Better Selling Word: Bargain or Deal?

The Niche Man · 03-26-2011, 06:46 PM

I plan to test soon, but what do you think is a better sales/attention getting word Bargain or Deal.

Example:
Today's Best Bargains On Laptops?
or
Today's Best Deals On Laptops?

John Breese · 03-26-2011, 07:05 PM

Quote:

Originally Posted by The Niche Man

I plan to test soon, but what do you think is a better sales/attention getting word Bargain or Deal.

Example:
Today's Best Bargains On Laptops?
or
Today's Best Deals On Laptops?

I prefer bargain on the grounds that it's less commonly used than deals.

Pusateri · 03-26-2011, 08:08 PM

I'll put $5 on Best Bargains to win the test. The brain digs on a bit of alliteration, plus it contains both BAR and GAIN.

JasonParker · 03-26-2011, 08:37 PM

Deal is more simple style wise.

But my guess is say the opposite of your competitors and that will be the winner.

Possibly.

jtunkelo · 03-27-2011, 04:49 AM

Deal says to me it's something of value for a good price.
Bargain says to me hey here's your permission to be cheap.

So it depends a bit on what you're selling and who you're selling it to; not everyone's looking for a bargain, but everyone can appreciate a good deal.

Dexx · 03-27-2011, 11:05 AM

When I think "bargain" I think some cardboard box filled with trinkets or very old DVDs at the grocery store.

But at the end of the day the only way to know is testing.

~Dexx

Ken_Caudill · 03-27-2011, 12:27 PM

Steal. Has a nice ring to it.

MerlynSanchez · 03-27-2011, 01:17 PM

Best bargain

everyone wants a bargain

Keep us posted, I'd be interested in the results of your test.

Best regards,
Merlyn

fasteasysuccess · 03-27-2011, 02:29 PM

Definitely want to test in your market. Even a little adjustment can mean the difference between a success and a bomb.

Hugh Thyer · 03-27-2011, 04:52 PM

Depends on your market.

Bargain people are very priced focussed. They want something really cheap. But in a higher end market, or for a higher priced product or service 'deal' is a word that's more in tune with your market.

People who don't have as much money looking for socks are looking for a bargain.

People with lots of money looking for a Ferrari are thinking 'deal'.

Message to market match. Different words for different markets.

swopnet · 03-27-2011, 05:57 PM

Quote:

Originally Posted by Hugh Thyer

Depends on your market.
People who don't have as much money looking for socks are looking for a bargain.
People with lots of money looking for a Ferrari are thinking 'deal'.

Hugh is right, you have to match the message to the market.

scott william · 03-27-2011, 07:54 PM

I think the best deals it sounds better and better for the image of the goods we sell, sorry if I'm wrong to give an opinion

Nathan Alexander · 03-28-2011, 09:49 AM

Quote:

Originally Posted by Hugh Thyer

Depends on your market.

Bargain people are very priced focussed. They want something really cheap. But in a higher end market, or for a higher priced product or service 'deal' is a word that's more in tune with your market.

People who don't have as much money looking for socks are looking for a bargain.

People with lots of money looking for a Ferrari are thinking 'deal'.

Message to market match. Different words for different markets.

Totally agree.

I would think your market would tell you. Bargain equals price conscious, deal equals opportunity focused. Subtle difference maybe.

One word makes me think of a conference table and suits, the other an outdoor auction site in the dirt. Both work...test?

IdrisSG · 03-28-2011, 09:55 AM

I was thinking...

WHY THE CONSTRAINTS?

Quote:

Today's Best Bargains On Laptops?
or
Today's Best Deals On Laptops?

And who's your targetted market?
Where's this ad going to go?

Perhaps you may even ditch both those headlines once you've revealed more details and then got feedback...

daniel900 · 03-28-2011, 10:37 AM

Deal is the better one.

Summertime Dress · 03-28-2011, 11:25 AM

Quote:

best bargains

8,1004,400
"best bargains"

3,6001,600
[best bargains]

880390
best deals

1,000,000450,000
"best deals"

368,000165,000
[best deals]

14,8008,100

Copied from Google's keyword tool (global/local)...looks like best deals has more searches...although this doesn't tell commercial value.

