Best way to use Scarcity

esk · 03-17-2011, 07:25 AM

Hey

I've just completed my sales letter. I thinks it's really good but I have a lack of scarcity. There is no reason for the prospect to buy right now.

I'm selling an Audiocourse plus one ebook. So for obvious reasons I have an unlimited supply of my course. I don't want to use the scarcity that my bonuses are only available if they buy today. Because i always thought that this is so lame, before i started out with internet marketing. I've read salesletters which said "You only get this bonuses if you act right now". I checked back another day and read the same thing. So i don't want to you use this scarcity.

Could you please give me some ideas for other scarcity factors that I can use. I would really appreciate your answers.

thanks

ReachOneMedia · 03-17-2011, 07:28 AM

Can we see your copy?

url please

esk · 03-17-2011, 07:29 AM

if you do understand German I give you the url

ReachOneMedia · 03-17-2011, 07:30 AM

Quote:

Originally Posted by esk

if you do understand German I give you the url

Oh! the copy is in german...

esk · 03-17-2011, 07:32 AM

yes, the copy is in German. Do you have some idea for scarcity?

ReachOneMedia · 03-17-2011, 07:36 AM

what's your sales funnel look like?

ReachOneMedia · 03-17-2011, 07:36 AM

are you doing a big launch with partners?

esk · 03-17-2011, 07:38 AM

no it's not a launch, it's a product which will hopefully stay on the market forever.

esk · 03-17-2011, 07:39 AM

I give a lot of very good content in my sales funnel also proof elements and a sample

ReachOneMedia · 03-17-2011, 07:53 AM

so they get to a squeeze then see your sales letter then you follow up with them

is that correct?

esk · 03-17-2011, 08:04 AM

yes that's correct

amo992 · 03-17-2011, 12:29 PM

Scarcity is a must.

Logically, diamonds CANNOT be worth more than water.

Scarcity can be presented in many ways, but the root is always in opportunity cost or the loss of the ability to do something else. An easier way to think about this is the value of time.

Off the top of my head, a simple scarcity tactic that you could "ethically" use is by framing the customer into 'scarcity of demand.' As in, not many people have the opportunity to see this, let alone, buy it. An after thought (after reading the study), follow up the scarcity tactic with a disrupt-and-reframe call to action.

Just read the following study:
Cross-national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure - Jung - 2004 - Psychology and Marketing - Wiley Online Library

My suggestions are
1. Definitely use scarcity, Germans, like Americans and British, are more prone to it.
2. Create certainty of definition in the product
3. Try to force a quick decision after scarcity is applied, so place the technique close to the end of the letter
4. The more novel the product, the better

good luck

Alex Cohen · 03-17-2011, 04:30 PM

Quote:

Originally Posted by esk

Hey

I've just completed my sales letter. I thinks it's really good but I have a lack of scarcity. There is no reason for the prospect to buy right now.

I'm selling an Audiocourse plus one ebook. So for obvious reasons I have an unlimited supply of my course. I don't want to use the scarcity that my bonuses are only available if they buy today. Because i always thought that this is so lame, before i started out with internet marketing. I've read salesletters which said "You only get this bonuses if you act right now". I checked back another day and read the same thing. So i don't want to you use this scarcity.

Could you please give me some ideas for other scarcity factors that I can use. I would really appreciate your answers.

thanks

To create urgency, normally your offer must have some kind of limit. There's several techniques that can be used effectively with digital products, but I'll be surprised if any professional copywriters reveal them here. After all, we've got to keep some secrets!

Short of hiring a professional, here's a suggestion:

1. Instead of creating one product which you hope to sell forever, create a series of products. One a month, one every three months, whatever. Each one more expensive than the last.
2. For each product, set a limit of how many you're going to sell.
3. And stick to it. When that number is sold, close the offer.
4. Assuming your products are good and provide real value, they'll sell like hotcakes each time.

More work? Yep. More profits over the long haul? Probably.

Alex

Summertime Dress · 03-17-2011, 11:29 PM

sell a limited number at a discount and then price increase...WSO's always sucker me in...

Daniel Scott · 03-18-2011, 12:33 AM

esk,

This one's simple... but not easy...

...you simply show the price of NOT taking action RIGHT NOW.

People have problems. Remind them that the problems your product solves will NOT go away on its own, and all they have to do to begin the relief process is to purchase.

-Daniel

jackgm · 03-18-2011, 04:31 AM

Something like "The following free bonuses worth $xxx can be guaranteed for only xx hours xx minutes".

Set up a script so that if the same person comes 12 hours later, he sees the appropriate number of hours left, not the same hours each time.

You can recognize the person by his IP or by dropping a cookie onto his browser. Just some food for thought.

03-17-2011, 07:25 AM	#1
esk HyperActive Warrior War Room Member Join Date: Nov 2010 Location: Germany Posts: 110 Thanks: 20 Thanked 19 Times in 14 Posts	Best way to use Scarcity Hey I've just completed my sales letter. I thinks it's really good but I have a lack of scarcity. There is no reason for the prospect to buy right now. I'm selling an Audiocourse plus one ebook. So for obvious reasons I have an unlimited supply of my course. I don't want to use the scarcity that my bonuses are only available if they buy today. Because i always thought that this is so lame, before i started out with internet marketing. I've read salesletters which said "You only get this bonuses if you act right now". I checked back another day and read the same thing. So i don't want to you use this scarcity. Could you please give me some ideas for other scarcity factors that I can use. I would really appreciate your answers. thanks

03-17-2011, 07:28 AM	#2
ReachOneMedia RateMyWSO.com War Room Member Join Date: Dec 2007 Posts: 1,248 Thanks: 118 Thanked 95 Times in 74 Posts Contact Info	Re: Best way to use Scarcity Can we see your copy? url please
	COMING SOON! The First WSO Live Rating Widget That Will Tell People "In Real Time" If Your Product Is HOT... Or Not! www.CENSORED.com

03-17-2011, 07:29 AM	#3
esk HyperActive Warrior War Room Member Join Date: Nov 2010 Location: Germany Posts: 110 Thanks: 20 Thanked 19 Times in 14 Posts	Re: Best way to use Scarcity if you do understand German I give you the url

03-17-2011, 07:32 AM	#5
esk HyperActive Warrior War Room Member Join Date: Nov 2010 Location: Germany Posts: 110 Thanks: 20 Thanked 19 Times in 14 Posts	Re: Best way to use Scarcity yes, the copy is in German. Do you have some idea for scarcity?

