disguise)

but then when you get right down to it there is the "program catalog" section.

Everything from then on out takes you to an isolate sales page.

Which seems to be what you are having trouble with.

Hope gives you some ideas.

travlinguy · 03-09-2011, 12:07 PM

There's absolutely no point in commenting with what you've revealed because it's not nearly enough information. Create a sig file with the link there and you'll get much better feedback. Good luck.

andreac · 03-09-2011, 12:19 PM

Thanks, TravelingGuy. I thought my sig would auto update, but I will see if it appears here.

andreac · 03-12-2011, 05:01 PM

ASCW, thanks for your thoughts. Would you suggest taking them away from all the site's headers and so on - so that it is a dedicated page for each product? Just wondering how to manage that, as I see the catalogue growing over time. Or perhaps the way to introduce other products is through follow-ups and so on and I can worry about site stickiness later.

ASCW · 03-12-2011, 06:42 PM

If you email me at AndyWilson22@gmail.com - And send me to your site we can go into further detail from there.

-Andy

03-09-2011, 11:52 AM	#1
andreac Warrior Member Join Date: Mar 2011 Posts: 9 Thanks: 0 Thanked 1 Time in 1 Post	Sales page on a content site Hi, I'm new here, so please be gentle! I run a blog on consulting and I also offer multiple information products and have Adsense ads on the site. My site has a lot of traffic and a great sign-up rate for the newsletter, but the conversion rate on the information products could be better. I know some of this is because people can click away to other site content or to the Adsense ads. However, I also have good conversion on Adsense ads and my existing sales page for my major ebook is ranked well. I'm looking at restructuring some of my content and generating new images for my ebooks (started experimenting with this yesterday). But I wondered if anyone else had struggled with managing multiple issues on a site. I can see that one solution would be to push all the other content and ads away from the info product sales page. Or perhaps I should just work on the sales page a bit more and aim at tweaking the content. I had found that keeping the page with the same format as the rest of the site helped with the trust factor (before I redesigned the site last year, I did not have any ads on the same page, but conversions actually went up when I put the ads on the same page, oddly enough). Caveat: I am a marketing consultant, but this is my own baby and it doesn't get quite the same time, attention or emotional distance that projects for my clients get. Thanks very much. This is a work in progress, so I welcome and appreciate all help. I imagine I'm not the first person with a popular content blog to run up against this issue, so if someone has asked this before, I apologize and welcome the links to those threads.
	Last edited by andreac; 03-09-2011 at 12:18 PM. Reason: typo

03-09-2011, 11:59 AM	#2
ASCW Andy Wilson War Room Member Join Date: Oct 2009 Location: Seattle, WA Posts: 259 Thanks: 59 Thanked 94 Times in 60 Posts	Re: Sales page on a content site If I were you I'd try and mirror what Eban Pagan's Double Your Dating Site does. Double Your Dating \| Program Catalog Notice how there are "content" pages (which are actually sales pitches in disguise) but then when you get right down to it there is the "program catalog" section. Everything from then on out takes you to an isolate sales page. Which seems to be what you are having trouble with. Hope gives you some ideas.
	COPYWSO: Cash Magnet Emails Force Readers to Open Your Emails, Clickthrough And Buy. Salesboostcopywriter.com

03-09-2011, 12:07 PM	#3
travlinguy Senior Warrior Member War Room Member Join Date: Jun 2008 Location: Northern Hemisphere, for now. Posts: 2,937 Thanks: 1,315 Thanked 1,634 Times in 955 Posts Contact Info	Re: Sales page on a content site There's absolutely no point in commenting with what you've revealed because it's not nearly enough information. Create a sig file with the link there and you'll get much better feedback. Good luck.
	How To Launch A Successful WSO \| WSO Of The Day \| 2941 Power Swipes To Improve Your Writing!

03-09-2011, 12:19 PM	#4
andreac Warrior Member Join Date: Mar 2011 Posts: 9 Thanks: 0 Thanked 1 Time in 1 Post	Re: Sales page on a content site Thanks, TravelingGuy. I thought my sig would auto update, but I will see if it appears here.
	Become a Consultant Blog Consulting Fees Guide

03-12-2011, 05:01 PM	#5
andreac Warrior Member Join Date: Mar 2011 Posts: 9 Thanks: 0 Thanked 1 Time in 1 Post	Re: Sales page on a content site ASCW, thanks for your thoughts. Would you suggest taking them away from all the site's headers and so on - so that it is a dedicated page for each product? Just wondering how to manage that, as I see the catalogue growing over time. Or perhaps the way to introduce other products is through follow-ups and so on and I can worry about site stickiness later.
	Become a Consultant Blog Consulting Fees Guide

03-12-2011, 06:42 PM	#6
ASCW Andy Wilson War Room Member Join Date: Oct 2009 Location: Seattle, WA Posts: 259 Thanks: 59 Thanked 94 Times in 60 Posts	Re: Sales page on a content site If you email me at AndyWilson22@gmail.com - And send me to your site we can go into further detail from there. -Andy
	COPYWSO: Cash Magnet Emails Force Readers to Open Your Emails, Clickthrough And Buy. Salesboostcopywriter.com