FEEDBACK NEEDED: How Can I Increase My Conversions?

[LifestyleTrans]

ATTENTION COPYWRITERS!

This is my sales page that I've had for several months now:

How To Cure Chicken Pox In 3 Days Or Less - Fast Chicken Pox Cure

It's a remedy niche site on how to cure Chicken Pox.

My product is up on Clickbank. It has been converting and making me money every month, but I know it can be MUCH better.

I do some testing here and there (right now testing an exit pop-up discount), but I am wondering if I can get some experienced copywriters to take a look at it and give me feedback.

What can I do to improve conversions?

FEEDBACK NEEDED!

[travlinguy]

Okay, I wonder how many people will buy a remedy for something that heals by itself.

Anyway... get rid of the 7-Step thingy. That's too much for most people and will work against you. Instead try something like, "our simple step-by-step method that even young school children find simple!" or something similarly patronizing... Good luck.

[LifestyleTrans]

Thanks, good point. Will definitely test another headline.

Will eventually heal itself... YES, but with any niche market, we sell information. Information is already found out there for free, but people still PAY for it because it's useful and saves time and makes them feel better. :-)

[Per Action Rob]

If you play around with the live version you're going to piss off the affiliates that are running traffic to it already so I'm assuming you're going to test it yourself privately.

At the very least you have no exit pop on the main page. You should be popping a special offer, free report opt in, etc. Pretty hard not to increase profits by testing a few exit monetization strategies on a page that already makes sales.

[LifestyleTrans]

Originally Posted by Per Action Rob

If you play around with the live version you're going to piss off the affiliates that are running traffic to it already so I'm assuming you're going to test it yourself privately.

At the very least you have no exit pop on the main page. You should be popping a special offer, free report opt in, etc. Pretty hard not to increase profits by testing a few exit monetization strategies on a page that already makes sales.

Yup already test it privately with my traffic.

And I have a exit pop-up I've been split testing but hasn't converted yet. It's $10 off, but here it is:

How To Cure Chicken Pox In 3 Days Or Less - Fast Chicken Pox Cure

[Bruce Wedding]

More paragraphs, in the copy and testimonial.

Wow! Your testimonials scare me. I don't want to read 30-50 lines of solid text.

Edit ruthlessly.

[Daniel Harper]

That's a really bloated headline.

I agree with the sentiment that people aren't going to want to buy a cure for something that cures itself.

Why not sell "relief" instead of "cure"?

[marketingintheveins]

You should change the headline to,

"New 1 Click Software Stolen From Guru Rids Your Itchy Body Of Chicken Pox In One Hour Or Less... Guaranteed Or Your Money Back"

That would convert like gangbusters!!

And change the heading for the "Success Stories" to "Cured" or something related to what they your USP.

Or "Another Chicken Pox Free Customer"

[ASCW]

I didn't go through this word for word. In fact I mostly skimmed it.
So here's 1 quick take-away.

Try to provide some more space in between sentences and paragraphs.

There are too many walls of text that make reading more difficult than it should be.

They don't "want" to read your copy.
It's your job to make reading it easier than not reading it.

That's it for now.

-Andy

[andreac]

Spell check your main page. I spotted at least two major typos. While there are more strategic ways to improve, these are quick fixes that can help with conversion right away.

[nick1980]

Also, keep the font consistent throughout, and get rid of the huge, "shouty" bullet points. They're not necessary. If you keep the text neat and tidy, it will be a lot easier to read.

[LifestyleTrans]

Thanks for the feedback so far!

I'm going to be doing a lot of split tests on different parts of it.

One thing I was also thinking about considering is having made a template for the sales letter. For example, a nice header, footer, background, testimonial graphics, etc... just so that it looks nice and consistent throughout. Do you think this would be worthwhile for this niche and increase conversions?

Also, perhaps there is some skepticism for this niche, so what about doing a $1 or $5 trial and they get billed the rest after 3 days or 7 days or something?

[Marty Foley]

You've been given some good advice in this thread so far.

When boosting conversion rates also consider the quality of your traffic.

I'd suggest putting Google Analytics on your site and setting up some conversion goals. Then analyze which traffic sources are working better for you, and ramp up the traffic sources that are working.

Marty Foley ~ Traffic and Conversion Mad Scientist

[alsoforum]

I agree with the sentiment that people aren't going to want to buy a cure for something that cures itself.

