Is "News" The New Winning Theme For Ads?

ewenmack · 03-25-2011, 04:56 PM

Outside the Internet/ make money online field,
the "news" theme is rocking it with one promotion.

It's the "Just Leaked; Did Obama Lie?..." headline.

Gary Bencivenga's "most ablest competitor" has for
years used news themes in his ads.

Wondering if others are using it, or seeing it used to great effect today?

BTW just come across a very, very cool tool to track competitors ads.

It tracks where they can be found on all the content networks...

Tracks their split tests...

Plus a whole lot more.

Just think of the value this brings to you if you have a reputation
for outstanding results,
or want one,
to track your clients biggest competitors split tests
and piggy back off them,
then direct your client to more places to run the high converting ad.

That's how Gary Bencivenga made a fortune for himself
and Rodale because there was a full time guy working
at finding more lists to run Rodale's winning ad written by Gary.

The SUPER MEGA tool is here Home | Adbeat

Best,
Ewen

Dexx · 03-25-2011, 05:23 PM

From my following of John Carlton so far, he states that there's three types of successful headlines:

1) "Breaking" News

2) Incredible Results

3) A Story that produces curiosity

Combinations improve results.

~Dexx

Stephen Dean · 03-25-2011, 05:24 PM

A few years back Michel Fortin told me "News" headlines were his best performers.

And think of Clayton Makepeace's mailings for his financial newsletter. Very newsy.

Cheers,
Stephen Dean

TrafficGuy Claude · 03-26-2011, 08:43 AM

I've had success using news headlines before. I think its something in human nature that automatically makes us intrigued when we see the chance to learn about some new tidbit of news.

If you watch the ads for the daily news broadcast they use direct response style headlines to make you want to tune in:

"Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6"

You almost have to tune in to watch their broadcast when you hear that. The news themed style is very powerful.

By the way, thanks for sharing that link to Adbeat. I've never heard of them before, and I can see that it will be a great resource for a lot of guys here.

OnlineMasterMind · 03-26-2011, 10:30 AM

Nice post...

I like that ad; definitely my style

News + Question = high CTR

colmodwyer · 03-26-2011, 11:19 AM

That tool looks pretty sweet.

Colm

ewenmack · 03-26-2011, 03:58 PM

Quote:

Originally Posted by Dexx

From my following of John Carlton so far, he states that there's three types of successful headlines:

1) "Breaking" News

2) Incredible Results

3) A Story that produces curiosity

Combinations improve results.

~Dexx

Dexx,

The above ad seems to fall into "Breaking" News + A Story that produces curiosity
therefore it must be working or we wouldn't be seeing it paid media for so long.

Best,
Ewen

ewenmack · 03-26-2011, 04:04 PM

Quote:

Originally Posted by Stephen Dean

A few years back Michel Fortin told me "News" headlines were his best performers.

And think of Clayton Makepeace's mailings for his financial newsletter. Very newsy.

Cheers,
Stephen Dean

Hey Stephen,

It's well known in the financial newsletter industry that news themes work.

Very interesting that Michel has also found it to be true in his markets he writes for.

Thanks.

Best,
Ewen

ewenmack · 03-26-2011, 04:16 PM

Quote:

Originally Posted by TrafficGuy Claude

If you watch the ads for the daily news broadcast they use direct response style headlines to make you want to tune in:

"Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6"

You almost have to tune in to watch their broadcast when you hear that. The news themed style is very powerful.

Hi Claude,

People are trained to watch news and be entertained on TV.

The breaking news disaster, the celeb exposure tied into the cliffhanger effect,
creates a powerful cocktail of brain intrigue.

Humans can't help themselves in their want to find out more.[/QUOTE]

Quote:

Originally Posted by TrafficGuy Claude

By the way, thanks for sharing that link to Adbeat. I've never heard of them before, and I can see that it will be a great resource for a lot of guys here.

It's rather special alright.

However, more geared to the bigger players online.

Best,
Ewen

ewenmack · 03-26-2011, 04:19 PM

Quote:

Originally Posted by OnlineMasterMind

Nice post...

I like that ad; definitely my style

News + Question = high CTR

Plays perfectly into peoples belief that politicians can't be trusted
by using a question.

