Is Myriad Font the New Control for Headlines?

colmodwyer · 03-24-2011, 06:47 AM

Yo!

I notice a lot of new sales letters have what appears to be a Myriad font in the headline complex. For example...

-> http://digm.s3.amazonaws.com/images/headline.gif

Looks like Myriad Light then Myriad Black.

Anyone know if that's right?

Also, anyone know why it's so popular?

Cheers,
Colm

Oxbloom · 03-24-2011, 07:20 AM

From the magalogs to your computer screen.

davemiz · 03-24-2011, 08:52 AM

lol.... i can almost guarantee you 99% thats not been tested.... probably the designers favorite font?

the blind leading the blind...

colmodwyer · 03-24-2011, 11:05 AM

Quote:

lol.... i can almost guarantee you 99% thats not been tested.... probably the designers favorite font?

the blind leading the blind...

From my experience, I wouldn't let font choice be up to the designer (unless they're direct response savvy).

Also, the "blind" in this case is the #1 seller on Clickbank right now, so they might be worth following.

Colm

Oxbloom · 03-24-2011, 12:59 PM

And like I was saying...that font (or something a heckuva lot like it) is everywhere in print advertising I receive.

I don't know how well the average clickbank site owner tests his stuff. But the big mailing houses don't muck around in that department.

The Copy Nazi · 03-24-2011, 03:54 PM

Quote:

Originally Posted by colmodwyer

Yo!

I notice a lot of new sales letters have what appears to be a Myriad font in the headline complex. For example...

-> http://digm.s3.amazonaws.com/images/headline.gif

Looks like Myriad Light then Myriad Black.

Anyone know if that's right?

Also, anyone know why it's so popular?

Cheers,
Colm

Yeah - I've noticed that too. And I like it. I bet Vin or Kevin know. Probably has been tested.

Kevin Williams · 03-24-2011, 04:05 PM

Quote:

Originally Posted by colmodwyer

From my experience, I wouldn't let font choice be up to the designer (unless they're direct response savvy).

Also, the "blind" in this case is the #1 seller on Clickbank right now, so they might be worth following.

Colm

How are you judging the #1 seller? Please don't say "gravity"...

Regardless, I like the font - it pleases my optical nerves.

colmodwyer · 03-24-2011, 06:28 PM

Quote:

How are you judging the #1 seller? Please don't say "gravity"...

Gravity...

Also, I just click "Buy Products" then select the appropriate category. I always assumed the resulting list was in order of bestseller?

Quote:

I don't know how well the average clickbank site owner tests his stuff. But the big mailing houses don't muck around in that department.

You'd be surprised (remember we're talking online here too).

I work for a big mailer, and outside of the copy team it can be a total bureaucracy at times... only a handful of people actually care how a letter converts, everyone else is just trying not to get fired.

Smaller companies tend to be hungrier, move quicker and innovate more.

Colm

Kevin Williams · 03-24-2011, 06:45 PM

Quote:

Originally Posted by colmodwyer

Gravity...

Also, I just click "Buy Products" then select the appropriate category. I always assumed the resulting list was in order of bestseller?

Every person that sells one copy of a product becomes 1 gravity which goes down slightly over a short period. That's why these products get huge gravities around release - from IM'ers buying through their own affiliate links and a few mailing list announcements.

Often the single digit gravity products will be selling more copies than those with 100-1000.

Anyway, that's not the topic here - you can read any of Alexa's rants for more on that.

Regardless, I think the font is quite nice and it attracts my attention well. Will be split testing it with my new product copy probably.

Don Halbert · 03-24-2011, 07:54 PM

Im a huge fan of Impact font. Cant explain it but i just do...oh wait...might have something to do with helping me roll in over 3 million on a particular product line.

Tuanis.

Josh Rossdale · 03-24-2011, 09:46 PM

Good observation about the Myriad Font. I'm going to do some split testing with it now.

JasonParker · 03-24-2011, 10:02 PM

I doubt you'll get much of a difference between testing Myriad vs something like Arial or Tahoma... dunno. Might want to save that traffic for something more impacting to test.

colmodwyer · 03-25-2011, 08:32 AM

I was only joking about gravity Kev - it's just when you told me not to say it, makes it the first thing I was going to say - because I'm an arsehole.

I just use the search function.

T'is a nice looking font right enough though, Apple are using it, which may or may not be telling.

Silence from the big dawgs who write in this niche may or may not be telling too.

Colm

Kevin Williams · 03-25-2011, 12:25 PM

Quote:

Originally Posted by colmodwyer

I was only joking about gravity Kev - it's just when you told me not to say it, makes it the first thing I was going to say - because I'm an arsehole.

I couldn't tell whether you were being serious or not, but it can never be posted in enough places.

davemiz · 03-26-2011, 11:16 AM

test the damn offer headline and price... not the damn fonts.

if you're testing the font types... you're an idiot or you're getting so much traffic and already tested the important stuff and are down to testing the small stuff

Matt James · 03-26-2011, 11:57 AM

It's the same designer using this font all over CB. He's very prolific right now.