[nateall]

I liked it overall, but for such a quick fix and low price of the product, I thought it was way too long. I found one typo with verb tenses:

Remarkably, Almost All Chicken Pox
Sufferers Who Used This System
Was Cured Within 2-3 Days

Good luck!

[Bruce NewMedia]

Header is actually pretty good, which is usually not the case....(great pic of kid with pox) but the copy is very long, and VERY DENSE.

Paragraphs too long, testimonials too long, the page suffers from "oh my gosh, I can't read all this!" Long copy works best when it is easy to read and not intimidating.

Graphically, the page suffers from the "Everything Is Big and Important" syndrome.
....some less important portions need to be reduced in size and emphasis.

Another thought: Unconsciously readers may feel if the sales page is this long and involved, perhaps the 'cure' is also.
_____
Bruce

[LifestyleTrans]

Thanks, more great feedback.

I will be testing different headlines today and making some changes to see what difference in conversions I will see.

For the argument against people not interested in something that will cure itself, I disagree. Again, this product is ALREADY converting and makes $$ every month. Also quite a few affiliates on Clickbank are making sales with it. If you look in the remedy section of Clickbank, almost every condition there cures itself too!

For the long copy & paragraphs, I am going to experiment with changing it as mentioned here. Most of this sales letter I have modelled and studied from other remedy Clickbank products which convert pretty well.

I used to have a shorter sales letter and also have done a video sales letter too (Ryan Deiss Video Sales Letter Formula), but perhaps I could test a shorter sales letter again. I've always figured the more information you can provide them, the better. Most don't read it all anyways, but for the few who do and want to know all the details, it's there for them as well.

[LifestyleTrans]

I've begun applying some of the tips provided here - thanks again everyone.

I spell-checked the page and fixed those errors.

I added some spacing to the testimonials and other parts throughout the sales letter.

I'm also multi-variant testing several headlines right now, bullet points, banner or no banner, etc...

Some of you have said to make it shorter, which is something I can do. Should I just start cutting out certain segments and try that?

I'm also thinking about testing a video sales letter (have done one before in the past, but it was when I was selling it for $20 - it converted decently).

And what do you guys think about doing a $5 trial with Clickbank. Pay $5 and then 5 days later you pay the rest. Thoughts?

Any other ideas or suggestions I can experiment with?

[LifestyleTrans]

Originally Posted by Marty Foley

You've been given some good advice in this thread so far.

When boosting conversion rates also consider the quality of your traffic.

I'd suggest putting Google Analytics on your site and setting up some conversion goals. Then analyze which traffic sources are working better for you, and ramp up the traffic sources that are working.

Marty Foley ~ Traffic and Conversion Mad Scientist

Hi Marty, I have Google Goals set up and can see which keywords/content sources are converting.

All are very long-tail keywords... but there doesn't seem to be a consistency between them, they're all radically different long-tail keywords. What's the best way to optimize for these?

I could create an article for the very long-tail keywords, but the search volume would be so low since it's so specific, you know what I mean?

Thoughts?

[yibanbana]

I am totally agree with your oppinion.this post is very encouraging to people who want to know these topics.

[brik2500]

Originally Posted by LifestyleTrans

ATTENTION COPYWRITERS!

This is my sales page that I've had for several months now:

How To Cure Chicken Pox In 3 Days Or Less - Fast Chicken Pox Cure

It's a remedy niche site on how to cure Chicken Pox.

My product is up on Clickbank. It has been converting and making me money every month, but I know it can be MUCH better.

I do some testing here and there (right now testing an exit pop-up discount), but I am wondering if I can get some experienced copywriters to take a look at it and give me feedback.

What can I do to improve conversions?

FEEDBACK NEEDED!

Hey,

great effort. For some reason...Im using Fire Fox and

there are huge spaces/gaps between the paragraphs...and some

words are just HUGE....but I managed to get the gist of it.

One thing that I would say is during the beginning, focus on the "pain"

more.....by asking rhetorical questions that they may be facing....


Are you having a hard time sleeping at night due to PAINFUL ITCHINESS?

Is the itching so NERVE RACKING that you can barely stand it?

Blah blah blah...


then go into your spiel....


hope this helps somewhat...

[LifestyleTrans]

Thanks. I was just at a friends place looking at my site on his browser and noticed it's messed up somehow. That definitely is affecting conversions and need to fix that asap.