Summertime Dress · 03-28-2011, 11:25 AM

sorry, hard to read that table!

phluid · 03-28-2011, 03:06 PM

Off the top I think that deal sounds better but depending on the details of item/price it could go either way.

TheCopywriter · 03-28-2011, 06:48 PM

You have to test, but "bargain" tends to devalue the offer - whereas "deal" sounds like a special price without devaluing the product.

TheHothive · 03-29-2011, 04:41 AM

Quote:

Originally Posted by TheCopywriter

You have to test, but "bargain" tends to devalue the offer - whereas "deal" sounds like a special price without devaluing the product.

Agree. Bargain is less appealing while "best deals" sounds more interesting as if the buyer can get the best product in the world at low price.

Rigmonkey · 03-29-2011, 07:10 AM

When I think Bargain, I also think basement. Bargain basement. The two words seem to be inextricably linked.

When I think deal, I also thing great. A great deal. Another two words that are inextricably linked.

If your market wants a great deal, the choice is easy. If they want a bargain, are they likely to have any money to spend anyway?

methomas · 04-01-2011, 08:09 AM

When I think of bargin, I think of a Dollar Store where everything is cheap.

When I think of a "Deal", I think of negociating for the best deal possible.

This would be on a more expensive item, like an automobile.

M E

jasondinner · 04-02-2011, 12:26 PM

You can even through in these if you plan on actually testing it:

Value

Specials

AlexR · 04-02-2011, 09:07 PM

Target your market and the product.

My take is cheap product - bargain
expensive product - deal
Used car salesmen, lawyers and real estate agents do deals...to me, this would tend to indicate haggling or negotiation on higher priced items...to get the best deal.

$2 shops have bargains. Cheap set price...take it or leave it.

I'd suggest split testing to see where the best response is.

Alex

BartsTreasures · 04-09-2011, 03:57 PM

Just a humble opinion here...My gut tells me "Bargain" is the better word.

"Deal" can be ambiguous...is it a good deal or a bad deal? We can make a deal but that doesn't necessarily mean it was a bargain! "Best Deal" doesn't always mean best price..might be best terms, best delivery etc...whereas "Best Bargain" definately refers to PRICE!

Is the deal a Bargain? If so let's say Bargain!

But ultimately you would have to test it.

aaron56 · 04-15-2011, 06:22 AM

I would say deal is better. Deals are negotiated to benefit the buyer. Bargains only make the buyer think they're getting a good deal when they probably aren't.

David Allen · 04-15-2011, 06:51 AM

Agree with Jason Dinner and would throw "value" in to the mix.

Mitt Ray · 05-08-2011, 06:55 AM

I would go with bargain, as everybody wants to save money. The term bargain lets the reader know that he's saving money.

The term deal only says that you're going to get something extra with your purchase that they may or may not use. Therefore your reader might not be interested in your deal.

So the best thing to do is to go with the bargain.

yukon · 05-08-2011, 07:02 AM

Deal is better, IMO.

mrdomains · 05-08-2011, 01:53 PM

Depends on demographics
USA: bargain
Uk: deal

Middle class: deal
Those struggling: bargain

but also what type of product
last years' sellout: bargain
introduction of new models: deal

a bargain is eat as much as you can for a buck, never mind the quality
a deal is a quality opportunity with better scarcity factor

jewel3000 · 05-08-2011, 08:16 PM

"Deal" is better. It's a more assertive, more authoritative-sounding word. Also, shorter words / sentences have more punch.

For all of those reasons, "bargain" is a more passive word. By nature, it doesn't sound as worthy of an urgent action when it's read.

Good luck!

Shadowflux · 05-08-2011, 11:02 PM

I would, personally, go with "Deal". It's one syllable and has a nicer flow to it than "bargain" plus there is almost some alliteration between Today's and Deals.

Although, I don't think you should limit yourself to such commonly used terms. How about something like "Killer Discounts"? It has a lot of hard, consonant like sounds. People find consonants satisfying, just look at all the curse words we use.

