Real Product + Great Continuity + Lame Site = No Sales

[LegMedic]

Newbie here who needs some copy/site suggestions to convert PPC conversions...

LegMedic.com

Any help at all is greatly appreciated...

[Alex Cohen]

It's not bad. It could be improved, but it should be converting.

Two possibilities...

1. The PPC campaign is not driving buyers

2. Prospects don't believe the premise.

Alex

[Justin Mandel]

Hi,

Thousands of people have paid $99+s&h for LegMedic - but today you'll get it FREE!

What might be happening is a case of "Sounds too good to be true."

If thousands of people have already paid almost $100, then why would you offer it for free

Sounds too good to be true...

- Just saw your continuity offer after I read more of your copy...you say you have great continuity - great for who? Certainly $30 a month for many people is a stretch. If your charging that much you best make a great case for charging so much = need great copywriting.


Sent you a PM.


Best of Luck,

Justin

Originally Posted by Alex Cohen

2. Prospects don't believe the premise.

Alex

[Summertime Dress]

The order form in the top right is a turn off for me...I'm not sold yet and already feel like you're asking me for money. Take visitors to a separate order page perhaps behind an order now button...

Take a look at some of the top selling clickbank products for comparison of their landing pages.

Also agree...I don't like marked down from $99 to S/H only.

[LegMedic]

Thank you all for the feedback so far...

Will get with my web design guy and have him make the changes you suggest...

Any other thoughts?

[Bruce NewMedia]

Entire site looks like a hard copy brochure that was just copied over to a website.
Doesn't work at all, imo...unless someone is already completely sold and just needs to buy it. Agree with others that order form on top is premature. site is all on left margin, price drop is not believable, most of copy is in italics (why)?

Many problems, but first you do not ever explain why I should CARE about restless leg syndrome? what happens if I do nothing? ..etc.
_____
Bruce

[Danielle Lynn]

Hi Bruce,

Aside from the great points the other copywriters here have made,

When you're dealing with something that affects the body, people are a bit more reluctant to jump on.

I found myself asking "What are these vapors? What side effects do they have?" With no real answers on what the vapors are- and what they do (or don't do at least), I don't feel any sense of safety... and a lot of your visitors may be thinking the same thing.

Now, the video mentions the vapors are safe, and natural... so why don't I see that on the copy?

[aaron56]

I would change the logo. Less drop shadows. The text in your order form is too small. Are you selling restless leg relief products to senior citizens? They probably won't be able to read that.

Get yourself a Belcher button for adding products to carts. It works.

[Bruce NewMedia]

Originally Posted by DanielleLynnCopy

Hi Bruce,

Aside from the great points the other copywriters here have made,

When you're dealing with something that affects the body, people are a bit more reluctant to jump on.

I found myself asking "What are these vapors? What side effects do they have?" With no real answers on what the vapors are- and what they do (or don't do at least), I don't feel any sense of safety... and a lot of your visitors may be thinking the same thing.

Now, the video mentions the vapors are safe, and natural... so why don't I see that on the copy?

Why are you addressing this to me?
_____
Bruce

[Danielle Lynn]

I'd say because of lack of coffee - Or maybe I just wanted to say 'Hi' to you!
Bruce, I guess your name made an impact on me

Meant to direct that to LegMedic, sorry for the mis-understanding.