Word Art in Headlines

[Daniel Harper]

I've noticed that some clickbank sales pages have headlines and subheads in what appears to be the more 3-D looking "word art" style provided by Microsoft Word.

Has anyone here tested that against a standard red font headline?

[Boudewijn]

Originally Posted by Daniel Harper

I've noticed that some clickbank sales pages have headlines and subheads in what appears to be the more 3-D looking "word art" style provided by Microsoft Word.

Has anyone here tested that against a standard red font headline?

Not sure about this, but word art stuff is an object and not plain text.
What the search engines need is plain text, hence the advice to add alt text to images. I guess this also goes for word art stuff. Need to text that though.