If Copy Is King, Then X Is God...

ewenmack · 03-15-2011, 01:07 PM

Michael Fishman is a name, I suspect, many don't know.

Inside the world of the largest direct mailers he is their secret weapon.

Names like Rodale and Boardroom.

He doesn't write their copy, he does something more important,
according to Dan Kennedy.

Remember, those big companies were once small too.

Listen in to find out what this BIG secret is here The System 2011 Faculty

Best,
Ewen

03-15-2011, 01:07 PM	#1
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	If Copy Is King, Then X Is God... Michael Fishman is a name, I suspect, many don't know. Inside the world of the largest direct mailers he is their secret weapon. Names like Rodale and Boardroom. He doesn't write their copy, he does something more important, according to Dan Kennedy. Remember, those big companies were once small too. Listen in to find out what this BIG secret is here The System 2011 Faculty Best, Ewen