Best,
Ewen

ewenmack · 03-26-2011, 04:21 PM

Quote:

Originally Posted by colmodwyer

That tool looks pretty sweet.

Colm

Looks made for your boss Colm.

Best,
Ewen

fasteasysuccess · 03-27-2011, 02:50 PM

News headlines can work great if done right and that's why advertorials can work so well because they look like an article or news story but it's really an advertisement that has that newspaper or story feel.

seeker24 · 03-31-2011, 05:52 PM

Has anyone tried it recently to determine if it is still effective?

gjabiz · 04-01-2011, 05:23 PM

they work for subjects which are news oriented.

Politics. Stocks. Safety (cars, food, supplements) or if a new and/or improved product is introduced, like a new golf club which beats the pros.

Also, we might want to note, that many, MANY newspaper and magazine use a "news" looking format, even the lay out says "news".

Conclusion. USE the NEWS, but it is especially effective when tied to a group or industry that gets news coverage, like the ones mentioned above.

Of course, you can tie it to a news thing...

FDA Announces Crackdown on Supplements...How Safe is the Vitamin C You Are Now Taking?

I like news. But, as always, it starts with the TARGET market, and the news should resonate with them.

gjabiz

BREAKING NEWS: 2700 year old hypnotic technique used in ancient Egypt to control the masses has been discovered...details in signature HA!

ewenmack · 04-01-2011, 05:37 PM

GJ, I like the way you made it clearer on how to tie in "news" within the ad.

I'm heading over to find out about this new Egyptian discovery of yours!

Best,
Ewen

gjabiz · 04-01-2011, 06:34 PM

Quote:

Originally Posted by ewenmack

GJ, I like the way you made it clearer on how to tie in "news" within the ad.

I'm heading over to find out about this new Egyptian discovery of yours!

Best,
Ewen

Fascination (the power used by Kings and Queens {think Cleopatra} for centuries) is a FACE TO FACE technique. Believe me, I've tried to make it work in the written word...but, it is not for copywriters. For Salespeople? You betcha.

NLP or some parts of it, CAN be used in copy...but Fascination can't.

As for NEWS being relevant, it again, goes to the TARGET.

Golfers with NEWS about advertising? Not even Carlton could pull it off...AD in Golf Magazine:

One Legged, One Eyed, One Armed Copywriter from Akron, Ohio Wins Ass Kickin Contest at Clayton Makepeace's Clambake in the Country...Whoopin in Waynesville Left NONE Standing

Well, maybe Carlton could pull it off.

alsoforum · 04-04-2011, 07:44 PM

Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6

03-25-2011, 04:56 PM	#1
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Is "News" The New Winning Theme For Ads? Outside the Internet/ make money online field, the "news" theme is rocking it with one promotion. It's the "Just Leaked; Did Obama Lie?..." headline. Gary Bencivenga's "most ablest competitor" has for years used news themes in his ads. Wondering if others are using it, or seeing it used to great effect today? BTW just come across a very, very cool tool to track competitors ads. It tracks where they can be found on all the content networks... Tracks their split tests... Plus a whole lot more. Just think of the value this brings to you if you have a reputation for outstanding results, or want one, to track your clients biggest competitors split tests and piggy back off them, then direct your client to more places to run the high converting ad. That's how Gary Bencivenga made a fortune for himself and Rodale because there was a full time guy working at finding more lists to run Rodale's winning ad written by Gary. The SUPER MEGA tool is here Home \| Adbeat Best, Ewen Attached Thumbnails

03-25-2011, 05:23 PM	#2
Dexx Offline Consultant War Room Member Join Date: Jul 2007 Location: Alberta, Canada Posts: 1,900 Thanks: 612 Thanked 613 Times in 318 Posts Social Networking	Re: Is "News" The New Winning Theme For Ads? From my following of John Carlton so far, he states that there's three types of successful headlines: 1) "Breaking" News 2) Incredible Results 3) A Story that produces curiosity Combinations improve results. ~Dexx
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03-25-2011, 05:24 PM	#3
Stephen Dean Master Copywriter War Room Member Join Date: Oct 2006 Location: WA , USA. Posts: 1,051 Thanks: 132 Thanked 194 Times in 100 Posts Social Networking	Re: Is "News" The New Winning Theme For Ads? A few years back Michel Fortin told me "News" headlines were his best performers. And think of Clayton Makepeace's mailings for his financial newsletter. Very newsy. Cheers, Stephen Dean
	Occupation: Best Copywriter Ever. Clients: Matt Bacak, Jim Edwards, Ryan Deiss and more. I write sales copy that demands champagne celebrations: Hire A “Champagne Celebration” Copywriter.

