The HEART of a market: How Are YOU Doing Market Research?

lchiles · 04-02-2011, 03:19 PM

Hey,

Doing a new course on email marketing and the one
fear I have is, Is this what the market wants?

i've scoured Amazon.com and there are not a lot of
email related marketing books.

Most of the PPC competition is from aweber/constant contact
type companies.

Where do you start to get to the heart of a market?

Thanks

Lawton

OnlineMasterMind · 04-02-2011, 05:15 PM

1) I ask myself: "Are there similar products/services being successfully sold/promoted?"

2) Compete.com

amo992 · 04-02-2011, 05:16 PM

First think about your ideal customer. Since you are doing lessons on email marketing, your customer is someone who wants to learn or learn more about email marketing.

Why would he/she want to learn more about email marketing?

Are they promoting a product? Working as affiliate marketers building a list? Wanting to keep in contact with their current customers?

Once you've made a list of potential customers, it should be an extensive and thorough one, try to find a way to market to those people. The question to be asked is "What resources are available for me to get my message across to my target audience?" This is where you can look through adwords, demographics, and other research to find out which markets are viable.

Danielle Lynn · 04-02-2011, 06:01 PM

Hi Lawton,

Look in forums, look on chats, look on Facebook, your workplace, your family, etc.

Ask them the questions, observe what their complaints are, listen to what they're looking for.

For your market, one great resource is right here in the Warrior forum. Do some searching on email marketing, check out older threads, see what questions have been asked - and which have been answered.

Good luck

lchiles · 04-02-2011, 06:22 PM

Thanks you guys for all the wonderful ideas and comments. I will take this to heart.

You guys rock!

alsoforum · 04-04-2011, 07:41 PM

Are there similar products/services being successfully sold/promoted?

04-02-2011, 03:19 PM	#1
lchiles Active Warrior War Room Member Join Date: Apr 2007 Location: Tallahassee, Florida, usa Posts: 49 Thanks: 34 Thanked 11 Times in 9 Posts Social Networking Contact Info	The HEART of a market: How Are YOU Doing Market Research? Hey, Doing a new course on email marketing and the one fear I have is, Is this what the market wants? i've scoured Amazon.com and there are not a lot of email related marketing books. Most of the PPC competition is from aweber/constant contact type companies. Where do you start to get to the heart of a market? Thanks Lawton
	http://www.fb.chilesadvertising.com/emaillist How Tinstletown uses stories to hook you in and keep you paying for their crappy movies.•The 3 act “surprise” and “easy themes” that Hollywood uses to sell the same concept over and over and over (and you can use it to sell more of your product-without selling hard or being pushy. *My clients include Harris Fellman, Amish Shah, and Mike Koenigs

04-02-2011, 05:15 PM	#2
OnlineMasterMind Advanced Warrior War Room Member Join Date: May 2008 Posts: 530 Thanks: 62 Thanked 52 Times in 30 Posts	Re: The HEART of a market: How Are YOU Doing Market Research? 1) I ask myself: "Are there similar products/services being successfully sold/promoted?" 2) Compete.com

04-02-2011, 05:16 PM	#3
amo992 HyperActive Warrior Join Date: Jul 2010 Location: Virginia Posts: 144 Thanks: 10 Thanked 15 Times in 15 Posts	Re: The HEART of a market: How Are YOU Doing Market Research? First think about your ideal customer. Since you are doing lessons on email marketing, your customer is someone who wants to learn or learn more about email marketing. Why would he/she want to learn more about email marketing? Are they promoting a product? Working as affiliate marketers building a list? Wanting to keep in contact with their current customers? Once you've made a list of potential customers, it should be an extensive and thorough one, try to find a way to market to those people. The question to be asked is "What resources are available for me to get my message across to my target audience?" This is where you can look through adwords, demographics, and other research to find out which markets are viable.

04-02-2011, 06:01 PM	#4
Danielle Lynn Expert Word Weaver War Room Member Join Date: Oct 2010 Location: Pennsylvania Posts: 479 Thanks: 222 Thanked 265 Times in 154 Posts Social Networking Contact Info	Re: The HEART of a market: How Are YOU Doing Market Research? Hi Lawton, Look in forums, look on chats, look on Facebook, your workplace, your family, etc. Ask them the questions, observe what their complaints are, listen to what they're looking for. For your market, one great resource is right here in the Warrior forum. Do some searching on email marketing, check out older threads, see what questions have been asked - and which have been answered. Good luck
	The Clear Copywriter Get Emails that Train Your List to Click 'n Buy

04-02-2011, 06:22 PM	#5
lchiles Active Warrior War Room Member Join Date: Apr 2007 Location: Tallahassee, Florida, usa Posts: 49 Thanks: 34 Thanked 11 Times in 9 Posts Social Networking Contact Info	Re: The HEART of a market: How Are YOU Doing Market Research? Thanks you guys for all the wonderful ideas and comments. I will take this to heart. You guys rock!
	http://www.fb.chilesadvertising.com/emaillist How Tinstletown uses stories to hook you in and keep you paying for their crappy movies.•The 3 act “surprise” and “easy themes” that Hollywood uses to sell the same concept over and over and over (and you can use it to sell more of your product-without selling hard or being pushy. *My clients include Harris Fellman, Amish Shah, and Mike Koenigs

04-04-2011, 07:41 PM	#6
alsoforum Warrior Member Join Date: Mar 2011 Posts: 10 Thanks: 0 Thanked 0 Times in 0 Posts	Re: The HEART of a market: How Are YOU Doing Market Research? Are there similar products/services being successfully sold/promoted?