Opinions Needed: Over a Minute Spent without Sales?

UndeniableSpirit · 03-21-2011, 08:09 AM

Hey everyone,

I've got a multi-page sales page going, and here are the stats:

Page 1
Time Spent on Page: 1 minute, 7 seconds

Page 2
Time Spent on Page: 45 seconds

Page 3 (with the offer for a $10 manual)
Time Spent on Page: 1 minute, 10 seconds

I've had about 400 visits to the FINAL page (with the offer on it) and still not even one conversion.

Based on the time spent and the CTR to the second and third pages, I know that I'm engaging my traffic - but no one is buying.

I've also offered a triple-your-money-back guarantee if they don't get results.

I am also adding a bonus manual that currently sells for $19.97 (with permission from the owner).

Do you have any ideas? Do you think the price point is that horrible that it's causing 0% conversions?

I'd love to hear your opinions and suggestions!

Danielle Lynn · 03-21-2011, 08:18 AM

Hi there UndeniableSpirit,

I've heard of cases where prospects were spending up to 9 minutes on a sales page without purchasing.

The answer? There are too many possible factors. Without seeing the page, I couldn't tell you why they weren't making the purchase.

It could be what you're offering, it could be the price, it could be a perceived lack of value.. it could be many other things.

An educated guess: It sounds like you didn't build up the value enough and pressed the sale on them too soon. They were interested enough to read on, but not interested/convinced by the time you showed them the order button.

UndeniableSpirit · 03-21-2011, 08:22 AM

Thanks a lot for your opinion!

I think I'm springing the sale on them too soon - and the benefits that I'm presenting to them may be at a disconnect with the rest of the information I was giving up to that point.

I'll keep working

Hugh Thyer · 03-21-2011, 04:28 PM

Unfortunately without letting anyone see your page it's impossible to give any constructive feedback.

It's like saying to a mechanic that your car won't work, but refusing to let them look at it.

Summertime Dress · 03-21-2011, 08:44 PM

I agree with Hugh, you have to show what you've been doing. However, a lot has to do with your visitors and what phase of the buying process they are in...perhaps they are still seeing what is available and gathering information. For higher conversions target people who are ready to buy.

Henry White · 03-22-2011, 05:04 AM

I don't do black-box diagnostics either, but since you're making zero sales, you can test a couple of quick changes for a day or so that might help.

First, I would ditch the "triple-your-money-back guarantee" - it makes you sound a little too desparate to warrant any credibility.

Ten bucks is probably too low. Double it and see what happens. [Who cares if you get a lot of refunds - you'll know that problem was the price, so improve the content!

I suspect the real culprit here is the combination of a low-priced product with a bonus at twice the price. Ditch that as well. If you're determined to give them that bonus - as in it's appropriate to future sales - use it as an "unadvertised bonus" on the download page.

03-21-2011, 08:09 AM	#1
UndeniableSpirit HyperActive Warrior Join Date: Feb 2009 Posts: 121 Thanks: 14 Thanked 4 Times in 3 Posts	Opinions Needed: Over a Minute Spent without Sales? Hey everyone, I've got a multi-page sales page going, and here are the stats: Page 1 Time Spent on Page: 1 minute, 7 seconds Page 2 Time Spent on Page: 45 seconds Page 3 (with the offer for a $10 manual) Time Spent on Page: 1 minute, 10 seconds I've had about 400 visits to the FINAL page (with the offer on it) and still not even one conversion. Based on the time spent and the CTR to the second and third pages, I know that I'm engaging my traffic - but no one is buying. I've also offered a triple-your-money-back guarantee if they don't get results. I am also adding a bonus manual that currently sells for $19.97 (with permission from the owner). Do you have any ideas? Do you think the price point is that horrible that it's causing 0% conversions? I'd love to hear your opinions and suggestions!

03-21-2011, 08:18 AM	#2
Danielle Lynn Expert Word Weaver War Room Member Join Date: Oct 2010 Location: Pennsylvania Posts: 479 Thanks: 222 Thanked 265 Times in 154 Posts Social Networking Contact Info	Re: Opinions Needed: Over a Minute Spent without Sales? Hi there UndeniableSpirit, I've heard of cases where prospects were spending up to 9 minutes on a sales page without purchasing. The answer? There are too many possible factors. Without seeing the page, I couldn't tell you why they weren't making the purchase. It could be what you're offering, it could be the price, it could be a perceived lack of value.. it could be many other things. An educated guess: It sounds like you didn't build up the value enough and pressed the sale on them too soon. They were interested enough to read on, but not interested/convinced by the time you showed them the order button.
	The Clear Copywriter Get Emails that Train Your List to Click 'n Buy

03-21-2011, 08:22 AM	#3
UndeniableSpirit HyperActive Warrior Join Date: Feb 2009 Posts: 121 Thanks: 14 Thanked 4 Times in 3 Posts	Re: Opinions Needed: Over a Minute Spent without Sales? Thanks a lot for your opinion! I think I'm springing the sale on them too soon - and the benefits that I'm presenting to them may be at a disconnect with the rest of the information I was giving up to that point. I'll keep working

03-21-2011, 04:28 PM	#4
Hugh Thyer HyperActive Warrior War Room Member Join Date: Nov 2008 Posts: 341 Thanks: 84 Thanked 147 Times in 88 Posts	Re: Opinions Needed: Over a Minute Spent without Sales? Unfortunately without letting anyone see your page it's impossible to give any constructive feedback. It's like saying to a mechanic that your car won't work, but refusing to let them look at it.
	Direct Response Copywriter For Hire Ever wondered how copywriters work with their clients? I've answered that very question in detail-> www.salescomefirst.com

03-21-2011, 08:44 PM	#5
Summertime Dress HyperActive Warrior War Room Member Join Date: Jul 2010 Location: Memphis, TN Posts: 178 Thanks: 72 Thanked 36 Times in 28 Posts	Re: Opinions Needed: Over a Minute Spent without Sales? I agree with Hugh, you have to show what you've been doing. However, a lot has to do with your visitors and what phase of the buying process they are in...perhaps they are still seeing what is available and gathering information. For higher conversions target people who are ready to buy.

03-22-2011, 05:04 AM	#6
Henry White HyperActive Warrior War Room Member Join Date: Feb 2011 Location: central Florida Posts: 386 Thanks: 391 Thanked 67 Times in 60 Posts	Re: Opinions Needed: Over a Minute Spent without Sales? I don't do black-box diagnostics either, but since you're making zero sales, you can test a couple of quick changes for a day or so that might help. First, I would ditch the "triple-your-money-back guarantee" - it makes you sound a little too desparate to warrant any credibility. Ten bucks is probably too low. Double it and see what happens. [Who cares if you get a lot of refunds - you'll know that problem was the price, so improve the content! I suspect the real culprit here is the combination of a low-priced product with a bonus at twice the price. Ditch that as well. If you're determined to give them that bonus - as in it's appropriate to future sales - use it as an "unadvertised bonus" on the download page.