Plus, "Discount" refers to an item that was priced much higher but is being offered at a temporarily lower price. Think "employee discount", "friend discount", "discount coupon", it makes people feel like they're getting a deal that most others aren't.

tj0575 · 05-08-2011, 11:15 PM

Quote:

Originally Posted by mrdomains

Depends on demographics
USA: bargain
Uk: deal

Middle class: deal
Those struggling: bargain

but also what type of product
last years' sellout: bargain
introduction of new models: deal

a bargain is eat as much as you can for a buck, never mind the quality
a deal is a quality opportunity with better scarcity factor

PERFECTLY said!

although I have to add in todays economy alot of people are looking for a "bargain"

GlobalMedia · 05-09-2011, 04:33 AM

I will go with: "Today's Best Deals On Laptops?"
Reason for choosing it is that it just fits the situation perfectly and I like hearing it rather than the second option.

03-26-2011, 06:46 PM	#1
The Niche Man Niche Hunting Warrior Join Date: Feb 2011 Location: Beach, California Posts: 1,190 Thanks: 184 Thanked 230 Times in 151 Posts	Better Selling Word: Bargain or Deal? I plan to test soon, but what do you think is a better sales/attention getting word Bargain or Deal. Example: Today's Best Bargains On Laptops? or Today's Best Deals On Laptops?
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03-26-2011, 08:08 PM	#3
Pusateri Words Rule the World War Room Member Join Date: Dec 2010 Location: South Texas Coast Posts: 342 Thanks: 314 Thanked 282 Times in 141 Posts	Re: Better Selling Word: Bargain or Deal? I'll put $5 on Best Bargains to win the test. The brain digs on a bit of alliteration, plus it contains both BAR and GAIN.

03-26-2011, 08:37 PM	#4
JasonParker Senior Warrior Member War Room Member Join Date: Jun 2007 Location: USA Posts: 4,156 Thanks: 906 Thanked 1,050 Times in 433 Posts	Re: Better Selling Word: Bargain or Deal? Deal is more simple style wise. But my guess is say the opposite of your competitors and that will be the winner. Possibly.
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03-27-2011, 04:49 AM	#5
jtunkelo HyperActive Warrior War Room Member Join Date: Dec 2007 Location: Tampere, Finland. Posts: 158 Thanks: 30 Thanked 42 Times in 33 Posts Social Networking Contact Info	Re: Better Selling Word: Bargain or Deal? Deal says to me it's something of value for a good price. Bargain says to me hey here's your permission to be cheap. So it depends a bit on what you're selling and who you're selling it to; not everyone's looking for a bargain, but everyone can appreciate a good deal.
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03-27-2011, 11:05 AM	#6
Dexx Offline Consultant War Room Member Join Date: Jul 2007 Location: Alberta, Canada Posts: 1,900 Thanks: 612 Thanked 613 Times in 318 Posts Social Networking	Re: Better Selling Word: Bargain or Deal? When I think "bargain" I think some cardboard box filled with trinkets or very old DVDs at the grocery store. But at the end of the day the only way to know is testing. ~Dexx
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03-27-2011, 12:27 PM	#7
Ken_Caudill Here for the Beer War Room Member Join Date: Nov 2009 Location: Chicago burbs Posts: 2,053 Blog Entries: 1 Thanks: 800 Thanked 1,280 Times in 795 Posts Social Networking Contact Info	Re: Better Selling Word: Bargain or Deal? Steal. Has a nice ring to it.
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03-27-2011, 01:17 PM	#8
MerlynSanchez HyperActive Warrior War Room Member Join Date: Jun 2008 Location: Miami, FL Posts: 359 Thanks: 831 Thanked 210 Times in 136 Posts Social Networking	Re: Better Selling Word: Bargain or Deal? Best bargain everyone wants a bargain Keep us posted, I'd be interested in the results of your test. Best regards, Merlyn
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03-27-2011, 02:29 PM	#9
fasteasysuccess FastEasySuccess Join Date: Oct 2009 Location: wisconsin Posts: 490 Thanks: 2 Thanked 75 Times in 60 Posts	Re: Better Selling Word: Bargain or Deal? Definitely want to test in your market. Even a little adjustment can mean the difference between a success and a bomb.
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03-27-2011, 04:52 PM	#10
Hugh Thyer HyperActive Warrior War Room Member Join Date: Nov 2008 Posts: 341 Thanks: 84 Thanked 147 Times in 88 Posts	Re: Better Selling Word: Bargain or Deal? Depends on your market. Bargain people are very priced focussed. They want something really cheap. But in a higher end market, or for a higher priced product or service 'deal' is a word that's more in tune with your market. People who don't have as much money looking for socks are looking for a bargain. People with lots of money looking for a Ferrari are thinking 'deal'. Message to market match. Different words for different markets.
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03-27-2011, 07:54 PM	#12
scott william Active Warrior Join Date: Mar 2011 Posts: 60 Thanks: 14 Thanked 8 Times in 8 Posts	Re: Better Selling Word: Bargain or Deal? I think the best deals it sounds better and better for the image of the goods we sell, sorry if I'm wrong to give an opinion

