| | ||||||||
| |||||||||
 |
04-11-2011, 08:57 PM
| #1 |
| Marketing Mentor War Room Member  Join Date: Feb 2008 Location: Maui and Massachusetts
Posts: 1,226
Thanks: 139
Thanked 645 Times in 305 Posts
|  Marketing Database Question for Copywriters
I put this question in the Copywriting section because I think it's quite likely that an experienced direct marketer would have the answer to the question. Here goes... There is a service provided by some list companies whereby you give them a database of your customers' contact info and they analyze the data and give you a general profile of who your customers are - their income, age, hobbies, whether they're homeowners or have kids, etc. The profile is not of the individual customers but of the customer base as a whole. What is this service called? Thank you, Marcia Yudkin |
| Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer | |
|  |
|
04-11-2011, 11:30 PM
| #2 |
| Senior Warrior Member War Room Member  Join Date: Oct 2006 Location: Lancashire, United Kingdom.
Posts: 1,547
Thanks: 226
Thanked 215 Times in 181 Posts
| Re: Marketing Database Question for Copywriters
Do you mean 'database profiling'?
|
| | |
| |
|
04-12-2011, 05:24 AM
| #3 | |
| Marketing Mentor War Room Member Join Date: Feb 2008 Location: Maui and Massachusetts
Posts: 1,226
Thanks: 139
Thanked 645 Times in 305 Posts
| Re: Marketing Database Question for Copywriters Quote:
Marcia Yudkin | |
| Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer | ||
|
| |
 |
|
| Tags |
| copywriters, database, marketing, question |
| Thread Tools | |
| |
 |