03-26-2011, 08:43 AM	#4
TrafficGuy Claude HyperActive Warrior War Room Member Join Date: Feb 2009 Posts: 441 Blog Entries: 2 Thanks: 60 Thanked 281 Times in 47 Posts Contact Info	Re: Is "News" The New Winning Theme For Ads? I've had success using news headlines before. I think its something in human nature that automatically makes us intrigued when we see the chance to learn about some new tidbit of news. If you watch the ads for the daily news broadcast they use direct response style headlines to make you want to tune in: "Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6" You almost have to tune in to watch their broadcast when you hear that. The news themed style is very powerful. By the way, thanks for sharing that link to Adbeat. I've never heard of them before, and I can see that it will be a great resource for a lot of guys here.

03-26-2011, 10:30 AM	#5
OnlineMasterMind Advanced Warrior War Room Member Join Date: May 2008 Posts: 530 Thanks: 62 Thanked 52 Times in 30 Posts	Re: Is "News" The New Winning Theme For Ads? Nice post... I like that ad; definitely my style News + Question = high CTR

03-26-2011, 11:19 AM	#6
colmodwyer Raider Of The Lost Fart War Room Member Join Date: May 2006 Location: Baltimore, MD Posts: 1,553 Thanks: 44 Thanked 165 Times in 90 Posts	Re: Is "News" The New Winning Theme For Ads? That tool looks pretty sweet. Colm

03-27-2011, 02:50 PM	#12
fasteasysuccess FastEasySuccess Join Date: Oct 2009 Location: wisconsin Posts: 490 Thanks: 2 Thanked 75 Times in 60 Posts	Re: Is "News" The New Winning Theme For Ads? News headlines can work great if done right and that's why advertorials can work so well because they look like an article or news story but it's really an advertisement that has that newspaper or story feel.
	Free Cheat Sheets To Now Make Your Emails, Websites and Writing Profitable or Uncover Your Done For You Marketing, Search Engine Optimization and or Copywriting Solutions

03-31-2011, 05:52 PM	#13
seeker24 Warrior Member Join Date: Mar 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Is "News" The New Winning Theme For Ads? Has anyone tried it recently to determine if it is still effective?
	Nigeria \| Jobs vacancies \| jobs in nigeria \| nigerian

04-01-2011, 05:23 PM	#14
gjabiz Advanced Warrior War Room Member Join Date: Oct 2006 Posts: 760 Thanks: 173 Thanked 641 Times in 242 Posts	Having reviewed thousands of ads using news, my conclusion is... they work for subjects which are news oriented. Politics. Stocks. Safety (cars, food, supplements) or if a new and/or improved product is introduced, like a new golf club which beats the pros. Also, we might want to note, that many, MANY newspaper and magazine use a "news" looking format, even the lay out says "news". Conclusion. USE the NEWS, but it is especially effective when tied to a group or industry that gets news coverage, like the ones mentioned above. Of course, you can tie it to a news thing... FDA Announces Crackdown on Supplements...How Safe is the Vitamin C You Are Now Taking? I like news. But, as always, it starts with the TARGET market, and the news should resonate with them. gjabiz BREAKING NEWS: 2700 year old hypnotic technique used in ancient Egypt to control the masses has been discovered...details in signature HA!
	Retired Writer Makes $225.00 Per HOUR with Print On Demand Reports

04-01-2011, 05:37 PM	#15
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Re: Is "News" The New Winning Theme For Ads? GJ, I like the way you made it clearer on how to tie in "news" within the ad. I'm heading over to find out about this new Egyptian discovery of yours! Best, Ewen

04-04-2011, 07:44 PM	#17
alsoforum Warrior Member Join Date: Mar 2011 Posts: 10 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Is "News" The New Winning Theme For Ads? Why Taking Your Car To This Popular Repair Shop Might Be The Worse Thing You Can Do...Full Story At 6