15 Sure Ways To Copywriting Success

[ndcole78]

I'm posting this here because generally copywriters on the copywriters section don't need this list, because they already know it. But for newbie or even veteran marketers, this list can be helpful to you:

In marketing, copywriting is a valuable skill that everyone needs to employ. Whether you're a graphics designer, php script developer, or whatever the case maybe, having or at least becoming familiar with the principles of copywriting can work to your advantage.

And just to get you started, here are 15 steps to copywriting success:

1. Research first - Identify the problem, agitate, solve

2. Openings – open with stories- Stories are relationship building, lowers resistance, engages readers and connects with them

3.Copy should be scannable, use subheadings and lists

4. List the facts with bullets, features and benefits - State a feature, then say "so that..." and give the benefit of that feature to customers

5. FAQs – who, what, when, where, who, how

6. Objections - why would someone not want what you're selling?

7. Testimonials - use your best ones up high in the copy and spread the others throughout the copy

8. Order link inserted about 1/3 to ½ way down in the copy, not sooner because you need to make the case based on values and emotions other than the price

9. The product – picture them with it, how much better their lives are with it, benefits, paint the picture, and offer another chance to click and order

10. List the specifics of what they get

11. A guarantee-everyone wants some sort of guarantee, don't you?

12. A call to action-many people spend all of their time giving the details of their product and fail to ask the reader to take action. You MUST ask the reader to take action and buy, because if you don't, they won't buy.

13. Bonuses-Stockpile your offer with free bonuses. This adds value to your offer and it gives the appearance that the customer is getting over on you, the merchant.

14. Final arguments, repeated in a P.S. and PPS.

15. Make sure that your headline is catchy and appeals to readers. We also advise you testing different headlines. A great headline could increase your sales by 377% overnight

[googleplex]

Excellent tips, I'll have to bookmark this thread.

[bambi211]

Research is a first things first when you write. You also need to present your ideas clearly for your readers to understand.

[ryda]

Thanks for the useful tips, but I'm intrigued by point 6. Why do copywriters need to include objections? Or is it more of arguing the possible objections that buyers may have?

[shtalker]

this is great

[colmodwyer]

Thanks for the useful tips, but I'm intrigued by point 6. Why do copywriters need to include objections? Or is it more of arguing the possible objections that buyers may have?

You don't "include" objections per se... Well you do, but so you can overcome them.

Like you wouldn't say - "This product is probably too much for you."

You would say - "Think this product is too much? Well, you will make your investment back within the week, guaranteed. And from then on in it's pure as snow profit. So it's not really costing you anything at all! But don't take my word for it..." etc

After the emotional buy in, the rational mind will try to justify - and so will look for reasons why it should, or should not follow through with the purchase. Common reasons why not include price, proof, time, past experience and so on.

After that emotional buy in, which is generally going to be in the first few hundred words - the sale is yours to lose - so you need to make sure you're addressing all these objections so the prospect is not left with any reasons why not to buy.

Colm

[ndcole78]

Well stated Colmodwyer!