Examples of Personality-Infused Copy

marciayudkin · 03-19-2011, 05:03 PM

Hi all,

I'm writing a series of articles on copy that is infused with personality - not just the kind of brash, aggressive personality that is popular in Internet Marketing circles, but any kind of strong personality, including compassionate, reclusive, comical, genial... Anything as long as it's distinctive.

Are there any particular examples of this kind of copy that spring to mind?

Thanks for sharing your favorite examples.

Marcia Yudkin

Rezbi · 03-19-2011, 06:50 PM

Almost anything by Richard Armstrong.

Alex Cohen · 03-19-2011, 08:27 PM

Marcia,

Matthew Lesko, who helps people get "free money" from the government, infuses his marketing with
personality ...

My American Benefits Plan - Home

As does Scott Ginsberg who has worn a name tag now for 3,790 (and counting) straight days ...

HELLO, my name is Scott! | The Nametag Guy, Scott Ginsberg, Thought Leader, Keynote Speaker, Books, Consulting, Mentoring Programs, Approachability Speaker

Alex

Mike Schwenk · 03-19-2011, 09:37 PM

Hello Marcia,

This satirical example (link below) has been mentioned before. However, when I read the word 'comical' in your post, it's the first thing that came to mind...

If nothing else, it's good for a laugh.

YoureAPoorLoser.com - The Official Website

-Mike

John_S · 03-19-2011, 09:48 PM

J. Peterman.

It's what you want.

Pusateri · 03-20-2011, 08:21 PM

Christopher Brosius writes his own copy for the perfumes he creates.

Reading his descriptions, the personality of the perfumer shines through. He also does an beautiful job of conveying scent with words, mostly by translating the experience into something visual and tactile.

dorothydot · 03-21-2011, 05:55 AM

Hi Marcia,

If you like, feel free to check out my homepage. I guess using the story about an Elephant in the Kentucky Derby to illustrate how to hire a copywriter would be perhaps an example?

Feel free!

Dot

03-19-2011, 05:03 PM	#1
marciayudkin Marketing Mentor War Room Member Join Date: Feb 2008 Location: Maui and Massachusetts Posts: 1,226 Thanks: 139 Thanked 645 Times in 305 Posts Social Networking	Examples of Personality-Infused Copy Hi all, I'm writing a series of articles on copy that is infused with personality - not just the kind of brash, aggressive personality that is popular in Internet Marketing circles, but any kind of strong personality, including compassionate, reclusive, comical, genial... Anything as long as it's distinctive. Are there any particular examples of this kind of copy that spring to mind? Thanks for sharing your favorite examples. Marcia Yudkin
	Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer

03-19-2011, 06:50 PM	#2
Rezbi Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom. Posts: 1,547 Thanks: 226 Thanked 215 Times in 181 Posts Social Networking Contact Info	Re: Examples of Personality-Infused Copy Almost anything by Richard Armstrong.
	How To Make A Mint As A High-Paid Expert Free 13-Point Copy Inspection Makes Your Website Sell Like Crazy …

03-19-2011, 08:27 PM	#3
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Re: Examples of Personality-Infused Copy Marcia, Matthew Lesko, who helps people get "free money" from the government, infuses his marketing with personality ... My American Benefits Plan - Home As does Scott Ginsberg who has worn a name tag now for 3,790 (and counting) straight days ... HELLO, my name is Scott! \| The Nametag Guy, Scott Ginsberg, Thought Leader, Keynote Speaker, Books, Consulting, Mentoring Programs, Approachability Speaker Alex

03-19-2011, 09:37 PM	#4
Mike Schwenk Copywriter War Room Member Join Date: Dec 2009 Location: Sayre, PA Posts: 333 Thanks: 180 Thanked 87 Times in 63 Posts Social Networking Contact Info	Re: Examples of Personality-Infused Copy Hello Marcia, This satirical example (link below) has been mentioned before. However, when I read the word 'comical' in your post, it's the first thing that came to mind... If nothing else, it's good for a laugh. YoureAPoorLoser.com - The Official Website -Mike

03-19-2011, 09:48 PM	#5
John_S Advanced Warrior Join Date: Sep 2006 Location: , , . Posts: 863 Thanks: 25 Thanked 399 Times in 234 Posts	Re: Examples of Personality-Infused Copy J. Peterman. It's what you want.

03-20-2011, 08:21 PM	#6
Pusateri Words Rule the World War Room Member Join Date: Dec 2010 Location: South Texas Coast Posts: 342 Thanks: 314 Thanked 282 Times in 141 Posts	Re: Examples of Personality-Infused Copy Christopher Brosius writes his own copy for the perfumes he creates. Reading his descriptions, the personality of the perfumer shines through. He also does an beautiful job of conveying scent with words, mostly by translating the experience into something visual and tactile.

03-21-2011, 05:55 AM	#7
dorothydot Selling with Stories War Room Member Join Date: Aug 2008 Location: Southern Maryland Posts: 497 Thanks: 289 Thanked 119 Times in 101 Posts	Re: Examples of Personality-Infused Copy Hi Marcia, If you like, feel free to check out my homepage. I guess using the story about an Elephant in the Kentucky Derby to illustrate how to hire a copywriter would be perhaps an example? Feel free! Dot
	"Sell the Magic of A Dream" www.DP-Copywriting-Service.com