Copywriting by Design

[Raydal]

I just posted a new article to my blog after a few months hiatus
that you will want to read. It's a common blunder I've seen
in many rookie (and not so rookie) copywriters sales letters.

Copywriting Tips And Tricks Effective Copywriting By Design

Enjoy!

-Ray L.,

[BrianMcLeod]

Good article, Ray.

This was an excellent point:

One of the most common mistakes I see rookie copywriters make is that they concentrate so much on the “power words” and “sounding like a copywriter” that the flow of the letter suffers. The main reasons for this lack of flow arise because:

• The headline does not logically connect with the opening paragraph but addresses two different ideas
• The topic sentence of each paragraph is not logically supported by the following ‘body’ sentences.
• The “transitions” from one paragraph to another is almost ignored so there is an awkward disconnect.
• The right information is given in the wrong places such as the ‘call to action’ given before the list of benefits. (Think AIDA.)
• Too much real-estate is given to a minor selling point.

[Raydal]

Hey Brian,

Thanks. I can see why the post title caught your attention--they are
keywords from your website.

Cheers,

Ray