Top 3 Eyeball Grabbing Words?

[The Niche Man]

If you had a gun to your head by a crazed lunatic, demanding the top 3 eyeball grabbing words that go into sales letters ( no matter what the product), which words would you give him?

[Oxbloom]

Originally Posted by The Niche Man

If you had a gun to your head by a crazed lunatic, demanding the top 3 eyeball grabbing words that go into sales letters ( no matter what the product), which words would you give him?

Your premise dies with the idea, "(no matter what the product)."

Think about "granite," "gourmet," and "spa-style." Will these grab your eyes if you're buying a piece of software? How about if you're buying a house?

If you're buying a house, do you want to see the word, "Free?" Or will you automatically think you're dealing with a sleazeball developer who's trying to sell you something built on swampland?

How about "XXX," "fetish," and, "whips?"

I know you're hoping for something generic like, "FREE!," "NEW!" and, "you." But good luck with that.

[Alex Cohen]

Originally Posted by The Niche Man

If you had a gun to your head by a crazed lunatic, demanding the top 3 eyeball grabbing words that go into sales letters ( no matter what the product), which words would you give him?

Would that be before I lost control of my body functions or after? LOL

1. You/Your
2. Easy
3. Quick

Alex

[Hugh Thyer]

Under those circumstances I'd be inclined to give him
Armed lunatics rock

[Ken_Caudill]

You, love, because.

[alcymart]

1) You/Your
2) Love
3) Sexy


Bernard

[Alex Barboza]

1. Free
2. Scam
3. Revealed

[RichardJFox]

Buy
Reward
Free Help

[ewenmack]

"Wanna blow up this place?"

Added 2 as a free bonus.

Best,
Ewen

[writerval]

1. Free
2. Announcing
3. Discover

[Illumination]

1. Supercalifragilisticexpialidocious
2. Free
3. Automated

[daddyoh]

How-to

secret

guaranteed

[MikeHumphreys]

Originally Posted by The Niche Man

If you had a gun to your head by a crazed lunatic, demanding the top 3 eyeball grabbing words that go into sales letters ( no matter what the product), which words would you give him?

Here's your 3 words...


FREE Sex - Guaranteed!



Just kidding.

There is no cookie-cutter answer that works for every niche, product, or service.

Mike

P.S. Free and Guaranteed are usually pretty good words to work into a headline when they are the right fit.

[AdamWagner]

1. Free
2. Free
3. FREE

[charmi2008]

free
Automated
Automated

[Michael55555]

YES

WINNING

WIN

That simple... or maybe...

BEACH

MIMOSAS

RELAXATION...

Hmm.. I'll have to think about this more...

[tanken]

simple, instant, enormous

[Pusateri]

Change Your Password

[aaron56]

Simple, Unbelievable, Unlimited

[sunnyfilly]

Buy Or Die

[lacraiger]

Originally Posted by MikeHumphreys

FREE Sex - Guaranteed!

awesome!

[jtunkelo]

1. free
2. easy
3. guaranteed

[netwiseprofits]

"Words That Sell" -- by Richard Bayan

[tamarindcandy]

Grab! Eyeballs! Now!

No?

[amo992]

LOOK

READ

LISTEN

[Oxbloom]

I've been inclined lately to have my eyeballs grabbed by "meltdown," "tsunami," and "aftershock."

Which I don't recommend using in your marketing materials, because people will call you a ghoul, and your wife will say things like, "Oxbloom, go sleep on the couch."

[easytext]

FREE- People love free but we all know this word doesn't exist.
CHUCK NORRIS- I saw a WSO here and could not help but click on it
PASSIVE- people love to be lazy and when followed by "money that's a winner!

[rammonster]

Chuck Norris
You
Stop

Cheers,
rammonster

[amenwolf]

1.) How
2.)What
3.) Why

well either 3 of the 5... but I guess How places at the top...

[John_S]

If you had a gun to your head by a crazed lunatic, demanding the top 3 eyeball grabbing words that go into sales letters ( no matter what the product), which words would you give him?

Twenty-eight posts in this thread. Now what can I possibly list that could top that?

What hasn't already been listed? What hasn't even been hinted at? ("You" does come close ...if only people understood the point of using you.)

What could I, a humble [cough ...choke], regular guy-on-the-street use that would get any prospect in any industry to NOT throw the letter into the garbage immediately? What three words flag the attention and tell a reader in no uncertain terms the contents of the letter will be of interest?

1. Your prospect's first name

2. Your prospect's middle name

3. Your prospect's last name.

And for the experts opinining, computer geniuses all, a humble additional term from a lowly computer user .... MAIL MERGE. And no, I do not mean slamming in the recipient's name everywhere like a ham-handed novice.

...should a bonus, lightning round for this game be added: HOUSE LIST.

[wrcato2]

Originally Posted by The Niche Man

If you had a gun to your head by a crazed lunatic, demanding the top 3 eyeball grabbing words that go into sales letters ( no matter what the product), which words would you give him?

Hey, here is the 3 Hot words this month...

Winning
Tiger
Blood

[Jamie Lewis]

Aliens

prodigy

destructive

[alsoforum]

I've been inclined lately to have my eyeballs grabbed by "meltdown," "tsunami," and "aftershock."

Which I don't recommend using in your marketing materials, because people will call you a ghoul, and your wife will say things like, "Oxbloom, go sleep on the couch."

[Bruce NewMedia]

Guaranteed
Free
You
_____
Bruce

[ewenmack]

I'll add "because" into the top 3 too, because...

people, including your enraged man, all want a reason why.

A reason why allows you to add proof...tell of likely outcomes
...to allow the listener to justify his/her action.

Also, the undisputed king of direct mail copywriting,
Gary Bencivenga uses it to for killer affect.
[Written about in Bencivenga Bullets]

Next, it has been proven to work by a doctor at university.
The findings can be found in his book "Influence".

I hereby nominate "BECAUSE" to the Hall Of Fame.

Best,
Ewen