One of the few designers I've worked with who really pays attention to the copy.

03-24-2011, 07:20 AM	#2
Oxbloom J.W. Acre War Room Member Join Date: Nov 2009 Posts: 440 Thanks: 74 Thanked 244 Times in 139 Posts	Re: Is Myriad Font the New Control for Headlines? From the magalogs to your computer screen.

03-24-2011, 08:52 AM	#3
davemiz Senior Warrior Member Join Date: Sep 2003 Location: Miami Posts: 1,574 Thanks: 14 Thanked 210 Times in 137 Posts	Re: Is Myriad Font the New Control for Headlines? lol.... i can almost guarantee you 99% thats not been tested.... probably the designers favorite font? the blind leading the blind...
	Dave Miz “Judge your success by what you had to give up in order to get it.” ― Dalai Lama XIV

03-24-2011, 12:59 PM	#5
Oxbloom J.W. Acre War Room Member Join Date: Nov 2009 Posts: 440 Thanks: 74 Thanked 244 Times in 139 Posts	Re: Is Myriad Font the New Control for Headlines? And like I was saying...that font (or something a heckuva lot like it) is everywhere in print advertising I receive. I don't know how well the average clickbank site owner tests his stuff. But the big mailing houses don't muck around in that department.

03-24-2011, 07:54 PM	#10
Don Halbert Yes! Yes I am. Join Date: Feb 2011 Location: Costa Rica Posts: 64 Thanks: 2 Thanked 11 Times in 9 Posts Social Networking Contact Info	Re: Is Myriad Font the New Control for Headlines? Im a huge fan of Impact font. Cant explain it but i just do...oh wait...might have something to do with helping me roll in over 3 million on a particular product line. Tuanis.
	Don G. Halbert - Inbound Marketing & Direct Response Copywriter "Someone is sitting in the shade today because someone planted a tree a long time ago."

03-24-2011, 09:46 PM	#11
Josh Rossdale Expert Internet Marketer War Room Member Join Date: Feb 2009 Location: New York City Posts: 269 Thanks: 77 Thanked 30 Times in 24 Posts	Re: Is Myriad Font the New Control for Headlines? Good observation about the Myriad Font. I'm going to do some split testing with it now.
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03-24-2011, 06:47 AM	#1
colmodwyer Raider Of The Lost Fart War Room Member Join Date: May 2006 Location: Baltimore, MD Posts: 1,553 Thanks: 44 Thanked 165 Times in 90 Posts	Is Myriad Font the New Control for Headlines? Yo! I notice a lot of new sales letters have what appears to be a Myriad font in the headline complex. For example... -> http://digm.s3.amazonaws.com/images/headline.gif Looks like Myriad Light then Myriad Black. Anyone know if that's right? Also, anyone know why it's so popular? Cheers, Colm

03-24-2011, 10:02 PM	#12
JasonParker Senior Warrior Member War Room Member Join Date: Jun 2007 Location: USA Posts: 4,156 Thanks: 906 Thanked 1,050 Times in 433 Posts	Re: Is Myriad Font the New Control for Headlines? I doubt you'll get much of a difference between testing Myriad vs something like Arial or Tahoma... dunno. Might want to save that traffic for something more impacting to test.
	Go OKC Go Boston

03-25-2011, 08:32 AM	#13
colmodwyer Raider Of The Lost Fart War Room Member Join Date: May 2006 Location: Baltimore, MD Posts: 1,553 Thanks: 44 Thanked 165 Times in 90 Posts	Re: Is Myriad Font the New Control for Headlines? I was only joking about gravity Kev - it's just when you told me not to say it, makes it the first thing I was going to say - because I'm an arsehole. I just use the search function. T'is a nice looking font right enough though, Apple are using it, which may or may not be telling. Silence from the big dawgs who write in this niche may or may not be telling too. Colm

03-26-2011, 11:16 AM	#15
davemiz Senior Warrior Member Join Date: Sep 2003 Location: Miami Posts: 1,574 Thanks: 14 Thanked 210 Times in 137 Posts	Re: Is Myriad Font the New Control for Headlines? test the damn offer headline and price... not the damn fonts. if you're testing the font types... you're an idiot or you're getting so much traffic and already tested the important stuff and are down to testing the small stuff
	Dave Miz “Judge your success by what you had to give up in order to get it.” ― Dalai Lama XIV

03-26-2011, 11:57 AM	#16
Matt James Matthew James O'Connor War Room Member Join Date: May 2005 Location: Darkest Lincolnshire, UK Posts: 506 Thanks: 117 Thanked 88 Times in 53 Posts Social Networking Contact Info	Re: Is Myriad Font the New Control for Headlines? It's the same designer using this font all over CB. He's very prolific right now. One of the few designers I've worked with who really pays attention to the copy.