03-28-2011, 10:37 AM	#15
daniel900 Trusted Warrior War Room Member Join Date: Nov 2010 Posts: 105 Thanks: 16 Thanked 4 Times in 4 Posts Contact Info	Re: Better Selling Word: Bargain or Deal? Deal is the better one.

03-28-2011, 11:25 AM	#17
Summertime Dress HyperActive Warrior War Room Member Join Date: Jul 2010 Location: Memphis, TN Posts: 178 Thanks: 72 Thanked 36 Times in 28 Posts	Re: Better Selling Word: Bargain or Deal? sorry, hard to read that table!

03-28-2011, 03:06 PM	#18
phluid Warrior Member Join Date: Mar 2011 Posts: 19 Thanks: 0 Thanked 4 Times in 4 Posts	Re: Better Selling Word: Bargain or Deal? Off the top I think that deal sounds better but depending on the details of item/price it could go either way.

03-29-2011, 07:10 AM	#21
Rigmonkey Freelance Writer War Room Member Join Date: Jan 2010 Location: Bedfordshire UK. Posts: 128 Thanks: 25 Thanked 97 Times in 51 Posts Social Networking Contact Info	Re: Better Selling Word: Bargain or Deal? When I think Bargain, I also think basement. Bargain basement. The two words seem to be inextricably linked. When I think deal, I also thing great. A great deal. Another two words that are inextricably linked. If your market wants a great deal, the choice is easy. If they want a bargain, are they likely to have any money to spend anyway?
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04-01-2011, 08:09 AM	#22
methomas Copywriter and Marketer War Room Member Join Date: Nov 2008 Location: In a Wonderful World! Posts: 207 Thanks: 357 Thanked 50 Times in 42 Posts	Re: Better Selling Word: Bargain or Deal? When I think of bargin, I think of a Dollar Store where everything is cheap. When I think of a "Deal", I think of negociating for the best deal possible. This would be on a more expensive item, like an automobile. M E
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04-02-2011, 12:26 PM	#23
jasondinner Balla Ass Marketer :P War Room Member Join Date: Aug 2005 Location: Long Island, NY USA. Posts: 1,524 Thanks: 233 Thanked 153 Times in 114 Posts Social Networking	Re: Better Selling Word: Bargain or Deal? You can even through in these if you plan on actually testing it: Value Specials
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04-02-2011, 09:07 PM	#24
AlexR Senior Warrior Member War Room Member Join Date: Jan 2005 Location: Chelsea, Victoria, Australia. Posts: 5,241 Thanks: 10 Thanked 19 Times in 17 Posts Contact Info	Re: Better Selling Word: Bargain or Deal? Target your market and the product. My take is cheap product - bargain expensive product - deal Used car salesmen, lawyers and real estate agents do deals...to me, this would tend to indicate haggling or negotiation on higher priced items...to get the best deal. $2 shops have bargains. Cheap set price...take it or leave it. I'd suggest split testing to see where the best response is. Alex
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04-09-2011, 03:57 PM	#25
BartsTreasures Active Warrior Join Date: Apr 2010 Posts: 50 Thanks: 0 Thanked 9 Times in 8 Posts	Re: Better Selling Word: Bargain or Deal? Just a humble opinion here...My gut tells me "Bargain" is the better word. "Deal" can be ambiguous...is it a good deal or a bad deal? We can make a deal but that doesn't necessarily mean it was a bargain! "Best Deal" doesn't always mean best price..might be best terms, best delivery etc...whereas "Best Bargain" definately refers to PRICE! Is the deal a Bargain? If so let's say Bargain! But ultimately you would have to test it.