03-17-2011, 07:36 AM	#6
ReachOneMedia RateMyWSO.com War Room Member Join Date: Dec 2007 Posts: 1,248 Thanks: 118 Thanked 95 Times in 74 Posts Contact Info	Re: Best way to use Scarcity what's your sales funnel look like?
	COMING SOON! The First WSO Live Rating Widget That Will Tell People "In Real Time" If Your Product Is HOT... Or Not! www.CENSORED.com

03-17-2011, 07:36 AM	#7
ReachOneMedia RateMyWSO.com War Room Member Join Date: Dec 2007 Posts: 1,248 Thanks: 118 Thanked 95 Times in 74 Posts Contact Info	Re: Best way to use Scarcity are you doing a big launch with partners?
	COMING SOON! The First WSO Live Rating Widget That Will Tell People "In Real Time" If Your Product Is HOT... Or Not! www.CENSORED.com

03-17-2011, 07:38 AM	#8
esk HyperActive Warrior War Room Member Join Date: Nov 2010 Location: Germany Posts: 110 Thanks: 20 Thanked 19 Times in 14 Posts	Re: Best way to use Scarcity no it's not a launch, it's a product which will hopefully stay on the market forever.

03-17-2011, 07:39 AM	#9
esk HyperActive Warrior War Room Member Join Date: Nov 2010 Location: Germany Posts: 110 Thanks: 20 Thanked 19 Times in 14 Posts	Re: Best way to use Scarcity I give a lot of very good content in my sales funnel also proof elements and a sample

03-17-2011, 07:53 AM	#10
ReachOneMedia RateMyWSO.com War Room Member Join Date: Dec 2007 Posts: 1,248 Thanks: 118 Thanked 95 Times in 74 Posts Contact Info	Re: Best way to use Scarcity so they get to a squeeze then see your sales letter then you follow up with them is that correct?
	COMING SOON! The First WSO Live Rating Widget That Will Tell People "In Real Time" If Your Product Is HOT... Or Not! www.CENSORED.com

03-17-2011, 08:04 AM	#11
esk HyperActive Warrior War Room Member Join Date: Nov 2010 Location: Germany Posts: 110 Thanks: 20 Thanked 19 Times in 14 Posts	Re: Best way to use Scarcity yes that's correct

03-17-2011, 12:29 PM	#12
amo992 HyperActive Warrior Join Date: Jul 2010 Location: Virginia Posts: 144 Thanks: 10 Thanked 15 Times in 15 Posts	Re: Best way to use Scarcity Scarcity is a must. Logically, diamonds CANNOT be worth more than water. Scarcity can be presented in many ways, but the root is always in opportunity cost or the loss of the ability to do something else. An easier way to think about this is the value of time. Off the top of my head, a simple scarcity tactic that you could "ethically" use is by framing the customer into 'scarcity of demand.' As in, not many people have the opportunity to see this, let alone, buy it. An after thought (after reading the study), follow up the scarcity tactic with a disrupt-and-reframe call to action. Just read the following study: Cross-national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure - Jung - 2004 - Psychology and Marketing - Wiley Online Library My suggestions are 1. Definitely use scarcity, Germans, like Americans and British, are more prone to it. 2. Create certainty of definition in the product 3. Try to force a quick decision after scarcity is applied, so place the technique close to the end of the letter 4. The more novel the product, the better good luck

03-17-2011, 11:29 PM	#14
Summertime Dress HyperActive Warrior War Room Member Join Date: Jul 2010 Location: Memphis, TN Posts: 178 Thanks: 72 Thanked 36 Times in 28 Posts	Re: Best way to use Scarcity sell a limited number at a discount and then price increase...WSO's always sucker me in...

03-18-2011, 12:33 AM	#15
Daniel Scott The Cake Is A Lie War Room Member Join Date: Oct 2004 Location: Mackay, QLD, Australia Posts: 2,199 Thanks: 298 Thanked 685 Times in 390 Posts Contact Info	Re: Best way to use Scarcity esk, This one's simple... but not easy... ...you simply show the price of NOT taking action RIGHT NOW. People have problems. Remind them that the problems your product solves will NOT go away on its own, and all they have to do to begin the relief process is to purchase. -Daniel
	Do You Want YOUR Next Launch to Pull in $164 249.59 of PURE PROFIT in just one week? Click here to discover how I can make it happen...

03-18-2011, 04:31 AM	#16
jackgm Active Warrior Join Date: Apr 2010 Posts: 38 Thanks: 9 Thanked 8 Times in 7 Posts	Re: Best way to use Scarcity Something like "The following free bonuses worth $xxx can be guaranteed for only xx hours xx minutes". Set up a script so that if the same person comes 12 hours later, he sees the appropriate number of hours left, not the same hours each time. You can recognize the person by his IP or by dropping a cookie onto his browser. Just some food for thought.