04-15-2011, 06:22 AM	#26
aaron56 Warrior Member Join Date: Mar 2011 Posts: 19 Thanks: 0 Thanked 1 Time in 1 Post	Re: Better Selling Word: Bargain or Deal? I would say deal is better. Deals are negotiated to benefit the buyer. Bargains only make the buyer think they're getting a good deal when they probably aren't.
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04-15-2011, 06:51 AM	#27
David Allen Advanced Warrior War Room Member Join Date: Mar 2006 Location: Republic of Bolton, United Kingdom. Posts: 833 Thanks: 50 Thanked 42 Times in 26 Posts Contact Info	Re: Better Selling Word: Bargain or Deal? Agree with Jason Dinner and would throw "value" in to the mix.
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05-08-2011, 06:55 AM	#28
Mitt Ray Warrior Member Join Date: May 2011 Location: Lancaster Posts: 25 Thanks: 0 Thanked 4 Times in 4 Posts Social Networking	Re: Better Selling Word: Bargain or Deal? I would go with bargain, as everybody wants to save money. The term bargain lets the reader know that he's saving money. The term deal only says that you're going to get something extra with your purchase that they may or may not use. Therefore your reader might not be interested in your deal. So the best thing to do is to go with the bargain.

05-08-2011, 07:02 AM	#29
yukon SEO Strategist War Room Member Join Date: Jun 2010 Posts: 6,557 Thanks: 356 Thanked 2,008 Times in 1,284 Posts	Re: Better Selling Word: Bargain or Deal? Deal is better, IMO.
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05-08-2011, 01:53 PM	#30
mrdomains HyperActive Warrior War Room Member Join Date: Mar 2009 Posts: 465 Thanks: 121 Thanked 87 Times in 70 Posts	Re: Better Selling Word: Bargain or Deal? Depends on demographics USA: bargain Uk: deal Middle class: deal Those struggling: bargain but also what type of product last years' sellout: bargain introduction of new models: deal a bargain is eat as much as you can for a buck, never mind the quality a deal is a quality opportunity with better scarcity factor
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05-08-2011, 08:16 PM	#31
jewel3000 Killer SEO Copywriter Join Date: Mar 2010 Location: St. Louis Posts: 46 Thanks: 26 Thanked 6 Times in 6 Posts Social Networking	Re: Better Selling Word: Bargain or Deal? "Deal" is better. It's a more assertive, more authoritative-sounding word. Also, shorter words / sentences have more punch. For all of those reasons, "bargain" is a more passive word. By nature, it doesn't sound as worthy of an urgent action when it's read. Good luck!
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05-08-2011, 11:02 PM	#32
Shadowflux ConvertingContent.com Join Date: Jan 2011 Location: Rochester, New York Posts: 271 Thanks: 35 Thanked 88 Times in 64 Posts Contact Info	Re: Better Selling Word: Bargain or Deal? I would, personally, go with "Deal". It's one syllable and has a nicer flow to it than "bargain" plus there is almost some alliteration between Today's and Deals. Although, I don't think you should limit yourself to such commonly used terms. How about something like "Killer Discounts"? It has a lot of hard, consonant like sounds. People find consonants satisfying, just look at all the curse words we use. Plus, "Discount" refers to an item that was priced much higher but is being offered at a temporarily lower price. Think "employee discount", "friend discount", "discount coupon", it makes people feel like they're getting a deal that most others aren't.
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05-09-2011, 04:33 AM	#34
GlobalMedia HyperActive Warrior War Room Member Join Date: Mar 2011 Location: Around the Globe Posts: 256 Thanks: 5 Thanked 13 Times in 11 Posts Contact Info	Re: Better Selling Word: Bargain or Deal? I will go with: "Today's Best Deals On Laptops?" Reason for choosing it is that it just fits the situation perfectly and I like hearing it rather than the second option.